Sales Prospecting Perspectives

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How to Use Social Selling for Pre-Call Research in B2B Inside Sales

Sales Prospecting Perspectives

What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. To me, social selling for B2B inside sales is using your resources to your advantage. In fact, it’s something you’ve probably done in the past without realizing it.

3 Social Selling Templates for LinkedIn and Twitter Messaging

Sales Prospecting Perspectives

With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Remember, social selling is less selling and more social.Think of yourself as a marketer as well as a salesperson. What other inside sales messaging tips would you add for social selling? The result?

Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]

Sales Prospecting Perspectives

What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future. Follow him on Twitter

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The Modern Marketing Challenge: Juggling Social Media Control vs Autonomy

Sales Prospecting Perspectives

If there is anything that the NYPD and US Airways social media disasters have taught us in the world of sales (and business for that matter), it’s that you’ve got to do a far better job of organizing messaging than ever before. As organizations start to experiment and dabble in social selling, the challenge is control vs. autonomy. The Fine Line. The Liability Factor. The Bottom Line.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

5 B2B Sales Thought Leaders Share 2014 Trends and 2015 Predictions

Sales Prospecting Perspectives

There has to be a cadence of touches from a variety of channels to these targets including calls, emails, events, social, direct mail, etc to be successful. It’s January 6. Do you know what that means? It’s the second day of the first full week of 2015. Today, we invite you to read their insights so you can better prepare for your year in sales. Matt Bertuzzi. Good selling in 2015!

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3 Steps to Stellar List Building

Sales Prospecting Perspectives

Collecting the names, titles, emails, phone numbers, and social data creates that holistic record. That means duplicates, incorrect titles and phone numbers, and even missing information, such as lack of emails or social data. The best list is the one nobody else has. Good B2B list building affects all aspects of business, including the funnel and pipeline. Understand Your Audience.

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Integrating Social Media Listening Into The Sales Process

Sales Prospecting Perspectives

That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online. Steps to Social Listening in the Sales Process. Shares, likes, and follows are social media currency , and it does not go unnoticed. Bonus tip?

5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions

Sales Prospecting Perspectives

This is the process which enables a marketing team to leverage their employees to share information and content through their social networks. By empowering their employees to become more active on social media by sharing relevant information and insights, the employees can start laying the foundation to become the thought leaders of the future. Jay Gaines. Amanda Maksymiw.

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Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

4 Steps to Content Curation for Inside Sales Reps

Sales Prospecting Perspectives

As social sellers, it is imperative that we constantly share valuable information and insights with our networks. You can also use social publishing tools like Hootsuite to help you schedule and disseminate your content throughout the week in multiple networks. Sales Prospecting Perspectives is pleased to bring you a guest post from Dave Howe , Principal at Sales for Life.

3 Important Sales Trends & Predictions for 2015

Sales Prospecting Perspectives

In terms of the social activity of sales reps, it’s worth noting that being good and thoughtful curators of content allows individual reps to help advance their organization’s content marketing goals. Here are three trends I see in the sales world, paired with predictions on where those trends will take us. welcome any feedback in the comments, or via Twitter at @davemacboston.

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5 Sales Prospecting Strategies for Overcoming Call Reluctance

Sales Prospecting Perspectives

ping on a social channel? Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. It starts with a hesitation. It becomes an objection. It festers into a doubt. And it costs your company leads. What I’m talking about is sales call reluctance. It doesn’t come from the prospects; it comes from the sales reps themselves.

The Big List of Inside Sales Messaging Statistics

Sales Prospecting Perspectives

Are you constantly training them on new social selling techniques? On top of that, social media messaging is a whole new arena sales professionals must tap into. Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Reps who use social selling are 50% more likely to meet or exceed their sales quota. Want that toolkit?

What Did I Learn About Social Selling to Prepare for 2014?

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. Whether my understanding of Social Selling’s capabilities has hit Dali Lama levels, or the buyer has changed that much… Social is now a force! Whether or not you’ve embraced Social for sales, the world interacted at a staggering pace online in 2013.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

4 Ways to Use Data to Determine the Best Time to Cold Call

Sales Prospecting Perspectives

However, if that same person is posting on social media about house hunting, searching for houses, and sending off other signals that they are involved in the house hunting discussion, that information, paired with the fact that they got a raise, is a very strong signal that this person is in the market for a house. They can sort their lists, segment criteria but what’s most important?

Obscurity: The Biggest Challenge in Sales

Sales Prospecting Perspectives

They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. This doesn’t mean that you don’t have to pick up the phone to prospect, it just means that social is going to be another tool you’ll need in your sales tool belt. Obscurity is your biggest problem. Ideas are Powerful. Everything begins with an idea.

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5 Sales Messaging Mistakes That Will Haunt & Doom Your Sales Process

Sales Prospecting Perspectives

Messaging Personalized Messaging Social Selling Email Prospecting Sales Prospecting voicemail Prospecting B2B Inside Sales Sales Prospecting Tips With Halloween just around the corner, you must be prepared to be scared. However, you know what consistently scares me, year round?

B2B Social Selling: Sales Megaphones or Conversation Drivers?

Sales Prospecting Perspectives

Over the past year, social selling has become one of the hottest topics. When combined with outbound prospecting, social selling can be a powerful selling method. However, don''t be fooled by the phrase "social selling." It is not a vehicle to get your sales pitch out into the world; that would completely shut you down. Also, try not to take long social vacations.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Top 4 Professional Skills Mastered When Working in B2B Inside Sales

Sales Prospecting Perspectives

With autonomy, they have the freedom to make choices within the inside sales role about different approaches to these responsibilities, such as specific messaging, social selling, and more. Beginning a career in B2B inside sales is a great way to build job experience and fine-tune your professional skills. We give our reps the tools and support they need to succeed.

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The Fine Line Between Cold Calling and Warm Calling

Sales Prospecting Perspectives

They should learn as much as they can about the prospective company by browsing the company’s website and social profiles and learning about their industry. Inside sales representatives and business development representatives spend a majority of their time prospecting companies to find and create potential sales opportunities. What is the true definition of a cold call? Sound familiar?

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

Rapportive is a Gmail plugin that gives a quick overview of your email recipients and prospects - including their picture, email, location, job title, and social networks, as well as any previous email interactions you’ve had with them. Rapportive also shows the recipient’s most recent activity on social network sites, which could help you add value to a conversation they already started.

Timeliness Matters: 3 Ways to Stay Ahead in Sales

Sales Prospecting Perspectives

She is responsible for setting and managing Lattice''s content marketing and social media strategies including creating, producing, and publishing engaging content Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. Back in 2011, the Harvard Business Review educated us on exactly what timely manner meant.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

Sales Prospecting Perspectives' Top 10 Blog Posts in 2014

Sales Prospecting Perspectives

Writing better emails has been at the forefront of sales professionals’ minds this year, especially combined with voicemail and social selling. We shared the section we thought would be most interesting to sales managers - reporting metrics - and were met with a smattering of responses on social media and inbound links from other websites. Happy December 31, everyone! What are yours?

The A to Z of Inside Sales Training [Infographic]

Sales Prospecting Perspectives

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. With inside sales training tactics advancing every day, it’s important for managers to stay up to date on the latest training news. Happy training!

Ashton “Chris” Kutcher and His Advice for Inside Sales Reps

Sales Prospecting Perspectives

Social selling tactics should be second nature to any inside sales rep today. Look, I’m the first to admit that I haven’t embraced social selling; I’m still trying to figure out its application to my team’s target audience of small-medium businesses in the care industry. Wow – I can’t believe I just typed those title words. Kelso” from That ''70s Show , you know? Mr. Demi Moore?

How to Launch Fresh, Fun and Fantastic Sales Training for Millennials

Sales Prospecting Perspectives

The study advised introducing more variety when teaching Millennials, incorporating videos, social media, television, and other sources that allow Millennials to spread their attention around. Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. The challenge of ramping them up and transferring knowledge is big.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

8 Opportunities for Quality Conversations in Inside Sales

Sales Prospecting Perspectives

Don’t forget social selling on LinkedIn. Sales Prospecting Perspectives is pleased to bring you a post from Michaela Cheevers , Business Development Representative at AG Salesworks. As a business development representative, it is important to make every contact attempt count in order to provide your client with the best information possible. Leave effective prospecting voicemails.

Your Social Selling Strategy: Go The Extra Mile

Sales Prospecting Perspectives

came away thinking about two things: the inside sales role is truly evolving and many organizations realize they should have a social selling strategy, but most don’t realize how to do it or what to do with it. I had the pleasure of listening to multiple social selling strategies and was impressed with how some of our nation’s larger companies were piloting new social selling programs. When it comes to social selling, it shouldn’t be thought as being different than any other “live” or face-to-face selling scenario; it’s still about building a relationship.

4 Quick Tips to Set Your Business Development Reps Up for Success

Sales Prospecting Perspectives

This doesn''t mean network in the traditional sense; it means network in the social sense. Get your BDRs/Sales team involved in social conversations. Sales Prospecting Perspectives is pleased to bring you a guest post from Katie Kelly, Associate Inbound Marketing Specialist at HubSpot. Traditionally, we think of BDRs as energetic, hungry, cold-calling machines. Instead, we were told.

Sales Prospecting In The New Year With A Data Scientist

Sales Prospecting Perspectives

She is responsible for setting and managing Lattice''s content marketing and social media strategies including creating, producing, and publishing engaging content Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. And sadly, less than two-thirds are making quota. The End of Random Smiling and Dialing.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

How to Balance 3 Teleprospecting Techniques To Manage Your Lists

Sales Prospecting Perspectives

Social selling is time-consuming, and it cuts out the ability to speak to prospects for a lengthy amount of time about their pains and needs, but it could lead to stronger opportunities. You may find that your team has more activity from the smile and dial method, but without some social intelligence behind these calls, those leads could be dead ends. Mass email marketing.

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A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14

Sales Prospecting Perspectives

Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? It was an overwhelming experience, for sure.

3 Inside Sales Management Tips For Maximizing Teleprospecting Lists

Sales Prospecting Perspectives

Social media outlets like LinkedIn are most likely to reflect those changes as they are managed by the individual themselves. Oh lists…lists are great! Lists keep teleprospectors and inside sales reps busy and within those lists hold the potential for qualified opportunities and sales pipeline. Getting a fresh new list can feel like Christmas to a teleprospector.

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Supercharge Your Sales and Marketing Vocabulary

Sales Prospecting Perspectives

Whether you want your prospect to sign up for a free trial of your product, subscribe to a monthly newsletter or follow your social media accounts, it boils down to the weight of your words. Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. But have you identified these words? What''s in it for me?" You (Not I).

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.