And you need to be Social Media savvy. In essence, from my chair located here in New Hampshire, I was going to do my best to reach a worldwide audience using Social Media tools. Jonathan also had prizes that could be won by using Social Media to promote the event. But if you can utilize your internet and Social Media connections and if you can target your specific audience convincing them that your book holds value, you might just get a proper shot at it. Things are changing as quickly in the publishing world as they are at your local phone store. She was interested. MORE >>

Talk about a perfect social marketing pitch by this guy. Rule #2: Be ready to follow up and follow through If you are going to use social networks for marketing, it can't be a half-baked effort. If you are going to foray into social media you need to be prepared to follow-up, follow-through and check your account religiously. If you don't have the resources to support a full-time online community director or some such other fancy new media title, there are plenty of social media freelancers who will lovingly foster your presence in online communities. His response? MORE >>

According to a write-up on the Social Media B2B site , prospective customers says the videos make them feel they already know Kinaxis by the time they meet company reps at trade shows. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. MORE >>

The 60’s with all its amazing fashion and brewing social revolution. I love Mad Men. An agency on the cusp of the mass marketing revolution and the dawn of television advertising. What is not to love! imagine myself a sassier version of Peggy Olsen. As a young college student dreaming of a life in marketing my view was primarily the B2C world I had been exposed to as a consumer and many of the classic ads now portrayed on Mad Men. Fast forward five decades for Peggy and 15 years for me and the 2010 marketing world is much different that the life either of us imagined for ourselves. MORE >>

Read on for the first in his multi-post series on how to succeed with social media marketing. My B2B marketing agency is often tasked with assessing the social media landscape for new clients and prospects. In some cases, the company is well on its way with a strategy and commitment to social media as an important part of its inbound marketing mix. If you’re a turtle, you’re running out of excuses not to engage in social media and ceding valuable ground to your competition. This is social media – it’s good to smile. Identify Yourself. MORE >>