Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall
KoMarketing Associates
APRIL 19, 2023
Statistics derived from the survey indicated that marketing spend on brand building, the customer experience , and CRM is projected to fall by about 50%, compared to data from last year’s report. The majority of marketers (69.9%) now spend most of their time managing the present, rather than just 30.1% in February 2022.
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