Social Bookmarking Sites such StumbleUpon and Digg. Social Media sites – LinkedIn, Facebook, Twitter. He describes the new world as an “ecosystem” where the media, search engines, blogs and social networks feed one another. Once upon a time a press release was designed solely to get media attention. The goal was a (favorable) mention in print or on the air. The media were the messengers. Things have changed. You are now the messenger. With online press releases you can certainly reach the media. You may not be able to afford a PR firm. Why Publicity Matters. Award. MORE >>

Forget the political and social commentary. What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Better yet, let’s circle back and do a deep dive so we can empower a paradigm shift with a value added, team building, best of breed, Six Sigma, perfect storm that could go viral.  ……. Net-net:  It’s a win-win. Got it? . This monologue is not real. It is a humorous radio ad created by TDH Advertising for The Private Bank. To hear the ad, click here. The ad is a spoof. No, you’re a person. MORE >>

Social media probably won’t work. Social Media. The Schmoozer – Very social. Hangs out online, emailing and connecting via social media. Generates visibility through writing, social media, and public speaking. Social Media. Fred the consultant has been Tweeting, Friending, Linking in, and blogging. He’s also trying to set up a webinar and podcast series. In the past week, he’s had five one-on-one networking meetings and attended six local events. And now he wants to give workshops. Fred is dizzy from all this activity. He needs to find his comfort zone. MORE >>

Inquiries from internet/social media. Little Johnny : “Mommy, where do referrals come from?’. Mom: “Well, Johnny they grow on trees. It’s a special kind of tree. It’s called a referral tree.”. Little Johnny:  “Mommy, how do you get the referrals off the tree?’. Mom: “Well, duh, junior….Obviously, Obviously, you shake the damn thing!”. Mom is right. Referrals do grow on trees. You just have to shake the tree. In my recent business development survey , some 84% of respondents said their best source of business was someone they already knew. Here is a summary of the results. Get over it! MORE >>

It also includes social media: endorsing them on LinkedIn and tweeting about their articles or speeches Back in the 1980’s “ A-Team ” Members Hannibal, Howlin’ Mad, B.A. Bad Attitude” Baracus, and Faceman, shot, bombed, stabbed, slugged, hacked, connived, cavorted, and charmed their way across the TV screen. They were heroes for hire, looking out for their teammates and their clients. You need an A-Team to look out for you, too. Your A-Team members are your best referral sources. Take good care of them. And don’t worry. You won’t have to dress like Mr. T. They get my newsletter. R.A.M.P MORE >>