Remove social strategy

B2B Marketing Traction

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My Favorite Trends to Watch in the New Year

B2B Marketing Traction

Ad agency JWT publishes a list of 100 trends to watch in the coming year. Reviewing this is a fun exercise in the New Year, since many trends affect marketing. 25 Contemplative computing , which is trying to pull us out of the 24/7 email, social media, mobile device technology trap and into mindfulness. Marketing Strategy'

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4 Marketing Trends to be Thankful For

B2B Marketing Traction

As marketers, we need to understand the changes, learn the technologies and adapt their marketing strategies and tactics to succeed. According to Chris Rollyson, author of The Social Network Roadmap blog , says that the days of synchronous selling are fewer and asynchronous marketing is more the norm. Buyers Rule.

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B2B CMOs – Get Out of Your Silo and Lead

B2B Marketing Traction

Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ). See my post on this, What Do You Do When the Social Media Horse Has Left the Barn? ). We can now do this, thanks to social media. on a real-time basis.

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B2B Tradeshow Marketing: No Booth, No Problem

B2B Marketing Traction

8 Social Media Marketing Ideas for Your Trade Show Exhibit. Trade Show Trends B2B Marketers Need to Know. Do you need help establishing a marketing or trade show strategy? Here are other posts with trade show ideas that you might find helpful: Trade Show Tricks to Maximize B2B Marketing ROI.

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Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media.

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6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. Increase social media connections and engagement. Watch trends in mobile marketing. A well-written blog with consistent posts can do wonders for driving traffic to your website. Use new ways of presenting online content.

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