Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Oktopost

NOVEMBER 14, 2023

Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results. But tell me a story and it will live in my heart forever.”

Storytelling 75

Storytelling Buzz Youtube Social Media 75

Zoominfo

AUGUST 26, 2019

While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. Either way, today’s blog post is for you. Humanize your brand.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. It’s about the narrative, it’s about storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. Before you can convey your brand personality through social media, you need to define it. What do we want to offer our audience on social media? How does our audience use social media? You know your brand.

Social Media 338

Social Media Personalization Media Brand Identity 338

Contently

FEBRUARY 8, 2022

And do you know what happens when you engage with happy (or angry) customers via social media? The post 4 Reasons Why Customers Should Be Your Brand Storyteller, Not You appeared first on Contently. Adding reviews and case studies to your website can have a positive impact on your SEO. You show up in the SERP.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Contently

JUNE 29, 2021

. “For Gen Z and millennials, it’s not just a ‘nice to have’ to be aligned with their social impact priorities and beliefs,” Westbrook explained. ” One thing Westbrook appreciates is the way Contently has helped Dell Perspectives take their storytelling ambitions to new heights.

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

FMG Suite

FEBRUARY 2, 2021

In the 2000s, the rise of social media and smartphones transforms communication. Marketing is simply another form of storytelling. When you recognize that the best marketing methods are all about storytelling, then the channels you use to communicate that story become less important. Digital storytelling spreads.

Storytelling 98

Storytelling Word of Mouth Ad Exchange Trust Marketing 98

Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 137

Gartner Advertising Agencies Paid Search Agency Ad Exchange 137

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 181

Social Networks Business Work Management Social Media 181

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Storytelling 80

Storytelling Peer-to-peer Ad Frequency Ad Exchange 80

B2B Digital Marketer

AUGUST 3, 2023

Harnessing the Power of Emotion: Master the Art of Primal Storytelling for Enhanced Conversions Introduction Welcome to another episode of B2B Digital Marketer! In this episode, we delve into the fascinating world of primal storytelling and its immense power in connecting with prospects and customers. Our guest, Anthony L.

Storytelling 52

Storytelling Small Business Marketing Marketing Prospects B2B Marketing 52

Marketing Insider Group

JANUARY 8, 2018

Emails that no one reads, fliers pinned to bulletin boards no one notices, and all hands meetings in which the entire audience is checking social media on their phones. The post A Storytelling Approach to Internal Communications appeared first on Marketing Insider Group. Why won’t employees pay attention?

Storytelling 169

Storytelling Social Media Email Marketing Social Marketing 169

Stevens & Tate

DECEMBER 11, 2020

Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. However, coming up with different video marketing ideas that help strengthen your brand’s storytelling can be challenging.

Storytelling 59

Storytelling Social Media Video Marketing Social Marketing 59

Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique. Let's find out.

Storytelling 126

Storytelling Broadcasting Marketing Automation Services Search Marketing 126

Contently

JANUARY 5, 2018

How to Use Social Media to Boost Your Small Business. Recently, I sat down with The Big Think to talk about the lessons Contently co-founder Shane Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. Content marketing is in a crisis.

Storytelling 166

Storytelling Newsletter Small Business Marketing Social Media 166

Biznology

MAY 13, 2019

This trend for brands to create and communicate their CSR (corporate social responsibility) promises reflects a growing decline in trust in business. The concept of “brand authenticity” can be elusive, however, especially with social media accepting many different opinions. in 2018 was only 48%, down from 58% in 2017.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling. Your brand is seen as an authority.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Emplifi

MARCH 15, 2019

Social media storytelling has become essential in marketing as a way to make content resonate with your audience. Marketers can harness the emotional power of stories within their content, and with the help of social media storytelling tools they can form strong, long-lasting relationships with their audience.

Storytelling 82

Storytelling Social Media Media Loyalty 82

Emplifi

MARCH 15, 2019

Social media storytelling has become essential in marketing as a way to make content resonate with your audience. Marketers can harness the emotional power of stories within their content, and with the help of social media storytelling tools they can form strong, long-lasting relationships with their audience.

Storytelling 82

Storytelling Social Media Media Loyalty 82

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. That is a great thing. Think Bigger.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. One last note about storytelling.

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Sprout Social

JULY 30, 2018

The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the social media storytelling game. Social listening solutions can help you do this. Who is my audience? Use This Framework.

Storytelling 90

Storytelling Social Media Media eCommerce 90

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 84

Storytelling Social Media Effectiveness Media 84

Trade Press Services Newsletter

MARCH 7, 2024

A published book enables authors to be seen as thought leaders in their fields, which can help grow their client base, expand their social media following, and create greater awareness of their products and/or brands through multiple media outlets. The outcome, however, can transform your business and thought leadership.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

Storytelling 59

Storytelling Content Marketing Paid Search Agency Content 59

Content Standard

FEBRUARY 21, 2019

And in many ways, marketing has always played a game of catch-up throughout its development—with social media Stories being the latest step for marketers to learn and utilize in this long, complex dance. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

Social Media 101

Social Media Storytelling Media Marketing & Strategy 101

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 90

Social Media Media Content Storytelling 90