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Does Your Content Have Superpowers?

PWB Marketing Blog

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. Social is a unique channel because of its allowance for real-time dialogue. Sean-.

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Social Media Tweetable Facts

PWB Marketing Blog

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange. Twitter devours 12x more.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get. Top B2B Social Media Statistics. Think again.

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. Not having time or resources is no excuse for not participating in the social sphere. B2B Social Media Media

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

LinkedIn Changes for Your Company Page

PWB Marketing Blog

Do you need help managing your social media profile? I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Ultimately though, I think it is more likely to be about the almighty dollar. Running out of time to post updates? LinkedIn

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. The size of social media images changes from time to time, so having the most current data available is paramount. Having trouble managing your social media? Perhaps a social media audit is necessary.

Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). The lack of competency in three areas is preventing companies from truly getting the most from their social media programs.

Is Your Business Ready for a Google+ Page?

PWB Marketing Blog

After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. B2B Marketing B2B Social Media MediaWhen Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing. They look really great.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. Bonus points if the blog has “social” in the title. B2B Social Media Facebook Media TwitterThere’s a low barrier to entry. You have a blog.

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. Not Having a Social Strategy: If you don’t know where you’re headed, you’ll neverget there. It’s good to be friendly on the social web. What to do about it:  Develop a social media strategy that aligns with buyer personas and their buying process.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Eleven Different Ways to Integrate B2B Social Media. Every e-newsletter and email should have a call to action for the social web. Almost 80% of Internet users read blogs (Source: Social Media Examiner).

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. The study found that  social media activity is correlated with higher Google rankings. Social media activity influences Google rankings.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode.

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Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterAnd has the added benefit of instant conversation.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterAnd has the added benefit of instant conversation.

Recent Research Reveals Best Time to Post on Social Media

PWB Marketing Blog

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

Social media is, after all, about sharing and being social. B2B Internet Marketing B2B Social Media Facebook Media TwitterMore and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. Know the norms on Twitter.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Finding B2B Marketing Success Integrating Social Media and Search ” by Business.com.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated. Top of the Funnel: Educate and Inform.

Social Media Size Guide 2016

PWB Marketing Blog

To help our social media clients, we created this handy infographic. If you need help with social media management or social media listening, PWB is here to help. social media social media imagesPrint it out and hang it up somewhere handy. Contact us at 734-995-5000 or at dialogue@pwb.com.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. If Google+ continues to gain followers and has a successful launch of its business profiles, it’s possible that Google+ will become a viable social network. B2B Marketing Social Media Facebook Twitter VideoWill all the hype live up to expectation?

Image Sizes for Social Media Branding [Infographic]

PWB Marketing Blog

“Upgrades” or changes often mean the creative needs to be edited when branding a social media site like YouTube. What I discovered though is that as part of the process, you are “encouraged” to edit your Google+ page.For my personal reference, that is why I had one of our art directors create a new Social Media branding Infographic. Again. One word of caution.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Social media is all about being social, right? Some photos are best left out social media profiles, and some photos should never be used as an avatar. Unless of course you are a senior in high school and/or a kid  are “especially young”, in which case I wonder if LinkedIn the best social network for you? B2B Social Media Branding Blogging Facebook Media PWB

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Social media is all about being social, right? Some photos are best left out social media profiles, and some photos should never be used as an avatar. Unless of course you are a senior in high school and/or a kid  are “especially young”, in which case I wonder if LinkedIn the best social network for you? B2B Social Media Branding Blogging Facebook Media PWB

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Like Looking at Montana through a Keyhole

PWB Marketing Blog

One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site? Does everything work? Is it readable? And more.

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Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

No I wasn’t supposed to be working, but really as a social media person, it’s a challenge to ignore the phone ringing, text messages or when I see something on Facebook. B2B Marketing B2B Social Media Facebook MediaHow many Facebook Pages do you manage? Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change?

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. You can use a tool like Ning to create a custom social network. B2B Internet Marketing B2B Social Media Content Marketing Media Trade Shows VideoOne of the biggest challenges B2B marketers have is coming up with new content.

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Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

While I was checking out, I noticed this flier: Being into social media, I thought it was an interesting idea. Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. That is why I decided to hop over to Running Fit today at lunch. know I abhor them.

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Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

We have calls-to-action to subscribe to our blog, download our whitepapers, and sign up for our e-newsletter. 5.     Integrate Social Media. Integration means more than putting your social media logos on every page. B2B Internet Marketing Web Design B2B Social Media Facebook Google Analytics Media SEO TwitterDon’t make a mess out of it. Take a deep breath and relax.