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B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

define that as: phone + e-mail + social + SEO/SEM + online content. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. So I sat down with Michael and asked him what’s new in telemarketing. Cold callers call to pitch. Well put.

B2B lead qualification and scoring

Sales Lead Insights

Social media engagement (commenting on blog posts, joining social network discussions, retweeting). The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. This is one reason that, on average, only 25% of new leads are sales ready. Demographics (contact’s title, job function).

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

And it’s also due to the volatile and increasingly complex business environment in which digital media, and especially social networks, have caused a sea change in buying behavior. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Jon, you mentioned the "Revenue Cycle."

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B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

Beyond increasing efficiency, we’re enabling companies to engage a buyer on her own terms and at her own pace - via social channels, scoring, segmentation, routing and automated campaign management. Among the many new features are progressive profiling capabilities, multiple lead scoring models, social enhancements and snooze. Can you tell us about those? That is a clever feature.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. Highlight and nurture your most active and most socially networked subscribers. Email and social marketing are natural allies. Include links to your LinkedIn profile and other social network sites, and encourage subscribers to "Share this" by providing auto-status update links at each article or call to action. Witness your own Junk folder.

Looking for a roadmap to more revenue? Read this book!

Sales Lead Insights

For example, many business executives I speak with are interested in social media as a market research tool. believe, and Kristin concurs in the book, that social media can be an effective research tool for low cost consumer products and services. The book gives you a step-by-step guide to making more money by selling people what they need… instead of what you want to sell.

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B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

That’s one reason why savvy small-business marketers have flocked to SEO, social media, blogs, etc. You mentioned that more companies are asking you about social media marketing. What is your perspective on social media, Dianna? Social media is definately something B2B marketers need to pay attention to. Younger people are moving up the ranks – and they are social media savvy.&#. Tags: B2B marketing Online marketing Social Media My guest today is Dianna Huff of DH Communications. Second, strategy doesn’t match the objective.

The B2B Lead Generation Benchmark Study Report: Useful data and advice

Sales Lead Insights

Are you wondering what results your B2B lead generation peers are getting from telemarketing, email, their websites, online marketing, social media and other tactics? Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? Are you looking for advice you can use to make your B2B lead generation programs as productive as they can be? Get the 2009 B2B Lead Generation Benchmark Study Report. It provides metrics and best practices for business-to-business lead generation. Yes, I’m one of them!).

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value. Let’s start.

Be my guest at B2B Marketing University in Dallas on June 23, 2010

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University. When: June 23, 2010. Where: Westin Galleria. 13340 Dallas Parkway, Dallas, TX 75240. Register here. Why bother attending?

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Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. When: May 18, 2010. Where: W Hotel, 100 Stuart Street, Boston, MA 02116. Click here for the agenda and to register.

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B2B Marketing University: See you in Palo Alto on April 7th…

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? Are you a B2B marketer that is responsible for lead generation? If so, you won’t want to miss this complimentary, half-day B2B marketing seminar on April 7, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA. No product pitches. Just learning. Yet change is everywhere.

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Is social media effective for B2B lead generation?

Sales Lead Insights

What’s all this have to do with social media? have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m sad to say I’m not seeing anything beyond anecdotal results, either from my own extensive social marketing efforts, or from those of my clients. So I’ve also been searching for evidence of leads and sales from social marketing everywhere I can. Is social media effective for B2B lead generation? Not bad!

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Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? Join us for a complimentary afternoon seminar and take your business-to-business marketing and lead generation to the next level. As one of the presenters, I can promise you that you and your fellow attendees will get expert insights into the latest strategies and innovation you can deploy today to get better results and a higher ROI from your marketing. Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop. No product pitches. Just learning.

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B2B Marketing University 2010 Kicks Off March 3rd in Washington DC

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC. This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. Join us and take your marketing and lead generation to the next level. Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop.

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The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!

Sales Lead Insights

These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school&# marketing snafus involving trade shows, print ads, etc. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book. My good friend, fellow blogger and B2B marcom consultant Dianna Huff and I are putting together an e-book on the top 10 silly B2B marketing mistakes — and we want you to be part of it! So what are you waiting for?

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B2B Lead Generation by Phone: An Interview with Michael Brown

Sales Lead Insights

Given all the “e-“ and social media, does the phone still have a role in B2B lead generation, lead nurturing or lead qualification? Mac, thank you for inviting me. I’ll close with some good news … despite all the online marketing and social media and e-hype, people have not thrown away their phones! This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Michael A. Brown. What should we call it instead?

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

Business Software Marketers: Finally a Conference Designed Just For You!

Sales Lead Insights

Tags: B2B marketing Online marketing Sales lead generation Social Media

Web Inquiry Management: Interview with Mike Wallen

Sales Lead Insights

Someone who completes a form may have gotten to the site as a result of a marketing campaign, online searches, social media activities or a word-of-mouth referral. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest is Mike Wallen , CEO of The Lead Dogs , a B2B lead development company that provides sales lead generation, telemarketing and telesales services. At The Lead Dogs, we define a web inquiry as a completed form on a website or landing page. They can.

B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment

Sales Lead Insights

Finding and building your social communities. Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. 23-24 in San Francisco. 5-6 in Boston. Join America’s top B2B marketers to learn, apply and share the latest advancements in marketing while honing your traditional B2B marketing skills in parallel. With over 26 speakers, 16 real life case studies and countless, practical marketing ideas, you’ll be certain to take home multiple strategies and tactics you can apply tomorrow. More details here.

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Is it Time to Ditch the Term “Social”?

Synecore

Is social media social? Social

Content Strategy for Marketing

SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. curation in detail • Architect content for SEO, CMS, marketing automation, mobile, and social • Recruiting content positions • Establish process / workflow, guides, and tools. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content. Strategy for.

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. Social Media Examiner ).

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

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Social selling, social business, social employees and other hype

grow - Practical Marketing Solutions

Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. And for most companies, becoming a “social enterprise” will take a significant cultural change. The social enterprise.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Inside the Mysterious World of Dark Social

Act-On

Content sharing via social media is really important, right? But have you heard of “dark social?”. We can, and do, track how and when people access our content from links we send them in email or make available in social media, and so forth. It’s called dark social. What, exactly, is “dark social”? That’s one incarnation of dark social. Wha?”. Yikes.

How Smart People Do Social Selling

Act-On

Social selling has been rising in popularity for awhile. It’s not a magic bullet (don’t nix cold calling yet), but social selling does work. According to research from the Aberdeen Group: 6% of the salespeople using social selling as part of their sales process outperformed their sales peers. 46% of social sellers hit their quotas, compared to 38% of other reps who don’t.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

23 Outstanding Social PR Guides

Webbiquity

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. What are the best practices for social PR? Social PR Strategies and Tactics.

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Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

Social selling and the social enterprise: From fantasy to reality

grow - Practical Marketing Solutions

Many organizations are experiencing frustration with the concept of the “social enterprise.” By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, and the call center. have a leader in Michael Dell who understands social media and this change is aligned with the company agenda.

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