Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Work Social Networks. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic. Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Be Unique. Guest Post.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Read on for John's formula for success with social media. “So, how do we get started with social media?” Respondents also indicated that they avoid direct contact with vendors over social media. ” Following are three tips on how to impact purchasing decisions through social media. Use social media to amplify impact. Once you’ve created relevant, engaging content, use social media to amplify impact. Share content through your own social feeds, but ask colleagues to share through theirs as well.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Click-throughs, voucher returns, social shares, incoming enquiries or sign-ups are all effective ways to measure the ROI of a campaign. Torpedo provides bespoke B2B lead generation services integrated across digital, print, event and social channels. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Has your campaign been thoroughly planned?

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Social Media Distribution – Social sharing buttons are a must for maximizing social visibility of your content and driving traffic. Content marketing isn’t easy.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

I had the great privilege last week, at the inaugural DemandCon event, to share the stage with Kristie Wells , Founder and President Social Media Club, Chris Kovac , Director of Social Influence Nicholson Kovac and Mike O’Neil , The LinkedIn Rockstar for a panel discussion on Social Media. Here is a copy of the presentation that I promised to all the attendees.

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Hog-tieing Social Media

Savvy B2B Marketing

Then there's Linkedin, Google+ , comments on my blog, email, and by the time I'm ready to start my writing day, the morning hours have wasted away to literally nothing. I end up squandering my best writing time (the morning) by spending it doing what I think I should be doing - all the Social Media stuff that's important to my success. Social Media is a pig. Guilty.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

Plus technology such as social media has opened up channels that better enable this interaction. 4. Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. Please outline those seven ways. Who should care about buyer modeling?

Be human. Your customers will thank you.

Savvy B2B Marketing

We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. If you engage in social media, don’t make it all about you or your product. Her specialties include brand development, social media strategy, and content marketing. ” of a brand.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Many B2B marketers have fallen behind at using social media, but I say it’s never too late to make it a viable part of your marketing mix. Social media marketing takes human engagement, which requires a time commitment.

How Can We Perfect Social Media?

Savvy B2B Marketing

Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit). How can we perfect social media?" No perfect person, no perfect social network. How to perfect social media chernov View more presentations from Joe Chernov. And it was held in Miami.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies. You lay out three sequential steps for the social media process: monitor, engage, and manage. Plus, you can’t just jump into social media – at least not successfully.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

However, the survey found that many content marketers have doubts about whether content marketing actually delivers measurable ROI, especially newer tactics such as social media, blogs and online videos. Or the investments, particularly those in new tactics like social media, are currently too high compared to the realized benefits. Recommended measures include: More Connections.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

learned more and got much more valuable information talking with real buyers who I found via social media. We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.”

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

For more proactive traffic-generation, tease and link to stories from social sites like Twitter, Facebook and LinkedIn. 2. We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. According to research firm Gartner, a potential customer is 2.5

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Savvy Week in Review: April 27

Savvy B2B Marketing

Are You Worthy of Social Media? Do you know how to earn engagement on social media? Want proof of social media ROI. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Happy reading & see you next week! Don't overcomplicate things. Key words.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

What I didn’t understand as well was, for example, how the rise of social media and marketing automation affected a marketing manager’s day to day job. For my PR audience, I knew the rise of social media, the decline of the trade press and a tough economy put pressure on them to deliver more measurable results. Read on for inspiration! And boy, did I get an education.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

Leverage Social Media Sharing. Search engines now evaluate social signals associated with content as a factor in determining relevance. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online. Optimize Key Page Elements. Meta descriptions.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. newspapers, and heaven forbid—books! Numbers get attention.

Savvy Week in Review: March 30

Savvy B2B Marketing

50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Radian6 distills its eBook of the same name into 5 categories and 50 steps to help you produce content your social community is likely to share. Is Social Media Strategy Required or Redundant? Do you have a social media strategy? Happy Friday! by @jchernov of @Eloqua. Relax.

Savvy Toolkit - Social Media Infographic

Savvy B2B Marketing

About a month ago I shared Base One's Social Media Landscape. They called out a number of blogs, organizations and platforms that are defining the impact of social media on business. Today I turn the spotlight on another Social Media Infographic by InsideView. I am a fan of infograhics. love to share them with collegues and discuss them over lunch.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

Oh gods of marketing, social media, and E-mail forgive me. In both cases, Chris Ott, Director of Social Media and Technology at Referral Key, responded to their posts either in the comments or via E-mail. Her specialties include brand development, social media strategy, and content marketing. Confession. Last week I did something really embarrassing. should have dug deeper.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

You've done your research, you've picked your poison(s) and you've hung out your social media shingle. But while examples and advice abound for B2C social media engagement (coupons and contests, anyone?), how do you get B2B customers engaged with your social media outlets? This is social networking - have some fun with it! FaceBook. Linked In. Twitter. Jamie.

Could Pinterest Work for B2B?

Savvy B2B Marketing

With the recent glut of blog posts and articles about this up-start social network (including my own, "The point everyone's missing about Pinterest" ), you're probably wondering if the world really needed another conversation about Pinterest. Her specialties include brand development, social media strategy, and content marketing. What do you think about Pinterest?

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Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. The increased adoption of social media among B2B companies indicates that companies are finding more value out of ramping up their social presence online.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

Use multiple social channels to interact with and expect sellers to be able to follow the conversation across channels. Proactively share their product and buying experiences with their social community. We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase. B2B Buyers are Consumers Too.

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Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

The development of multi-tiered messages and multi-touch strategies, such as those involving social media, direct mail, telemarketing, and events. We're pleased to present this guest post by Jody Canavan, president of Launch International. If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. Nurturing Sales.

Savvy Week in Review - June 1

Savvy B2B Marketing

Maybe using LESS social media is the path to online success by @skooloflife via @markwschaefer. If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. One thing you probably don't have is time to troll the web for tbe best posts out there. Happy weekend, everyone!

Savvy Week in Review: May 25

Savvy B2B Marketing

Five Step Process for Using the Social Web by @SpinSucks. Great breakdown that takes the crazy out of the social web. Like you, we're kicking into high gear getting ready for the upcoming holiday weekend (yay!). We hope you'll enjoy the the posts we found most inspiring and thought provoking this week. And have a great Memorial Day weekend! Forget those guys on TV. Very apt.

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

According to a write-up on the Social Media B2B site , prospective customers says the videos make them feel they already know Kinaxis by the time they meet company reps at trade shows. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Why to Use Online Video for B2B Marketing.

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

The idea of the marketing round is that all disciplines – meaning advertising, direct, search, social, PR, marketing, web, etc. Direct to the customer is usually things such as direct marketing, email marketing and (in some cases) social media. The groundswell is social media, brand ambassadors, and word-of-mouth. Social media. Social media. Chat with Gini.

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

Traffic and social sharing have increased -- and this person is a key part of the team in 2013. Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog. Even if you are not publishing 365 posts per year, your blog probably takes a substantial amount of time.

4 Smart Ways to Repurpose Content

Savvy B2B Marketing

on your social media outlets. While your kids may turn their noses up at hand-me-downs, and your sweet significant other gives the thumbs down to left-over pot roast, there is a magical place where reusing, recycling and repurposing is a good thing. You guessed it – it’s in the B2B marketing world. But you have to be careful. Caveats noted, let’s get down to it.

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Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

After conducting years of research and using social media throughout the organization, analyzing trends, and the calling up on talent throughout the organization, it decided it was because globalization was putting constant pressure on efficiency, forcing companies into permanent cost-cutting mode, IBM came up with “Smarter Planet” to encapsulate those trends. Why is this ?

Savvy Wrap Up: July 29

Savvy B2B Marketing

Value Proposition: How to Use Social Media to Help Discover Why Customers Buy From You via @MktgExperiments. Interesting insights from a father's perspective about what's right and what's wrong with leveraging personalities in social ad campaigns. Social Media Feedback as Customer Prophecy by @markwschaefer. Read on for some posts sure to recharge your batteries!

Savvy Week in Review - June 17

Savvy B2B Marketing

Five Reasons the Intern Shouldn't Run Social Media by @hanelly via @spinsucks. School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week. And if you're a Dad in the US, enjoy your Father's Day weekend! The Problem with Content Marketing [infographic] by @juntajoe.

The 7 Cs of Twitter Success

Savvy B2B Marketing

Not sure how to get started with Twitter, what to focus on, how to find the time to keep up with tweeting, or how to effectively tap into this social media tool? Follow these seven principles to get started on the right path. 1. Create a Strategy – Before jumping on the bandwagon, define what it is you’re hoping to achieve by being on Twitter.

Week in Review - Feb 10th

Savvy B2B Marketing

Today's marketing execs need to understand multiple buying scenarios and how they will shape the organization’s marketing, sales, product, content, and social strategies. Will Content Marketing Destroy Social Media? How George Lucas Would Write a Blog Post by @pushing social. Next week is Valentine's Day. While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. Be good to your loved ones - and yourself!