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Tuesday, May 25, 2010
There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Kristina Halvorson in her book “ Content Strategy for the Web says “ Content strategy will help you deliver content that inspires trust.
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Wednesday, June 17, 2009
I've been aggressively skeptical about the role of social media in an environment where there is a finite number of customers, an emphasis on long-term contracts, and no patience for fluff. But after spending a few weeks assessing the state of social media among industrial companies, I'm changing my mind. and maybe a few retirements.
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Friday, April 30, 2010
Why An Effective Content Strategy is Fundamental to Effective Content Marketing. However, it is vital to incorporate a content strategy process so that you can deliver on the full promise of content marketing. Content strategy is the kissing cousin of content marketing. Social media isn’t going away.
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Tuesday, March 24, 2009
MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) Social Tagging Research and Reports In It Came from Facebook! Here's some research on how to do that. technologies."
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Monday, December 7, 2009
B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Social Web Analytics.
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Thursday, September 17, 2009
Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing. Some key takeaways from the presentation: The key to social media is understanding that no one cares about you. You can build a strategy on that. Enjoy
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Tuesday, June 9, 2009
Now seemingly a household phrase ( at least according to Twitter ), brands are still struggling with exactly what it means to develop a content marketing strategy. Ah, but social media is all the rage. Is social media working for you? Could it be that your content strategy isn't driving your social media initiatives?
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Sunday, June 20, 2010
With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. survey showed 65% regarded the social web as a “distracting waste of time&#. STRATEGY. BACKGROUND. ACTIONS. RESULTS.
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Wednesday, February 24, 2010
ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is no silver bullet. Social media isn’t enough. Image via Wikipedia.
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Sunday, October 18, 2009
At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY. Nathan’s challenge was to increase awareness for his company through social media initiatives. Money in the bank from a social media victory. That’s right. New business.
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