Trending Sources

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017: 1. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web.

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Four steps to stay on top of social media trends

grow - Practical Marketing Solutions

How can a busy marketer possibly keep up with these social media trends? Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. How can a busy marketer possibly keep up with these social media trends?

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B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

What key tactics best fit our Marketing Strategy? In fact we work closely with the management teams of numerous B2B product and services companies to build and help execute a marketing strategy that fits their industry and their sales model.

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10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Social analytics.

B2B Marketing Trends for 2016

To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War. Another good example is Top Rank’s Social Media Marketing Management.

7 Trends That Will Change Social Media in 2017

Hubspot

We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered.

Six thought-provoking and profound marketing trends

grow - Practical Marketing Solutions

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends on behalf of venture capitalist firm KPCB. That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you.

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

What trends will drive B2B marketing over the next three to four years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St.

Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

Here are some views of possible 2015 digital marketing trends that have my wheels turning. Who will step forward and claim “The world’s safest online store (or credit card or social media platform)?” 3) Social media consolidation. 3) Social media consolidation.

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B2B Marketing Trends for 2016

To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War. Another good example is Top Rank’s Social Media Marketing Management.

The Biggest Content Marketing Trends in 2017

Junta 42

Creation of a real content marketing strategy. In almost every keynote speech I give, I ask the audience members whether their organizations have a documented content marketing strategy. Content strategy (pipes and process).

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. This was long before “influence marketing” was a thing and I called this new trendsocial scoring.”

A 6-step plan to determine your social media strategy

grow - Practical Marketing Solutions

6 Questions to Lead You to a Social Media Strategy from Mark Schaefer. Some time ago, I wrote one of the blog posts I am most proud of, describing a six-step process that will lead you to a social media strategy. Related Stories Social Media Explained.

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Numbers behind this trend : It’s no secret that video is becoming an essential component of successful content marketing strategies.

B2B Marketing Trends for 2016

To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War. Another good example is Top Rank’s Social Media Marketing Management.

6 Trends Highlighted at Social Media Marketing World

It's All About Revenue

by Lauren Harper | Tweet this Last week’s Social Media Marketing World conference was a dream for any social marketer. The following are 6 key trends derived from the report. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.

Infusing SEO Into Your Content Marketing Strategy

B2B Marketing Insider

When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […]. The post Infusing SEO Into Your Content Marketing Strategy appeared first on Marketing Insider Group.

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Mobile Marketing Trends for 2016

It's All About Revenue

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. SMS Marketing: An Often Forgotten Goldmine In A Good Mobile Strategy.

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Digital Marketing Strategy, Trends & Predictions for 2013

Fathom

Before heading out of the office for a few days I tapped into the digital marketing experts at Fathom to determine … Continue reading → The post Digital Marketing Strategy, Trends & Predictions for 2013 appeared first on Fathom.

Social media trends that are colliding in 2013

grow - Practical Marketing Solutions

There is nothing more fun than thinking about how tech trends and humanity are colliding and there is no better time to write about it than the beginning of a new year. New trend: The optimized self. New trend: Facebook Fatigue. New trend: Traditional universities in crisis.

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The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic.

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Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

If you’ve ever wondered whether marketing trends are cyclical, look no further than ABM — a sales strategy introduced more than a decade ago that has seen new and vibrant life in the last year, as countless marketers and sales managers have sought to take a more holistic view of the accounts in their pipeline. That customer feedback can then inform your marketing strategy. When this succeeds it can be a disruptive strategy.

Five Strategies for Improving Customer Experience

Webbiquity

Getting a solid grasp on the customer experience can be a big investment, and you don’t want to waste time and resources on strategies that paint the wrong picture. Set up strategies that focus on listening and paying attention to industry trends and customer chatter.

The Top Five Crowdsourcing Mega-trends

grow - Practical Marketing Solutions

Ever since then, I have been looking for an opportunity to bring more information on this trend to {grow}. business strategy economics of social media crowdsourcing crowdsourcing trends david bratvold what is crowdsourcing

Trends 101

Interesting content marketing trends to watch for in 2017

Biznology

Almost all your colleagues and competitors have developed a strategy for business growth, with content playing a key part. If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch.

6 Strategic Trends Highlighted at Social Media Marketing World

It's All About Revenue

Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. Some other social trends that Stelzner highlighted are: 4.

Trends 101

9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012.

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Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”… or social media is dead … Or that kittens are bad.

7 Digital marketing trends to embrace NOW

grow - Practical Marketing Solutions

Usually bloggers write “trend” posts at the end of the year but at the speed of change in this business, maybe we should make it every six months! As we hurtle into the second half of 2013, here are the digital trends I seem to be following the most right now.

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30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. Social Media Strategy and Budgeting. 82% of marketers agree that social media marketing is core to their business.

Beyond Content Shock: The defining trend of 2015 is Content Ignition

grow - Practical Marketing Solutions

We are certainly a conversational company with passionate fans and we have worked hard to engage and build a social media audience to the point where we have 13,000 fans on Facebook. Customers turning to new social media channels. A need to focus on new content distribution strategies.

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Content Marketing Trend: “Micro-Content”

B2B Marketing Insider

Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. The post Content Marketing Trend: “Micro-Content” appeared first on B2B Marketing Insider.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity

How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1

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How Digital Marketing Trends Have Changed Black Friday

Content Standard

Every year, the best practices and winning strategies seem to shift just slightly, creating new challenges and opportunities for brands to navigate. Here’s a close look at the trends that will flex greater influence over retail marketing success in 2016.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

You may find it strange that I don’t include “Big Data” in this list of 10 trends. In my book The Content Code , I articulated the six possible strategies that can overcome Content Shock and at the top of the list is branding. What’s your take on these trends?

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6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Modern B2B Marketing

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. Here’s a quick look at 3 future trends for early adopters : 1.

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14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. In 2013, for businesses small & large, I predict that the quality of online relationships and content will rise to the occasion in the vast sea of social media.

10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. Action content marketers should take : Take these trends personally. Nearly the same amount (83 percent) believe this trend will continue over the next two years.