Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Work Social Networks. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic. Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Be Unique. Guest Post.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Click-throughs, voucher returns, social shares, incoming enquiries or sign-ups are all effective ways to measure the ROI of a campaign. Torpedo provides bespoke B2B lead generation services integrated across digital, print, event and social channels. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Has your campaign been thoroughly planned?

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Read on for John's formula for success with social media. “So, how do we get started with social media?” Respondents also indicated that they avoid direct contact with vendors over social media. ” Following are three tips on how to impact purchasing decisions through social media. Use social media to amplify impact. Once you’ve created relevant, engaging content, use social media to amplify impact. Share content through your own social feeds, but ask colleagues to share through theirs as well.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Social Media Distribution – Social sharing buttons are a must for maximizing social visibility of your content and driving traffic. Content marketing isn’t easy.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

For more proactive traffic-generation, tease and link to stories from social sites like Twitter, Facebook and LinkedIn. 2. We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. According to research firm Gartner, a potential customer is 2.5

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6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Read on for the first in his multi-post series on how to succeed with social media marketing. My B2B marketing agency is often tasked with assessing the social media landscape for new clients and prospects. In some cases, the company is well on its way with a strategy and commitment to social media as an important part of its inbound marketing mix. Use the Search Function.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

Oh gods of marketing, social media, and E-mail forgive me. In both cases, Chris Ott, Director of Social Media and Technology at Referral Key, responded to their posts either in the comments or via E-mail. Her specialties include brand development, social media strategy, and content marketing. Confession. Last week I did something really embarrassing. should have dug deeper.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

Plus technology such as social media has opened up channels that better enable this interaction. 4. Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. Please outline those seven ways. Who should care about buyer modeling?

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

I had the great privilege last week, at the inaugural DemandCon event, to share the stage with Kristie Wells , Founder and President Social Media Club, Chris Kovac , Director of Social Influence Nicholson Kovac and Mike O’Neil , The LinkedIn Rockstar for a panel discussion on Social Media. Here is a copy of the presentation that I promised to all the attendees.

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3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

Traffic and social sharing have increased -- and this person is a key part of the team in 2013. Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog. Even if you are not publishing 365 posts per year, your blog probably takes a substantial amount of time.

Hog-tieing Social Media

Savvy B2B Marketing

Then there's Linkedin, Google+ , comments on my blog, email, and by the time I'm ready to start my writing day, the morning hours have wasted away to literally nothing. I end up squandering my best writing time (the morning) by spending it doing what I think I should be doing - all the Social Media stuff that's important to my success. Social Media is a pig. Guilty.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

What I didn’t understand as well was, for example, how the rise of social media and marketing automation affected a marketing manager’s day to day job. For my PR audience, I knew the rise of social media, the decline of the trade press and a tough economy put pressure on them to deliver more measurable results. Read on for inspiration! And boy, did I get an education.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

Be human. Your customers will thank you.

Savvy B2B Marketing

We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. If you engage in social media, don’t make it all about you or your product. Her specialties include brand development, social media strategy, and content marketing. ” of a brand.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

The development of multi-tiered messages and multi-touch strategies, such as those involving social media, direct mail, telemarketing, and events. We're pleased to present this guest post by Jody Canavan, president of Launch International. If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. Nurturing Sales.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Many B2B marketers have fallen behind at using social media, but I say it’s never too late to make it a viable part of your marketing mix. Social media marketing takes human engagement, which requires a time commitment.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

However, the survey found that many content marketers have doubts about whether content marketing actually delivers measurable ROI, especially newer tactics such as social media, blogs and online videos. Or the investments, particularly those in new tactics like social media, are currently too high compared to the realized benefits. Recommended measures include: More Connections.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

learned more and got much more valuable information talking with real buyers who I found via social media. We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.”

How Can We Perfect Social Media?

Savvy B2B Marketing

Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit). How can we perfect social media?" No perfect person, no perfect social network. How to perfect social media chernov View more presentations from Joe Chernov. And it was held in Miami.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies. You lay out three sequential steps for the social media process: monitor, engage, and manage. Plus, you can’t just jump into social media – at least not successfully.

Savvy Week in Review: April 27

Savvy B2B Marketing

Are You Worthy of Social Media? Do you know how to earn engagement on social media? Want proof of social media ROI. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Happy reading & see you next week! Don't overcomplicate things. Key words.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

Leverage Social Media Sharing. Search engines now evaluate social signals associated with content as a factor in determining relevance. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online. Optimize Key Page Elements. Meta descriptions.

Does your brand stand up?

Savvy B2B Marketing

Her specialties include brand development, social media strategy, and content marketing. You are not in control of your brand. You never were and you never will be. You may own your brand, but, its identity is defined by your audience: your prospects, peers, and customers. You can make suggestions, of course. You can make your own statement about what you stand for. They will get angry.

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4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. newspapers, and heaven forbid—books! Numbers get attention.

Savvy Week in Review - January 21

Savvy B2B Marketing

My Social Media Checklist by @ardath421 Ever struggle to figure out which shiny new social media tools you should use and networks you should join? Motivating Buyers: A Social Media Blind Spot - by @richbecker This post reviews the 10 buyer types in an attempt to help B2B marketeres identify their potential buyers and optimize messaging to reach them. Have any other favorites?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Savvy Week in Review: March 30

Savvy B2B Marketing

50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Radian6 distills its eBook of the same name into 5 categories and 50 steps to help you produce content your social community is likely to share. Is Social Media Strategy Required or Redundant? Do you have a social media strategy? Happy Friday! by @jchernov of @Eloqua. Relax.

Savvy Toolkit - Social Media Infographic

Savvy B2B Marketing

About a month ago I shared Base One's Social Media Landscape. They called out a number of blogs, organizations and platforms that are defining the impact of social media on business. Today I turn the spotlight on another Social Media Infographic by InsideView. I am a fan of infograhics. love to share them with collegues and discuss them over lunch.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

You've done your research, you've picked your poison(s) and you've hung out your social media shingle. But while examples and advice abound for B2C social media engagement (coupons and contests, anyone?), how do you get B2B customers engaged with your social media outlets? This is social networking - have some fun with it! FaceBook. Linked In. Twitter. Jamie.

Could Pinterest Work for B2B?

Savvy B2B Marketing

With the recent glut of blog posts and articles about this up-start social network (including my own, "The point everyone's missing about Pinterest" ), you're probably wondering if the world really needed another conversation about Pinterest. Her specialties include brand development, social media strategy, and content marketing. What do you think about Pinterest?

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Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. The increased adoption of social media among B2B companies indicates that companies are finding more value out of ramping up their social presence online.