Social media engagement (commenting on blog posts, joining social network discussions, retweeting). The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales. This is one reason that, on average, only 25% of new leads are sales ready. Demographics (contact’s title, job function). MORE >>

That’s one reason why savvy small-business marketers have flocked to SEO, social media, blogs, etc. You mentioned that more companies are asking you about social media marketing. What is your perspective on social media, Dianna? Social media is definately something B2B marketers need to pay attention to. Younger people are moving up the ranks – and they are social media savvy.&#. Tags: B2B marketing Online marketing Social Media My guest today is Dianna Huff of DH Communications. Mac, that’s a good question. MORE >>

And it’s also due to the volatile and increasingly complex business environment in which digital media, and especially social networks, have caused a sea change in buying behavior. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. MORE >>

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. When: May 18, 2010. Where: W Hotel, 100 Stuart Street, Boston, MA 02116. Click here for the agenda and to register. This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. Why bother attending? Yet change is everywhere. MORE >>

Someone who completes a form may have gotten to the site as a result of a marketing campaign, online searches, social media activities or a word-of-mouth referral. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest is Mike Wallen , CEO of The Lead Dogs , a B2B lead development company that provides sales lead generation, telemarketing and telesales services. At The Lead Dogs, we define a web inquiry as a completed form on a website or landing page. They can. MORE >>