Trending Sources

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

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10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors. Leverage social media, online communities, forums, etc.

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Four steps to stay on top of social media trends

grow - Practical Marketing Solutions

How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. Strategies to Keep on Top of Social Media Trends. - Own an iOS (Apple mobile) device. Much

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B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

What key tactics best fit our Marketing Strategy? In fact we work closely with the management teams of numerous B2B product and services companies to build and help execute a marketing strategy that fits their industry and their sales model. Knowing the most effective tactics can help you refine or enhance your strategy. B2B Lead Generation Trends – Changes in Priorities.

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Content Marketing Playbook: Strategy and Roadmap

Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. In concert, GE has developed an active, devoted following on nearly every social channel—from. documented strategy, and those that don’t paying dearly. percent of those who have a documented strategy rate. only have a verbal strategy. content strategies when overwhelming quantitative and.

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

What trends will drive B2B marketing over the next three to four years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. This was long before “influence marketing” was a thing and I called this new trendsocial scoring.” Every organization active on the social web needs at least one source of “rich content:”.

Mobile Marketing Trends for 2016

It's All About Revenue

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. SMS Marketing: An Often Forgotten Goldmine In A Good Mobile Strategy. Most of our time and effort is spent on the most visible channels: search ads, display ads, SEO, social, email and content.

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Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

Here are some views of possible 2015 digital marketing trends that have my wheels turning. 1) The implications of Content Shock. Who will step forward and claim “The world’s safest online store (or credit card or social media platform)?” ” Or, will that just put the target on your back for hackers? 3) Social media consolidation. Here are 7 clues.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

content efforts, building out cohesive strategies that. latest trends, and the ones with the best reputations. success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. SOCIAL.

A 6-step plan to determine your social media strategy

grow - Practical Marketing Solutions

6 Questions to Lead You to a Social Media Strategy from Mark Schaefer. Some time ago, I wrote one of the blog posts I am most proud of, describing a six-step process that will lead you to a social media strategy. This valuable content that can be helping thousands of people is now buried in the social media dust bin of “old posts.” Really.

5 B2B data trends

Biznology

This has lead to 5 significant trends in B2B database marketing. Now for the payoff of these trends – Selling More BY Spending Less! The result will be to answer the measurability and accountability question of “what did we get for our money?”   A data-driven marketing and sales strategy will answer the question like never before. The new world of B2B data! Big Data.

6 Trends Highlighted at Social Media Marketing World

It's All About Revenue

by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Not only were some of the biggest names in social marketing there to present (Jay Baer, Chris Brogan, Mari Smith, Mark Schaefer, to name a few), but there was content to cover pretty much any social related topic one could ask for.

Digital Marketing Strategy, Trends & Predictions for 2013

Fathom

Before heading out of the office for a few days I tapped into the digital marketing experts at Fathom to determine … Continue reading → The post Digital Marketing Strategy, Trends & Predictions for 2013 appeared first on Fathom. 2012 is winding down and Fathom is ready for another exciting year helping our clients prosper in digital marketing.

Content Methodology: A Best Practices Report

Yet roughly two-thirds of marketers create content without any documented strategy ,1. social media, email, and chat platforms and in a multitude of media formats, from text. As detailed in Altimeter Group’s “A Culture of Content” report: Coca-Cola bases its content strategy on a 70/20/10 rule, which gives creative teams carte. sharing content on its social channels.

6 Strategic Trends Highlighted at Social Media Marketing World

It's All About Revenue

Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. It’s important to realize that this same thing can happen with our own social marketing. Some other social trends that Stelzner highlighted are: 4.

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Social media trends that are colliding in 2013

grow - Practical Marketing Solutions

There is nothing more fun than thinking about how tech trends and humanity are colliding and there is no better time to write about it than the beginning of a new year. There are lots of things to be excited about, but here are a few of the trends that I see colliding in 2013 and what might happen when they do … The optimized self. New trend: The optimized self.

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9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. They say the times are changin’ — so should your modern marketing strategy.

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2016 Cross Channel Marketing Trends

It's All About Revenue

Top 10 Omni-Channel retail trends for 2016. How Macy's CMO Uses Omni-Channel Marketing to Surprise & Delight Shoppers. I sat down with the CMO of Macy's, Martine Reardon, to learn more about her strategy to capture attention in a crowded digital space. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. more true, apparently, than in social media.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different.

The Top Five Crowdsourcing Mega-trends

grow - Practical Marketing Solutions

Ever since then, I have been looking for an opportunity to bring more information on this trend to {grow}. I’m fortunate today to have an expert on the subject, David Bratvold, provide a guest post: If you’re not yet familiar with crowdsourcing, it’s a new work process that involves getting a crowd of people to help with a task typically performed by one employee or contractor. 

Beyond Content Shock: The defining trend of 2015 is Content Ignition

grow - Practical Marketing Solutions

We are certainly a conversational company with passionate fans and we have worked hard to engage and build a social media audience to the point where we have 13,000 fans on Facebook. Customers turning to new social media channels. strategy that worked last year is not good enough today. need to focus on new content distribution strategies. Can you help us? William B.

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7 Digital marketing trends to embrace NOW

grow - Practical Marketing Solutions

Usually bloggers write “trend” posts at the end of the year but at the speed of change in this business, maybe we should make it every six months!  As we hurtle into the second half of 2013, here are the digital trends I seem to be following the most right now. Google Glass is just the first entry into the wearable technology trend. This is not a new trend.

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Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. program and drawn up a strong strategy; few, however, have successfully executed and seized that opportunity. content strategy analysis you already conducted (as. Your initial content strategy should be a refined. SOCIAL Strategies, tools, and tips for spreading content through. the social web.

Content Marketing Trend: “Micro-Content”

B2B Marketing Insider

Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing  content on social media sites. “You By NewsCred contributor, Kylie Jane Wakefield. Vine and GrapeStory.

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A Simple Guide to Navigating Trending Content

Hubspot

With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them. In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. Simple Guide to Navigating Trending Content. There's a lot going on. That's it.

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Modern B2B Marketing

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. In addition to mobile apps, social media networks that are not strictly mobile have made video capabilities available to users and marketers alike. Why so spendy?

14 Brilliant B2B Marketing Strategy Guides

Webbiquity

How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. more true, apparently, than in social media.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

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A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

and Mashable (nothing against those sites!). I can jump on trending content with “hot off the press” content. I can also share directly (immediately) or schedule my tweet(s) to go out at later times. 2) IFTTT. I use “If This Then That” to schedule my top trusted blogger content. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. Right?

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

A few months ago,  Kevin Green  left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Content strategy is more about the connection than the content now. Mark: Agree.

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. Biro @MeghanMBiro – Founder and CEO of TalentCulture Consulting Group and the TalentCulture World of Work Community. “In 2013, for businesses small & large, I predict that the quality of online relationships and content will rise to the occasion in the vast sea of social media.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. more true, apparently, than in social media.

Small Business Survey Reveals Social Media Trends [Infographic]

Vertical Response

At the end of 2012, we interviewed almost 500 small business customers asking how much time and money they spend on social media (and turned it into this popular infographic ). Well, we’re back and excited to bring you the latest trends of social media usage! Realize the value of blogging in their content marketing strategy. Find value in video and review sites.