| | | The B2B Research Blog | |  Social | 11 articles |
| Page 1 of 1 | Previous | Next | THE B2B RESEARCH BLOG AUGUST 3, 2011  B2B social media: Highlights from new benchmarking research B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Social media is being used then, but how? There was a lot of talk. Then we saw early pioneers. Inexperience (11%). | THE B2B RESEARCH BLOG FEBRUARY 1, 2012 How B2B brands approach Twitter Social media has become a bit of an obsession for me. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. It harvests data from a user’s social media accounts and crunches it to establish three characteristics: The number of people actively engaging with the user. The result is a Klout score that shows the quality of a social media personality on a scale of 1 – 100. B2B marcomms B2B Marketing Magazine column B2B social media TwitterNoting their behaviours. EYTMagazine). | | | | | |
| THE B2B RESEARCH BLOG MARCH 26, 2012  Email marketing: Overcoming message overload And as a bonus, not only will good content optimise email success, but it can feed other activity such as social media, events and PR. I’ve always felt my groaning inbox bore testament to the popularity of email marketing. Now my suspicions are confirmed. . Remarkably, amongst those doing so almost one half (44%) broadcast emails once a week or more often. Click for enlarged infographic. | THE B2B RESEARCH BLOG JUNE 9, 2011  Top ten B2B marketing challenges For all the column inches given to new trends like social media and marketing technology, it’s still the fundamentals which seem to keep marketers awake at night. . Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. Content. | THE B2B RESEARCH BLOG JANUARY 13, 2012 The seven R’s of thought leadership It’s social media ‘food’ and SEO ‘link bait’. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content. Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle. Thought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. So how do you ensure that your content marketing strategy positions you as one of the few? . Five reasons to develop a thought leadership strategy. Resonant. | THE B2B RESEARCH BLOG MAY 18, 2011 SME marketing channel preferences revealed Avoid telemarketing and use social media appropriately. Fifth, use social media channels by all means, but don’t necessarily expect them to gain the attention of SMEs. Now that’s not to say social media doesn’t have other valuable roles. There are 1.3 million of them, they generate half of the UK’s GDP and employ 60 per cent of the private sector workforce. Moreover, they’re big buyers of B2B products and services. Just ask Sage who’s built a £1.4 billion business on the back of them. Their answers provide clear guidance on where best to target marketing resources. | | | | | | | |
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THE B2B RESEARCH BLOG | THURSDAY, FEBRUARY 14, 2013 Three customer insights for your marketing plan
Take social media. Spring. As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. But insights into what exactly? Here are three things that would top my list. What really matters? We all know that successful marketing propositions perfectly align with customer needs and wants. But here assumption and guess-work abound. The remedy is a two-step process. But beware; people don’t always really know why they do, what they do. How are we performing? MORE >> -
THE B2B RESEARCH BLOG | WEDNESDAY, JULY 27, 2011 Three reasons B2B marketers should care about sustainability
Of course, in the contemporary vernacular, the concept gets more traction when seen as shorthand for responsible business, business that combines economic, social and environmental factors in decision making. He put a lot of thought into the kind of organisation that he wanted to create and from the outset he was adamant that he wanted to create an organisation that would improve the quality of daily life for everyone it served and would also contribute to the economic and social development of everywhere it operated. Well, no. Let’s hear what the expert has to say. MORE >> -
THE B2B RESEARCH BLOG | SATURDAY, JULY 23, 2011 Benchmark your digital marketing activity
For example, three channels – website development, email marketing and social media – consume 56% of the ‘average’ B2B marketer’s digital budget and 58% of the time they dedicate to digital. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time? And how effective they feel different digital activities are? certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance. MORE >> -
THE B2B RESEARCH BLOG | THURSDAY, NOVEMBER 3, 2011  The Times They Are a-Changin’
They told us about a shift in the balance of power driven by the rise of social media. . Our friends at Marketing Options International (MOI) have just launched the Mind Share Café. No, not a diversification into tea and cakes, but a virtual hub where they’ve collected together the thoughts of leading B2B technology marketers. Marketers from players like Dell, Microsoft and Cisco. Have a look – the Mind Share Café. You won’t find any pontificating. No self-serving agendas. As the Mind Share Café’s research partner, Circle Research’s role has been as catalyst. The solution? MORE >> -
THE B2B RESEARCH BLOG | THURSDAY, MARCH 24, 2011 Air Cargo News: Interview with Circle’s Andy Booth
In the future, Booth reckons SMS or text messaging and social media options such as Twitter, will also play a greater role. I recently had the pleasure of being interviewed by legendary aviation journalist Peter Conway for Air Cargo News. Here are my edited musings… Market research, brand development, and customer segmentation may be unfamiliar ideas to many sections of the air cargo business, but the director of London-based Circle Research is on a mission to change all that. Who needs marketing in the air cargo sector? Eighty per cent of all the work we do is brand-focused”. MORE >>
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