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B2B Tech Buyers Like Social Media

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Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.          February 18, 2009 in Social Media | Permalink. . 

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Roundup: Social Media Policies from Technology Companies

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In the spirit of openness that is encouraged by social media, many high-tech companies have posted their policies for employee blogging and social media use as public web pages. IBM Social Computing Guidelines. Also useful: The Disclosure Best Practices Toolkit from the Social Media Business Council. .

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How Services Firms Grow with Online Marketing (Guest Post)

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It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. Only newsletters and webinars were rated similarly.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. Only newsletters and webinars were rated similarly.

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Who Are Your Thought Leaders, Really?

WriteSpark

Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

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Who Are Your Thought Leaders, Really?

WriteSpark

Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

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Do You Need a Specialty Copywriter?

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Writing and managing short-form social media content has become a specialty for some writers. Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare. You have a mix of short-form and long-form projects.