| | | The Content Factor | |  Social | 16 articles |
| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR MARCH 10, 2010 The Call to Action Has Become a Call to Knowledge In the social media world, prospects move when they want to move. As many have said, the B2B "sales cycle" is becoming a "buying cycle" where the prospect has control over the relationship. Although the graphic of the sales funnel will be with us forever, the days are numbered when Marketing and Sales can claim to be the ones moving prospects through the funnel. read more. | THE CONTENT FACTOR OCTOBER 19, 2010 Your Great Content Isn't Great Enough The following headline on today's SmartBrief on Social Media caught my eye--which it was carefully designed to do: Why great content is never enough As one who works for an outfit called "The Content Factor," my interest was piqued. Tags: Better Corporate Writing Social Network Content Please retweet: You can get more retweets now. Ask me how. Dan Zarrella has researched the characteristics that make content retweetable, and quality isn’t one of them. read more. | | | | | |
| THE CONTENT FACTOR DECEMBER 6, 2011  What Can Food Trucks teach us about social marketing Much has been written lately about social media. One of the more interesting uses of social media involves food trucks and how they are using social to find and communicate with customers. This recent post from The Chempetitive Group is typical of what marketing experts are saying. read more | THE CONTENT FACTOR MARCH 15, 2013 When you don’t have time for an elevator pitch. It got me thinking about the limitations of telling a story — plot, character, conflict, resolution, within the scaled down formats of today’s social media. A recent story entitled Five Lessons on Compelling Content from Australian Football from the Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist. One of the lessons discussed was about the power of storytelling to attract and retain loyal fans. And telling that story in a compelling and engaging way should form the crux of all the content you’re producing. | | | | | | | | | |
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THE CONTENT FACTOR | TUESDAY, DECEMBER 29, 2009 Thought Leaders are Curators of Content
There are several points here that are relevant to thought leadership, and how social media changes the game.Overall, I appreciate Solis's comments for bringing social media down to earth a bit. Other analyses about social media boil down to: "it's so cool because everybody can say anything. Tags: social communities thought leadership blogging I enjoyed this series of short videos by Brian Solis titled "Ideas Connect Us More than Relationships." MORE >> -
THE CONTENT FACTOR | MONDAY, JANUARY 18, 2010 Great Web Content is Interactive
Tags: web copy writing ten hallmarks of great web content content marketing social network content MORE >> -
THE CONTENT FACTOR | TUESDAY, NOVEMBER 17, 2009 Great Web Content: Written for the Target Reader
Read the full white paper, or view all the blog posts in the series.There is a lot of tweeting about tweeting--and all the other ways that social media are changing the ways we work and think. Here's #1 of a 10-part series on the "The 10 Hallmarks of Great Web Content." But at the heart of it all, every tweeter needs great content to tweet. Retweeting everybody else's great content is easy, but. MORE >> -
THE CONTENT FACTOR | FRIDAY, MAY 21, 2010 Commoditized Content: Is B2B Next?
Tags: Business to Business (B2B) Content Marketing Social Media MORE >> -
THE CONTENT FACTOR | FRIDAY, APRIL 2, 2010  Are You Interesting To Me?
Tags: Business to Business (B2B) Content Marketing Social Media MORE >>
- Social Media Automation: How to Drown the Seeds of Leads THE CONTENT FACTOR | FRIDAY, FEBRUARY 19, 2010
- Social Media: It Has To Have Strategy THE CONTENT FACTOR | THURSDAY, FEBRUARY 25, 2010
- Make Content Count by Reaching the Digital C-Suite THE CONTENT FACTOR | TUESDAY, NOVEMBER 24, 2009
- Score One For Old School Marketing THE CONTENT FACTOR | THURSDAY, DECEMBER 10, 2009
- Enough is Enough. Or Is it? THE CONTENT FACTOR | WEDNESDAY, JANUARY 6, 2010
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