Lattice

DECEMBER 1, 2015

So as we look towards 2016 and everyone begins to predict what the upcoming trends are, I wanted to understand what trends are in store for the beloved martech stack. This is thanks to new solutions that are pushing ABM strategies into the mainstream for today’s marketing organizations.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

OCTOBER 12, 2015

The topic is taking over events, webinars, blogs, social media. Everyone is talking about it and Google Trends shows a sharp incline. With an ABM strategy in mind, Sangram pushes the idea to flip the funnel. Think air cover campaigns on social and search and direct mail campaigns to stand out from the crowd.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

DECEMBER 28, 2015

Trends within the predictive marketing and sales space move quickly and 2015 was all about intent data. It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. ABM is a mindshift in the way we market.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60