Add click-to-dial software for your CRM, Jigsaw and NetProspex subscriptions, or social media tools for prospecting purposes, and you’re all set. Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. Building a performing team of appointment setters, as a business or a function of inside sales, requires best practices, tips and tricks -- and most of all -- discipline. ” That's the $64,000 question. Old school call center tactics work, but need adjustments. MORE >>

Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. With unlimited data licenses at four vendors, search tools that didn't exist just four years ago, autodialers, power dialers, Google alerts, social media and other techniques -- this business is a specialized trade now and the new skills need teaching. Over the past four months Green Leads has been starting new reps on the first Monday of each month. We have to have our reps deliver. MORE >>

in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. Roll all these feeds, files, emails, tweets, micro-blogs, discussions, and public buzz into a cockpit-like environment and you have Jive What Matters , an enterprise class portal into this sea of social information that keeps us operating in real time. Like" the feeds from the key account manager, feed in key words from the opportunity such as company name or project name, follow the status and feed updates from key decision makers in the social sphere. and Jive Genius. MORE >>

The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? As Michael Damphousse says, "Good content creates value. Value creates trust. And, yes, trust creates leads.". On the Internet, it's all about content, whether you have a product to sell, service to offer or leads to pursue. Can poor writing, misspellings and grammatical errors interfere? You betcha. MORE >>

Awards Ceremony, of which Green Leads was a finalist in two categories--Sales & Marketing Alignment and Social Media. During the opening of the Sales & Marketing 2.0 Conference this week, Gerhard "G-Ice" Gschwandtner promised that he would perform a RAP to close the event Tuesday night. He did just that with comic Jeff Applebaum during the Sales & Marketing 2.0 The ultimate reward for those diehards that lasted till the end of the day was watching G-Ice bringing down the house MORE >>