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Paid advertising on Facebook: the boost your content needs?

PWB Marketing Blog

Social media marketing is only as good as the content behind it. Analytics Marketing social mediaIs Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. But before we start bemoaning our budgets, let’s consider why this shift isn’t really a bad thing.

Social Media Tweetable Facts

PWB Marketing Blog

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange. Twitter devours 12x more.

Does Your Content Have Superpowers?

PWB Marketing Blog

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. Social is a unique channel because of its allowance for real-time dialogue. Sean-.

Content Calendar for Content Marketing

PWB Marketing Blog

I have been working with one of our clients for a few years on their search and social media campaigns. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. Metrics for content marketing, are key to understanding campaign performance! In general, the dashboard includes the whole 9-yards.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. Bonus points if the blog has “social” in the title. B2B Social Media Facebook Media TwitterThere’s a low barrier to entry. You have a blog.

Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). The lack of competency in three areas is preventing companies from truly getting the most from their social media programs.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Eleven Different Ways to Integrate B2B Social Media. Every e-newsletter and email should have a call to action for the social web. Almost 80% of Internet users read blogs (Source: Social Media Examiner).

Recent Research Reveals Best Time to Post on Social Media

PWB Marketing Blog

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

LinkedIn Changes for Your Company Page

PWB Marketing Blog

Do you need help managing your social media profile? I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Ultimately though, I think it is more likely to be about the almighty dollar. Running out of time to post updates? LinkedIn

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

Social media is, after all, about sharing and being social. B2B Internet Marketing B2B Social Media Facebook Media TwitterMore and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. Know the norms on Twitter.

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. Not Having a Social Strategy: If you don’t know where you’re headed, you’ll neverget there. It’s good to be friendly on the social web. What to do about it:  Develop a social media strategy that aligns with buyer personas and their buying process.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode.

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What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. If Google+ continues to gain followers and has a successful launch of its business profiles, it’s possible that Google+ will become a viable social network. B2B Marketing Social Media Facebook Twitter VideoWill all the hype live up to expectation?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Is Your Business Ready for a Google+ Page?

PWB Marketing Blog

After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. B2B Marketing B2B Social Media MediaWhen Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing. They look really great.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated. Top of the Funnel: Educate and Inform.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Finding B2B Marketing Success Integrating Social Media and Search ” by Business.com.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

No I wasn’t supposed to be working, but really as a social media person, it’s a challenge to ignore the phone ringing, text messages or when I see something on Facebook. B2B Marketing B2B Social Media Facebook MediaHow many Facebook Pages do you manage? Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change?

Like Looking at Montana through a Keyhole

PWB Marketing Blog

One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site? Does everything work? Is it readable? And more.

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. You can use a tool like Ning to create a custom social network. B2B Internet Marketing B2B Social Media Content Marketing Media Trade Shows VideoOne of the biggest challenges B2B marketers have is coming up with new content.

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Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Our six favorite free tools (and two paid) for measuring social media are: Social Mention  (free) – real time search engine that monitors over 100 social media properties.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Social Media is a Commitment, Not a Campaign. B2B Internet Marketing B2B Social Media Facebook Industrial MediaAre you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Be human.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

We have calls-to-action to subscribe to our blog, download our whitepapers, and sign up for our e-newsletter. 5.     Integrate Social Media. Integration means more than putting your social media logos on every page. B2B Internet Marketing Web Design B2B Social Media Facebook Google Analytics Media SEO TwitterDon’t make a mess out of it. Take a deep breath and relax.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterAnd has the added benefit of instant conversation.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterAnd has the added benefit of instant conversation.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. We submitted our blog to Social Media Today which has 44,191 Facebook fans and 70,500 Twitter followers. B2B Internet Marketing Business Blogging B2B Marketing B2B Social Media Blogging Facebook Integrated Marketing Media TwitterGood content isn’t enough for a blog.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. The study found that  social media activity is correlated with higher Google rankings. Social media activity influences Google rankings.

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LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Social media is all about being social, right? Some photos are best left out social media profiles, and some photos should never be used as an avatar. Unless of course you are a senior in high school and/or a kid  are “especially young”, in which case I wonder if LinkedIn the best social network for you? B2B Social Media Branding Blogging Facebook Media PWB

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Social media is all about being social, right? Some photos are best left out social media profiles, and some photos should never be used as an avatar. Unless of course you are a senior in high school and/or a kid  are “especially young”, in which case I wonder if LinkedIn the best social network for you? B2B Social Media Branding Blogging Facebook Media PWB

Trending and Analytics: Watch for Patterns

PWB Marketing Blog

Of course not everyone went on break and certainly this wouldn’t always affect website traffic, however it’s an important message to remember – Always be aware of what’s trending in search and social media and how it relates to your website. This past week I have been busy prepping monthly analytic reports for clients. This continued for several months. Tammy.

Know Your Audience

PWB Marketing Blog

In this era of social media, one has to consider issues like this with an even more watchful eye. After this billboard went live, social media completely lit up with negative comments and outrage. A competitor of one of our clients recently ran this billboard in a nearby market. Yes, it’s funny (to some). Yes, it probably gets your attention. The secondary issue is brand consistency.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

No I wasn’t supposed to be working, but really as a social media person, it’s a challenge to ignore the phone ringing, text messages or when I see something on Facebook. B2B Marketing B2B Social Media Facebook MediaHow many Facebook Pages do you manage? Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change?

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Don’t “do” social media because everyone’s talking about it. Social. adults have at least one or more social networking profiles. The popularity of social networking is expected to increase. Do you think the rise of social networking will continue? B2B Internet Marketing Integrated Marketing Facebook Media Mobile Marketing PWB QR Code SEO Social Media Video

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Engage on the site as you would any other social network and encourage ratings. B2B Internet Marketing B2B Social Media SEO Google Analytics Industrial Powerpoint VideoHave you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. If your business puts video online, make sure it’s optimized for search engines.

Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

While I was checking out, I noticed this flier: Being into social media, I thought it was an interesting idea. Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. That is why I decided to hop over to Running Fit today at lunch. know I abhor them.

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

Should professional and personal identities be kept separate on social media sites? If I were speaking directly to that individual, I would likely suggest a separate social identity for their personal life, one that would be less visible to potential clients. Additionally, messages should be unique among the social networks we participate in. Any tips to add?

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. The size of social media images changes from time to time, so having the most current data available is paramount. Having trouble managing your social media? Perhaps a social media audit is necessary.

Keep Your Eye on the Ball

PWB Marketing Blog

Solid way to tie social media to your trade show strategy – nice work, Rio Rebranding is ticklish business. There are a myriad of issues and questions to address to achieve success. Do I just update what I have? Do I throw it all out and start over? Is there significant equity in my current brand mark? Do I rename at the same time? Almost immediately, Ross was rebranded. What do you think?