Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support? Not sure where to start?

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Social Media Marketing and Facebook Familiarity. posts) and Twitter (4.4 posts) and Twitter (4.4

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. This was followed by Facebook (71%) and Twitter (61%).

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Dig deeper: Hate speech on social media can significantly damage brands: Study Why we care.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Twitter Google 125

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. The State of Marketing Budgets 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. These platforms were followed by Instagram (74%), YouTube (51%), and Twitter (49%), in terms of usage. B2B Marketers Reaping the Benefits of Paid Social Media.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

KoMarketing Associates

JANUARY 18, 2023

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. As a result, they may begin to scale back their investment in social media in the coming months. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. At the time, 28% of respondents admitted that social media marketing is their department’s weakest skill. B2B Marketers and Growing Social Media Usage.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Zoominfo

FEBRUARY 1, 2018

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. B2B Lead Generation Statistics: Successful Tactics. More than 80% of B2B leads generated through social media come from LinkedIn ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Ranking 243

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users. billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

SocialPilot

JANUARY 15, 2024

A much bigger mistake – using the platform without getting acquainted with the recent Snapchat statistics. To understand that, familiarize yourself with the platform by understanding the latest Snapchat statistics. Here are some more Snapchat statistics on demographics. But is Snapchat the right platform for your brand?

Statistics 72

Statistics Business Customer Satisfaction Stats 72

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. LinkedIn (81%), Instagram (71%) and Twitter (59%) were also some of the top platforms utilized by B2B marketers. Marketers Now Using Facebook in New Ways. one year later.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. 30 Shocking Influencer Marketing Statistics. 32% of U.S. 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. In terms of importance, Facebook (40%) topped the list among B2B marketers.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. You can plenty of this with Twitter search. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. 1) Twitter Analytics – Boost your impact on Twitter.

Twitter 139

Twitter Analytics Tools Best Practices 139

SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. LinkedIn Demographics Statistics LinkedIn has more than 875 million people hailing from 200 countries. LinkedIn Engagement Statistics Did you know 99.63% of LinkedIn search traffic comes from organic search alone?

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. Today, we’ll let these live video statistics speak for themselves. General live streaming statistics. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Webbiquity

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Facebook Facts and Statistics. Twitter Facts and Stats. More than 2/3 of Twitter users are male. Other Social Media Platforms. In the U.K.,

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. So what is the state of social media for 2021? The state of social media in 2021: demographics. Global usage.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Spiralytics

DECEMBER 5, 2022

Social media created a culture of authentic self-expression and identity-making. A 2021 study shows that social media plays a pivotal role in nostalgia marketing by creating identities and “brandings” from nostalgic brands. Nostalgia Marketing Statistics. Steve from Blue’s Clues’ 2021 Twitter Video. Nostalgic Thinking.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Jump to a section: Top Employee Advocacy Statistics. Top Employee Advocacy Statistics.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Optinmonster

AUGUST 23, 2023

Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. 20% of articles are high-performing, 60% are average-performing, and 20% are low-performing based on organic traffic, social media engagement, and backlinks.

Statistics 81

Statistics Content Marketing Marketing Analytics Tools Lead Ranking 81

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Facebook Statistics. Twitter Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. Not convinced that social selling will work for you?

Statistics 77

Statistics Social Media Social Marketing Media 77

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Why do Top Brands Consider Statistics to be an Important Aspect? Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Zoominfo

JULY 24, 2019

Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ). 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

MARCH 27, 2018

For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. Customer service interactions over Twitter have increased 250% in the last two years ( source ). Answering a social media complaint increases customer advocacy by as much as 25% ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Social media is now the dominant channel for news coverage.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

KoMarketing Associates

JUNE 8, 2021

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before. Additional statistics suggest that the longer marketers stick with social media, the more likely they are to see a return-on-investment.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

Martech

AUGUST 2, 2023

It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. The disruption hasn’t stopped, of course — Twitter isn’t known as Twitter any more). Brands and influencers did, however, rush to stake a claim in the new social territory. It came out of nowhere.

Twitter 93

Twitter Advertising Agencies Comparison Social Media 93

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. Facebook’s Dominance Among Social Media Marketers. posts) and Twitter (4.4 posts per week on Facebook. posts per week on Facebook.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

EveryoneSocial

SEPTEMBER 28, 2021

We compiled a list of 30+ word-of-mouth marketing statistics to help you better grasp the influence it can have on both your brand and revenue. 30+ Powerful Word-of-Mouth Statistics. Since there are plenty of statistics around word-of-mouth, we wanted to break this up into more digestible sections. on the 5 point scale.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Ranking 98

Brandwatch Marketing

JANUARY 7, 2019

Instagram history statistics. Instagram financial statistics. Instagram user statistics. Instagram usage statistics. Instagram Marketing Statistics. Outside China, almost 50% of Instagram users conduct product research on social media. Instagram launched on October 6, 2010. and counting followers.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Content marketing statistics for SEO. Content marketing statistics for local search. Content marketing statistics for email. Content marketing statistics for social media.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Huptech Web

JANUARY 13, 2023

Social Media Ads Stats. Instagram Ad Statistics. Facebook ad statistics. Twitter ad statistics. There are a variety of different types of paid advertising, including search advertising, display advertising, social media advertising, and video advertising. Social Media Ads Stats. Table Of Contents.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52