Buzz Marketing for Technology

OCTOBER 5, 2011

However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

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Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. To ad networks serving targeted banner ads Web visitors, real time is microseconds. But should real-time data be such a priority? What do you want to accomplish?

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Buzz Marketing for Technology

SEPTEMBER 22, 2010

To make matters worse it is almost impossible to use in my home but that is a network issue rather than an iPhone issue. It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. So I decided to give it a try. Stumble upon something good?

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Buzz Marketing for Technology

MARCH 14, 2012

So we thought it would be interesting to track and analyze the social data surrounding NASCAR over the last 30 days in order to reveal audiences segments that are under loved by brands. As expected what we found in the social data was quite interesting. Recently a client of Networked Insights approached us about.

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Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet? Tweet This!

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Buzz Marketing for Technology

OCTOBER 6, 2010

And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” I am here to tell you that Facebook is in the same position as they make everything more social by sticking the “like” button on everything and adding mobile features. Email this to a friend? Tweet This!

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Buzz Marketing for Technology

JULY 13, 2011

Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand.

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Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. For comparison, popular social networks were funded with just over 5 billion dollars.

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Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Share this on Reddit.

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Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Send this page to Print Friendly. Email this to a friend?

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Buzz Marketing for Technology

APRIL 7, 2009

And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. One of my biggest concerns about coming into a new environment and managing a whole new group of people was - how am I going to build a network of trusted peers and sales people who I can tap into?

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Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 For the last 2 years we have been building our network of people that “like” the brand by creating content and engaging with them. when it comes to a Media Equivalent Value (MEV) per year.

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Buzz Marketing for Technology

MARCH 30, 2011

The two things social lift analysis can tell you are how far and how fast those ripples move. Celebrities can be one good source of social lift. The best celebrities for delivering social lift are those whose following has increased and will continue to do so over a period of time. Another source of social lift is TV shows.

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Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

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Buzz Marketing for Technology

JULY 20, 2009

If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. Websites will also present themselves very differently if you use your social profile on them though Facebook Connect.

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Buzz Marketing for Technology

AUGUST 18, 2009

Can your social media activities cost you your job? So sit back, relax and enjoy another installment of the ways in which social networking can change your life. So sit back, relax and enjoy another installment of the ways in which social networking can change your life.

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Buzz Marketing for Technology

MARCH 9, 2011

It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

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Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I don’t know how you feel but I certainly feel like everything I read about Social Media is the same old thing just a rehash of something else I read before. Tweet This!

Social Media 100

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Buzz Marketing for Technology

JANUARY 14, 2010

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. Related posts: Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. Why you need to build your Social Capital? Tweet This!

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Buzz Marketing for Technology

JULY 27, 2011

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular.

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Buzz Marketing for Technology

NOVEMBER 17, 2010

Everyday I provide support on the social web to customers. But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. It’s a great double sided ROI story for Social Customer Support.

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Buzz Marketing for Technology

MARCH 31, 2009

We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. OK so imagine this.

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Buzz Marketing for Technology

FEBRUARY 1, 2012

After this discovery, I contacted my Audience Development team here at Networked Insights and asked them to develop a series of lists of the top NCAA football teams for various audience categories. How to Optimize your Paid Search with Social Media We used to learn about who our audience was.

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Buzz Marketing for Technology

OCTOBER 18, 2013

The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the right audience at the right time with the right content – whether it’s in the form of emails, product recommendations or social promotions.

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Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 29, 2009

Someone can (and will) connect search to my social profile (say on Facebook) thereby making a truly intelligent search engine that will know where I work, and who my friends are. 24 months from now Social Search should be common place – we should see social tools like Facebook Connect or OpenID which are already out there, used for search.

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Buzz Marketing for Technology

OCTOBER 20, 2010

At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). My favorite is Levis use of the Like button to create a social shopping experience. In fact if Google’s mission is to “index the worlds information” perhaps Facebook’s mission is to “Socialize the worlds information!” (but

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Buzz Marketing for Technology

JUNE 25, 2009

So get ready to enjoy what I think is a sneak peek into the future of social networking. Tags: Social Networking Facebook. In fact I wondered if I could get this eBook out fast enough to share these ideas with you before they actually happened! 7 Ways Facebook Will Change Your Life View more presentations from Avaya.

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Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. I say – don’t do it!

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Buzz Marketing for Technology

SEPTEMBER 4, 2013

In addition to that they could see content from previous Wake Opens, as well as share content over their social networks and follow their favorite riders on FB or Twitter. They were also asked to vote for their favorite rider (electing who would be the official “Fan Favorite”).

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Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. What’s your Social Media diet?

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Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. Related posts: Why is measuring Lead Gen in Social Media so hard?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

AUGUST 4, 2009

Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. So what you say?

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Buzz Marketing for Technology

DECEMBER 15, 2011

Audience discovery is the use of social data to segment those who talk about your brand into their affinities. Related posts: Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Vitrue a social media marketing platform determined that the. Is Sentiment Making Brands Stupid?

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Buzz Marketing for Technology

NOVEMBER 2, 2011

Check out me and Dr Manuel Aparicio from Saffron Technology discuss the possibilities of harnessing the power of Social Data on yBCtv! See yourBusinessChannel for more videos with key thought leaders on the topic of social media and beyond.

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Buzz Marketing for Technology

NOVEMBER 3, 2008

Social tools like blogs and social networking sites are helping crowds form around very discrete topics. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contribute but then you have those who stand up, take some initiative and lead!

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Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform? Email this to a friend?

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Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media changes that and elevates Trust to the individual level. The word community is often overused now that Social Media has come along. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. This is actually good news for the B2B Marketer. Send this page to Print Friendly.

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