3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Here are three tips for using social media more effectively in your B2B marketing.
115 Facts You Never Knew About Social Media [Infographic]
NOVEMBER 15, 2016
It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds. Guest post by Josh Wardini. It is.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. Can get backlinks and social share counts from websites and more. ” — Robbie Richards. Showcase reviews: Kissmetrics, Buffer Social. 5) Link Prospector. ” — Social Media Today. Showcase reviews: Social Media Today. 9) Google PageSpeed Insights.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.
B2B Marketing Trends for 2016
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. Social Media Examiner ).
What is Inbound Marketing? The Idiot’s Guide [Infographic]
OCTOBER 11, 2016
Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Guest post by Andy Beohar. But you may be wondering, why exactly have inbound practices become so dominant in marketing? And how can you apply them to your own business? Talk about fish in a barrel!
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising. Guest post by Tim Brown. Blank stares. Blog comments.
B2B Marketing Trends for 2016
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content. Whether it be a blog post, a how-to article, or just some website copy explaining the nature of your business, sharing it on your social page will drive traffic back to your website.
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
Design tool for custom images, presentations, and social media graphics. tool to help rapidly create graphics for social media, ads, blogs, and more using pre-made templates, a database of free photos, fonts, and vector graphics. Images can be pre-sized for different social networks and, optionally, automatically shared through integration with Buffer. Pricing: free. Siasat.
Five Top-Rated Social Media Management Tools for 2016 [Infographic]
JUNE 27, 2016
What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.
7 Common Myths About Big Data
NOVEMBER 29, 2016
To address this issue, you will need to carefully consider your own firm’s sense of social responsibility, as well as any applicable regulations in your sector. Guest post by Michael Ryan. Unsurprisingly, more than a few myths have arisen as a result. Here are just seven of the many misconceptions to have sprung up around big data in the last few years. 1. Big data fixes all problems.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. Social ad spending has doubled over the past two years. combined. combined.
B2B Marketing Trends for 2016
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ).
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Facebook is of course (by far) the largest social network. Social Media Today ).
Five Content Marketing Tips for B2B Success
SEPTEMBER 27, 2016
Be natural and give your social media a personal touch. Social media is an important community engagement tool, allowing users, rather than the brand, to lead the discussion. Content Marketing b2b content marketing tips customer profiling Flagship Consulting Mark Pinnes Peppercomm social media engagement The Economist Intelligence UnitGuest post by Mark Pinnes.
10 Top Marketing Thought Leaders in Social Media
MAY 21, 2015
If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. But—what if you had to answer on the spot? Meghan M. centric.
Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
JANUARY 20, 2017
Shelly introduced me to a phenomenal group of social media and marketing professionals as part of the V3 Broadsuite group, including first and foremost Dan Newman as well as people like Ross Quintana , Misty McPadden , and Michelle Mangen. Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Shelly is Inspiring.
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Remember trying to manage your brand’s presence on social media pre Hootsuite? Easy Tools for Social Selling Success. Guest post by Austin Duck. It was the stuff of nightmares.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Showcase reviews: Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. 3) Wordtracker. ” — Maximize Social Business. Showcase reviews: Maximize Social Business. 8) KeywordTool.io. Maximize Social Business. Social Media Today. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
Content between 3,000 and 10,000 words receives the most social shares—even though publishers are producing 16 times more short-form content than long. In terms of social media content produced by small-business marketers, blogging and visual assets nearly tied at 70% and 71% respectively. Social Media Examiner ). 7. Image credit: MarketingProfs. But that won’t last.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Social Media Marketing employee advocacy influencer marketingGuest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple.
23 Outstanding Social PR Guides
JULY 22, 2014
This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. What are the best practices for social PR? Social PR Strategies and Tactics.
12 Lessons I’ve Learned from Writing 1,000 Blog Posts
OCTOBER 18, 2016
Strive to make every entry worth your time to write, and worth their time to read. 6) Be active on social media. Granted, this advice is about as surprising and controversial as “eat more fruits and vegetables” at this point, but social media benefits blogging in so-o-o-o many ways. But blogging and social media are no place to settle scores or expose bad actors.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
The 23 Best Content Ideation Tools
MAY 31, 2016
Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start. ” — Maximize Social Business. Buffer Social. 14) Popurls.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all? ”).
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
Generally done through creating high-quality content and developing relationships with influencers who will link to it and share it across their social media networks. Ask your SEO professional or agency how they use segments and filters to exclude bot traffic, create accurate views of search and social media traffic, and identify top-visiting organizations to your site.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Engaging: Being “social” is about conversations.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Get social PR right. Be responsive.
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing.
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. As a result, his business flourishes. His work is recognized.
The Real Roadblock to Social Business Success
SEPTEMBER 9, 2014
Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies.
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
Business buyers won’t buy from vendors who lack visibility in search and social media. That is clearly an opportunity being missed, as 71% of buyers also say that receiving a quick brand response on social media would make them more likely to recommend that brand to others. Response time matters regardless of the communication channel (social, email, phone, etc.);
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
Business Blogging Content Marketing Marketing Research Social Media Marketing 2016 business blogging statistics Advanced AV brand purpose ClickZ Laurie Sullivan MarketingProfs Mary Meeker's Internet Trends Meghan M. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. But apparently not. Meghan M.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. 16 Social Media Tools The Experts Swear By by Social Fresh.
6 Tips for Encouraging Your Team to Blog
JUNE 29, 2016
Positive reinforcement is an important part of managing a team, and a modest incentive might be all that is needed to motivate them to go above and beyond, to truly become social employees. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Ask Each Employee Personally. Give Them a List of Topics.