Paul Gillin

DECEMBER 27, 2011

Here are highlights from the fifth annual McKinsey study, “ How social technologies are extending the organization ” (registration required). However, the research also indicates that becoming a fully networked organization is difficult, and remaining fully networked may be even harder.

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Validation Research Correlation Customer Satisfaction 50

Paul Gillin

MAY 14, 2013

The difference between the Nigerian princess plea, the PayPal password reset email and other famous online security scams we know and love is that social networks make it appear as if the requests are coming from your friends. social networks Tips Digital Defense security' lolol bit.ly/ZUT…

Tips 50

Tips Social Networks Social Media Software 50

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JANUARY 16, 2014

About 90% of the content the company posts in social networks is intended to help customers succeed in small business marketing. B2B Content Marketing innovation marketing social networks constant contact Small Business Innovation Loft' Less than 10% promotes Constant Contact products.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. Here are some thoughts on what the numbers indicate and what they hide.

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Social Networks Twitter API Facebook 50

Paul Gillin

JUNE 3, 2014

But what if the millions of casual recommendations that people make every day on social networks could be captured and organized? An entry on the company blog says only that it is “customized for each search, and includes things like the number and quality of reviews, proximity to your search, and a social weighting.”

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

FEBRUARY 14, 2012

That story popped into my mind last week as I was participating in a webcast with The Conference Board about internal social networks, their promise and the significant impediments that many organizations face to adopting them.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

APRIL 24, 2012

Who are social customers? According to Paul Greenberg , they: Are savvy using social channels. Are social, mobile, local. Actively participate in effecting change by using social networks. Trust differently than they used to. Communicate with peers. Communicate with companies. Get what they want.

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Peer-to-peer Social Networks High Quality Lead Advertising Channels 50

Paul Gillin

APRIL 24, 2012

Social business isn’t about tools and promises. The challenge was to make social business a win for the people doing the selling. IBM has been a leading adopter of social business principles, which Beck defined as “the application of social tools and culture to business processes and outcomes. Photo via NigelBeck.com.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

DECEMBER 12, 2013

Social is the Future of Search (Profitecture Blog). Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business. I only update this blog occasionally because most of my writing these days appears on other people’s websites. Photo credit: Scott Beale).

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BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

FEBRUARY 10, 2016

I hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. It’s a lot of noise, and no one cares about what I’m reading.”. “I Sound familiar? Finding common ground puts everyone more at ease.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JUNE 26, 2014

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. “Ultimately, Social Business is a competitive differentiator.” Improve forecasting effectiveness.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses.

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Social Media Social Networks Statistics Facebook 50

Paul Gillin

JULY 9, 2013

Customer Attack social networks' I apologize that a member of my management team made this bad decision.” ” Judging by the comments on both Facebook and Reddit, apology not accepted. Links if you want more: Photos. Reddit discussion. Facebook post.

Social Networks 50

Social Networks Facebook 50

Paul Gillin

APRIL 10, 2013

Brill was a longtime product manager for IBM’s Social Business products, where he fought an uphill and often public battle against Microsoft. The fact that he did get away with it is one of the sub themes of Opting In , Brill’s new book about social product management. Social media is about more than business, he emphasizes.

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Blogger Opt-in Guidelines Social Media 50

Paul Gillin

NOVEMBER 20, 2013

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. Social Rebate is a service that creates brand ambassadors by offering cash and rebates to people who share recommendations of products and services in their social networks.

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Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

JANUARY 16, 2012

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. The term “social business” has been gaining traction in the last year.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

APRIL 22, 2011

I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. I made the point that social media plays perfectly to the passion that small business owners bring to their work. It’s an unfair vantage that small companies have.

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Social Media Skype Video Marketing Media 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. His advice to social media marketers: “Think big. Here are some notes I took away from the three speakers on my panel.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JULY 29, 2011

The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. Monitor Social Conversations.

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Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We

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Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MARCH 7, 2012

Facebook is ubiquitous among college students, but many higher education administrators don’t use any social networks at all. With the social network expected to surpass 1 billion members sometime this summer, “Wouldn’t a class be popular that studied the sociology of Facebook?”

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Tip #2: Make your offer shareable. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

DECEMBER 9, 2011

Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. The employee-focused social network is changing the way the business operates. Many went to the network to ask if their colleagues were seeing a surge in flu-related admissions. million customers.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JANUARY 26, 2016

Then do what Tom Pick and Tony Karrer of B2B Marketing Zone did – make it easy for people to compose posts like this one and share the book through their social networks. Your contributors will be flattered to be included and you will get to tap into their often substantial followings.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. As I began prodding my network of CIO contacts, I learned that this was not unusual. Most CIOs are taking an attitude of, at best, benign neglect toward social networks.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. Bottom line: “As you think about making your business more memorable, also think about how you make it more social.”.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. One North Social customer that makes pretzels distributed 10,000 samples in less than 24 hours by sending them to people who liked its page.

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Facebook Tips Digital Asset Management Business 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Success in social channels is all about helping other people. Do you agree?”. Make it Personal.

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Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

AUGUST 6, 2012

Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

FEBRUARY 27, 2013

I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. Stop using social media as another kind of fire hose and start using it for listening, which is its most basic value. Social Media Predictions for 2013 from Dell Social Media.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

DECEMBER 18, 2012

One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice. Social networks are also sufficiently mature that good word-of-mouth can potentially replace traditional marketing. Whether that’s true or not I expect to find out in the coming months.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JUNE 29, 2013

Naturally, there’s data on collaboration and social media. Some highlights: Ninety-percent of professionals who telecommute on a daily basis use at least one social media platform. Comment: Facebook is replacing the socializing power of the office water cooler and powering the distributed workforce revolution.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

MAY 13, 2016

Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. It gets almost no visibility on The Network, despite having content that is as good as that produced by The Network’s veteran journalists. Cisco Connected Futures.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

SEPTEMBER 6, 2011

I spent 15 minutes on Klout registering my social networks and grew my score 10 points on the spot. In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make. One is that she knows the system.

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PageRank Social Networks Wikipedia Ideal Customer Profiles 50