Navigate the Channel

NOVEMBER 17, 2023

Digital marketing tactics are changing constantly which means there are new methods to try all the time. While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true. How can social media marketing benefit my business?

Tactics 123

Tactics Planning FAQ Marketing & Strategy 123

Webbiquity

FEBRUARY 17, 2022

This post details six tactics that can boost your marketing and business success. Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business. The number of people on social media makes it an essential part of all marketing , regardless of industry.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Marketing Insider Group

MARCH 27, 2023

This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices. The exact tactics and their execution are very likely to vary depending on business type and industry. Every company’s client retention strategy will look different.

Tactics 247

Tactics Effectiveness B2B Marketing Management 247

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

MARCH 8, 2022

It helps people discover your brand through search engines and social media. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. You can conduct them on social media, too, as networks like Instagram offer stickers that let you run quizzes.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. Right now, social commerce is an $89.4

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Martech

APRIL 22, 2024

Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. What email tactics should you use to increase lead generation? The key elements and enhancements to this prompt are as follows: (Task) What email tactics should you use to increase lead generation?

Lead Generation 70

Lead Generation Lead Ranking Tactics Lead Scoring 70

Martech

FEBRUARY 22, 2024

The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape. Build community on social media Social media can be a powerful tool, allowing you to connect with and build community with a specific audience. Get MarTech! In your inbox.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Tactics 101

Emplifi

MARCH 29, 2021

Engaging customers on social media is not an easy task. If you're still struggling with engaging your audience and customers on social, here are seven proven tactics you can try today. It requires the right strategy, a deep understanding of your audience, and content output that aligns with this understanding.

Social Media 145

Social Media Tactics Media Marketing & Strategy 145

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to fix the situation is to start practicing CRO tactics that actually work. However, how much action can you expect from visitors who have seen these same tactics used over and over again? Or more realistically, start utilizing website conversion rate optimization tactics that often go ignored. Quick Takeaways.

Conversion Rate 309

Conversion Rate Tactics Optimization Conversion 309

The Lead Agency

MARCH 17, 2024

Prove It: Everyone Else Is Doing It Social proof gets results. The post B2B Lead Generation Form Tactics for High-Quality Leads appeared first on The Lead Agency. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

KoMarketing Associates

JULY 25, 2018

Whether it’s social media marketing or email marketing, new research shows that marketers are turning to a wide array of digital marketing tactics to achieve their primary objectives. Social Helping Marketers Reach Out to Customers and Prospects. This is followed by search (73 percent) and online video (63 percent).

Tactics 158

Tactics Email Marketing Social Marketing CMO 158

EveryoneSocial

OCTOBER 10, 2023

Why did social networks create them in the first place? As any social media manager knows, posting content to your brand page in the hopes of anyone actually seeing it is naive. At best, they’re a tactic. While social networks DEPRIORITIZE content posted to brand pages, they PRIORITIZE content posted by users to their timelines.

Tactics 116

Tactics Brand Identity Branding Marketing & Strategy 116

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Act-On

NOVEMBER 7, 2023

Do you even repost your content on social media? According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. tl;dr: You need to repost your content on social media. Here’s why this works so well, and why you need to be adding this tactic to your work … immediately.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. In the year ahead, most B2B marketers (52%) claim that they intend to increase their budget for social media. The Growing Importance of Social Media Marketing.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization.

Enterprise Management 75

Enterprise Management Social Media Work Management Marketing Management 75

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Lead Gen 97

Lead Gen Paid Content Social Media Sales Qualified Leads 97

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1. Try not to waste that.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Navigate the Channel

DECEMBER 19, 2023

In this article, we will explore four essential tactics that every B2B marketer should embrace to thrive in this ever-changing environment. 3 – Leveraging the Power of Social Media Social media is no longer just a platform for connecting with friends; it has become a powerful tool for B2B marketers.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Digilant

AUGUST 18, 2022

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy. How CTV apps differ from mobile-first social media apps.

Social Media 102

Social Media Social Marketing Tactics Paid Search Agency 102

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. The triple touch is a tactic that salespeople use to engage prospects. The business-focused social platform allows you to connect with professional people who need your product or service. Want prospects to respond with lightning speed? What is the Triple Touch in Sales?

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Stevens & Tate

NOVEMBER 7, 2022

This is one reason why digital marketing tactics are critical for senior living marketing. Digital Marketing Tactics for Senior Living Communities. With your website in place, what digital marketing tactics should you employ? Social Media. Social media allows you to engage your audience.

Communities 119

Communities Tactics Planning High Quality Lead 119

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 124

Social Media Personalization Media Work Management 124

Webbiquity

JANUARY 23, 2024

Through social listening. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Monitor brand mentions. Track customer sentiment.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Anteriad

MAY 31, 2023

Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

ClearVoice

DECEMBER 18, 2023

You may automate content in certain touchpoints like email, landing pages, and social media. This will unlock opportunities to make corrections, scale working tactics, and continue to grow your ABM results. The post Content Marketing Tactics to Overcome ABM Hurdles appeared first on ClearVoice.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 79

Social Media Media B2B Advertising Agencies 79

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. Overview and Methods Traditional sales tactics have long been the backbone of business strategies.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. Now especially, it’s crucial to adjust your messaging and the marketing tactics you use to reach customers and prospects. Before you can convey your brand personality through social media, you need to define it.

Social Media 338

Social Media Personalization Media Brand Identity 338

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Social Media. billion people use social media regularly. Today, nearly 3.96

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Martech

APRIL 5, 2023

” Email retains its advantage over search, social and web marketing because we can message our customers at tactical times. In both tough times and prosperity, it can pinpoint what moves your customers to act and whether your strategies and tactics effectively achieve your objectives. Get MarTech! In your inbox.

Tactics 124

Tactics Email Marketing Planning Marketing Budget 124