Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. The more you’re out there and making friends in the social realm, the more you’re able to get the word out to a broad audience.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 8, 2009

Mike: You're presenting on the use of social media in communications. Amazon still sells plenty of books, and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). And social media can help. and the rates are lower.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

Mike: You're presenting on the use of social media in communications. And Amazon still sells plenty of books and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). And social media can help. and the rates are lower.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

SEPTEMBER 4, 2009

What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 21, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Otherwise, it will be the lowest priority. Pam: Absolutely.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Otherwise, it will be the lowest priority. Pam: Absolutely.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

MARCH 14, 2020

Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Companies obviously have to prepare.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

SEPTEMBER 15, 2009

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen.

CMO 100

CMO Demand Demand Generation Agencies Marketo 100

Smashmouth Marketing

FEBRUARY 29, 2016

To ride a current social media trend let me put it this way #PeopleMatter.". When I called her to tell her I finished the book and that I was loving the attention on the people, she shared " In most of the books I have read about business, they focused on process and methodology. People is not the only take away though.

Lead Gen 100

Lead Gen Amazon Opinions B2B Sales 100

Smashmouth Marketing

AUGUST 23, 2013

Research the prospect on LinkedIn, Google, Social Sites. Socially surround your market. Use tools such as HubSpot, your CRM, or other tracking systems to know how your company has interracted with the prospect in the past. The more you know, the warmer that lead. Score your inbound leads. Don''t waste your time on mickey@mouse.com.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 8, 2009

Social Media. As far as Social Media is concerned, everyone is in agreement it is a hot topic and that there needs to be some strategy and tactics directed towards it. There were examples of sales successes with social media, marketing wins using social media, etc. Alignment of Sales & Marketing. Demand Generation.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 22, 2009

Alignment of Sales & Marketing Demand Generation Sales Enablement Social Media They each had significant focus, but as the union of both camp's topics of discussion, the umbrella topic of Sales & Marketing Alignment seems to cover it all. There were examples of sales successes with social media, marketing wins using social media, etc.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

OCTOBER 20, 2010

I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. Buyers put themselves in the funnel where they want to be.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Tags: podcasts thought leader interviews inbound marketing b2b marketing outbound marketing social media marketing b2b demand gen b2b sales.

Inbound Marketing 100

Inbound Marketing B2B Sales Tagging Social Media 100

Smashmouth Marketing

AUGUST 30, 2009

Will Social Media dominate the discussions again? David: Social Media is taking the world by storm. The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? movement and recently co-authored Sales 2.0 For Dummies.

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

Will Social Media dominate the discussions again? David: Social Media is taking the world by storm. The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? movement and recently co-authored Sales 2.0 For Dummies.

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

OCTOBER 21, 2009

MikeBarzacchini : "Viral video (and social media) is. Intel's social media guidelines document [link]. Matt_Genius : RT StephanieSAM Social relationships are about money. anetah : social ads on Facebook expensive according to @MariSmith but worth it because of very precise targeting # mpdm. the top of the page.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

SEPTEMBER 15, 2009

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen.

CMO 100

CMO Demand Demand Generation Agencies Marketo 100

Smashmouth Marketing

JUNE 14, 2010

in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. Like" the feeds from the key account manager, feed in key words from the opportunity such as company name or project name, follow the status and feed updates from key decision makers in the social sphere. Today at Enterprise 2.0

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

OCTOBER 3, 2010

We are also investing heavily in social media and our future plans have it front and center. We launched SocialStep -- the first social media prospecting and appending service earlier this year.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). Where do you turn?

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

NOVEMBER 12, 2010

Awards Ceremony, of which Green Leads was a finalist in two categories--Sales & Marketing Alignment and Social Media. He did just that with comic Jeff Applebaum during the Sales & Marketing 2.0 The ultimate reward for those diehards that lasted till the end of the day was watching G-Ice bringing down the house!

Conference 100

Conference Social Media Marketing Social Marketing 100

Smashmouth Marketing

MAY 2, 2011

Physiological studies show interesting correlations between perceiving and responding to eye contact, a salient social signal of interest and readiness for interaction. You may even be able to click on it and enlarge it. Science backs this up. And although the response to a picture is less than to a live face, there may be an impact.

Lead Gen 100

Lead Gen Linkedin Cold Calling Leads 100

Smashmouth Marketing

APRIL 2, 2009

Social Networking (need I say more - marketing mandatory). Conclusion: If you are a CMO, VP of Marketing, Field Marketing, Sales Operations, or own any part of Lead Gen, Sales Enablement, Social Media Marketing, you should be attending. Culture of Measurement (mostly sales management, but listen and learn what's important).

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

OCTOBER 12, 2009

My favorite: social media techniques augment cold calling - warm calling converts more of your prospects into qualified opportunities. We had a prospect ask this past month to give her 10 reasons to work with Green Leads. It was an interesting request, but we took it on with a twist. We delivered not 10 reasons, but 15 thoughts to ponder.

Demand 100

Demand Cold Calling Sales Qualified Leads High Quality Lead 100

Smashmouth Marketing

MARCH 29, 2010

Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. Research 101 - Gone are the days of just dialing a list top to bottom. Toolbox - It used to be that inside reps had their own Hoovers account and looked up main numbers.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

MAY 1, 2009

At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Gerhard : Every sales executive wants to find out how to use social media to connect with more prospects. Mike : The 2.0 Sales 2.0,

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Gerhard : Every sales executive wants to find out how to use social media to connect with more prospects. Mike : The 2.0 Sales 2.0,

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

JUNE 20, 2009

There is a thread of blog articles on MarketingProf's , a page of MarketingProfs speaker's social media contact info on my blog, and the whole twitter feed of #mpb2b hash tag comments. It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic.

B2B 100

B2B Tagging Social Media Twitter 100

Smashmouth Marketing

JUNE 17, 2009

There is a thread of blog articles on MarketingProf's , a page of MarketingProfs speaker's social media contact info on my blog, and the whole twitter feed of #mpb2b hash tag comments. It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic.

B2B 100

B2B Tagging Demand B2B Sales 100

Smashmouth Marketing

JUNE 11, 2010

David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business. The New Rules of Marketing and PR, 2nd Edition - David Meerman Scott's book on completely changing the way marketing and PR is handled effectively today. This book is a Marketing 401 class in 320 pages.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100