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Tony Zambito

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Social Buyerology: Listening to the Social Buyer

Tony Zambito

This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.  Social Interaction Listening. Behavioral Listening.

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Social Buyerology: Understanding Buyers in the Social Age

Tony Zambito

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.   We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.  Image by aafromaa via Flickr.

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The Social Buyer Engagement Index

Tony Zambito

In my recent article, The Ascent of the Social Buyer , I made mention that social buyers today were exhibiting an internalized Social Engagement Index.    The mention of a Social Engagement Index is not new.    My mention of a Social Buyer Engagement Index is coming from a different direction. 

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The New Social Buyer Ecosystem

Tony Zambito

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 

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The Ascent of the Social Buyer

Tony Zambito

While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce.    We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized. . 

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Engage the Social Buyer Persona

Tony Zambito

.  In the new social age, engaging is taking on a whole new meaning. The underpinning of a new meaning being that of the social buyer “chooses” to engage – as in the buyer chose to engage with ABC Industries.    Social buyer personas today expect transparency. 

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Social Buyerology: Turning Insight Into Influence

Tony Zambito

This is the fourth and last installment of my initial reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    Organic. .    Organic.