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The Sales Development Playbook #PeopleMatter #MustRead

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To ride a current social media trend let me put it this way #PeopleMatter.". Trish Bertuzzi and I have known each other for quite some time now. We've been on stage together. We've been with clients together. Green Leads' b2b appointment setting team has even been a client of the Bridge Group. My opinion of Trish as a sales development expert is beyond what I could deliver in this article.

Five Content Marketing Mistakes to Avoid

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Companies are jumping in the raging river of social media and content marketing without a plan or measurable goals. Social and content marketing are not just hobbies or activities. Everyone is jumping into content marketing. The challenge is not only how to do it, but how to do it well. One of the best things a marketer can do is learn from the mistakes of others. For this post, we asked some of the participants in the upcoming Keys to Content Marketing Virtual Summit on August 14 th to share the mistakes they see on the market today. Tony Zambito ). So listen up! Justin Gray ).

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

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Research the prospect on LinkedIn, Google, Social Sites. Socially surround your market. Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " And they did. personally may have benefitted by 1 or 2 a day. Things to remember: Scrub the data. Intel.

13 Top Books for CMOs - Recommended by The CMO Club

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The New Influencers: A Marketer's Guide to the New Social Media. Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Business Stripped Bare: Adventures of a Global Entrepreneur. Clued In: How to Keep Customers Coming Back Again and Again. Crucial Conversations: Tools for Talking When Stakes are High. Leading Change. The End of Marketing as We Know It.

CMO 49

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Lead Generation Tips - Make your Social Media Presence Known

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What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

Social Media is no Punk - Know Your Rights!

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The video compares the rebellious, outspoken, revolutionary aspects of the Punk Rock movement to what we see today with Social Media -- the revolution not quite being politics, sex and drugs, but a revolution in how people communicate, share and propagate ideas. Communities and communications in Social Media are less about a Protest, and more about Sharing. Punk was Rebellion.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

The video compares the rebellious, outspoken, revolutionary aspects of the Punk Rock movement to what we see today with Social Media -- the revolution not quite being politics, sex and drugs, but a revolution in how people communicate, share and propagate ideas. Communities and communications in Social Media are less about a Protest, and more about Sharing. Punk was Rebellion.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

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Mike: You're presenting on the use of social media in communications. Amazon still sells plenty of books, and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). PR is being aggressive in its use of social media in their traditional reputation management services.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Mike: You're presenting on the use of social media in communications. And Amazon still sells plenty of books and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). PR is being aggressive in its use of social media in their traditional reputation management services.

B2B 2

Sales & Marketing Rap: G-Ice #sm20

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Awards Ceremony, of which Green Leads was a finalist in two categories--Sales & Marketing Alignment and Social Media. During the opening of the Sales & Marketing 2.0 Conference this week, Gerhard "G-Ice" Gschwandtner promised that he would perform a RAP to close the event Tuesday night. He did just that with comic Jeff Applebaum during the Sales & Marketing 2.0

Sales 2.0 Panelist Anneke Seley Talks about Social Media

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Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike: Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? This Thursday is the Sales 2.0 will be speaking. Anneke: You ARE stealing my thunder, Mike! In Sales 2.0,

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

Sales 2.0 Panelist Anneke Seley Talks about Social Media

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Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike : Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? This Thursday is the Sales 2.0 will be speaking. Anneke : You ARE stealing my thunder, Mike! In Sales 2.0,

10 Opinions - Business or Personal in Social Media?

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post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. Chris is a fellow in-your-face marketer who for years has been successfully packaging his own personal style and professional being: "business is social. It's obvious by the two feeds you see on the right. business is personal.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. Chris is a fellow in-your-face marketer who for years has been successfully packaging his own personal style and professional being: "business is social. It's obvious by the two feeds you see on the right. business is personal.

Does Green B2B Marketing React Like Social Media Marketing

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The question I raise, and I believe I've seen answered over the past few years, is "does the market react to green marketing in a social way, as a movement, in a way outside their traditional behaviors?". The topic comes up in business during normal conversation, it comes up in social settings. We have made some impact through the socialization of our messages. Green is in.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Does Green B2B Marketing React Like Social Media Marketing

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The topic comes up in business during normal conversation, it comes up in social settings. And talk about a social movement, Obama followers were acting as a social organism, not just a population sampling. We have made some impact through the socialization of our messages. Several readers and fans have asked before, what is with the "Green" in Green Leads ? Green is in.

Content Marketing: Accuracy, First Impressions and Demand Gen

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The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? As Michael Damphousse says, "Good content creates value. Value creates trust.

Jive Talkin for B2B Marketing & Sales Demand Gen Experts

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Today at Enterprise 2.0 in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. Roll all these feeds, files, emails, tweets, micro-blogs, discussions, and public buzz into a cockpit-like environment and you have Jive What Matters , an enterprise class portal into this sea of social information that keeps us operating in real time.

B2B Marketing and Sales Books: What's On Your Summer Reading List?

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David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business. Inbound Marketing : Get Found Using Google, Social Media, and Blogs - Written by the founders of HubSpot, Brian Halligan and Dharmesh Shah, Inbound Marketing delivers on its promise to get your organization found. The Catcher in the Rye. Moby Dick.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

5 Tips For @chrisbrogan's New Marketing Experience, aka: Inbound Marketing Summit

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That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones. Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. We appreciate their voice in our experiences. Thus, time spent with them is also time spent learning new marketing the way we see it.

@chrisbrogan's New Marketing Experience, aka Inbound Marketing Summit: 5 Tips

Smashmouth Marketing

That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones. Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. We appreciate their voice in our experiences. Thus, time spent with them is also time spent learning new marketing the way we see it.

B2B Demand Generation Boot Camp: Next Gen Inside Sales Training

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Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment. We have to have our reps deliver.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

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Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Most have social media presence, get piped in there as well.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Most have social media presence, get piped in there as well.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

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Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. But it does take a fare amount of care and feeding.

SEM 2

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. But it does take a fare amount of care and feeding.

B2B Marketing Predictions for 2010 - Reflections

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Are you adapting to new areas that need adapting, such as Social Media? I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. She asked a bunch of B2B marketing experts for their predictions for 2010. For the full text, you'll have to check back with Ambal, and I'll promote it as well.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

B2B Demand Gen Letter to Google: Real Time Search

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When someone goes to Google and types " appointment setting ," don't you want your organic results on the left and your real time social media posts on the right? I do. If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen. Personally, I'll love it.

Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog

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Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media? What metrics do you use to measure your social media success?

Sales 2.0 Conference - Interview with David Thompson of Genius.com

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Will Social Media dominate the discussions again? David: Social Media is taking the world by storm. The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? Conference panel I’m moderating, “Social Networking in a Sales 2.0 With he upcoming Sales 2.0

Inbound Marketing, The Uber List for Outbound Marketers

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Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Outbound marketers live off of lists. It's like candy to a kid.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.