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Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1). also made the list.

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Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts.

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Survey: Marketers More Likely to Resonate with Millennials through Social Media Efforts

KoMarketing Associates

When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.

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CMO Survey: Social Media Marketing Budgets Expected to Increase

KoMarketing Associates

As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. percent of marketing budgets was going toward social media. percent of marketing budgets was going toward social media. percent of their budgets on social media. percent on it.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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Survey: Social Media Marketers May Want to Shift their Focus to Instagram

KoMarketing Associates

Many marketers turn to social media to reach out to their target audiences, but is there a difference in terms of which social networks are best? According to a recent survey conducted by FacebookIQ, 78 percent of people perceive brands on Instagram as popular, while 77 percent see them as creative.

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Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months. Research showed that overall, 68 percent of marketers intend to spend more on social media ads in 2019, suggesting that the tactic is continuing to pay off.