Remove social

Marketing Interactions

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The Importance of Humanness in B2B Content Experiences

Marketing Interactions

Storytelling reaches buyers on an emotional level and holds their attention. Today that’s like waving a red flag in front of a social media share button to rant about their poor experience and frustration, calling your brand out by name. The experiences we create for the public, our buyers, our customers all have an impact.

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Why B2B Marketers are Critical to Revenue Operations

Marketing Interactions

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. There needs to be one orchestrator of brand narrative: messaging, content, and story.

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3 Pivots B2B Marketing Strategies Need to Create Compelling Experiences

Marketing Interactions

This happens because B2B marketing is often based on a set of one-off, one-way interactions defined by what we believe the audience should do, whether it’s fill out our form, register for our webinar, share our blog post, follow us on social media, and more actions focused on us.

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How to Apply a B2B Buyer Persona to Your Content Marketing Strategy

Marketing Interactions

This Q&A feeds right into a storytelling approach when done well. Watering Holes and Social Media. Focus on a handful of industry sites and social media platforms that give you the best opportunity for engaging this specific audience. Questions are also the catalyst for a conversation. They ask a question. You answer it.