PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

He writes about content and social media marketing topics on the Webbiquity blog. I help a variety of B2B client, mainly in technology – software, hardware, IT services – mostly software with anything related to online or digital marketing – SEO, SEM, content marketing, blogging and social media. Cloud State University. Video Transcript.

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5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

Social Media: When you look at the first three things above, then social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. Marketing pr Public Relations Social media content marketing PPC search engine optimization SEOI originally started my career in public relations before moving into the marketing function.

Top 5 Marketing Skills

PR Meets Marketing

Social Media: When you look at the first three things above, social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. Finally, use “paid” media – sponsoring content or advertising on key social channels – to increase awareness and drive traffic. Test, measure and iterate owned, earned and paid social media to see what the optimal mix is to drive your objectives and goals. Photo credit: by Will Lion via flickr: [link]. Content Marketing: Today every company is a media company.

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Understanding the Buyers Journey

PR Meets Marketing

Buyers are Social. The report provides interesting data to highlight the value of social media with buyers. Not only are buyers more like to share and have larger social networks, but social media also has a positive impact on the relationships with vendors. Be more social – expand your company’s reach by expanding your social program beyond marketing.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing. know which half."

New Gig and What’s in Store for the Future

PR Meets Marketing

While my new position focuses more on the face-to-face events – attendee management, attendee engagement , SMM and more, I anticipate sharing more insights about the role of marketing, PR and social media. Courtesy of Active Network via Flickr. And as you know, my blogging has suffered as a result. As I settle into my new position, I hope to return to a more regular blogging schedule.

My top 5 don’ts of LinkedIn

PR Meets Marketing

Marketing Social media LinkedIn networkingWhen used well, LinkedIn is a powerful business networking community and tool. I personally am more apt to accept a LinkedIn invitation to connect than Facebook. However, there are some pet peeves I have about LinkedIn. In the past, I would automatically accept invitations, even from complete strangers. It needs to read more than just a timeline.

Spam 28

It will never happen at my event

PR Meets Marketing

Social media – Instead of relying on a few staff members to identify suspicious activity, empower your attendees to report anything via social media. Let me preface by saying that the following views on events and safety are mine and are in no way representative of my company’s. . Over the past few weeks, I’ve been personally mulling the frequency of shootings in our country. It was when San Bernardino occurred did I consider the impact on the events industry and even any company gathering. However, a part of me doesn’t believe it. Rather it’s.

PRMM Interview #16: Chris Abraham on PR and Social Media

PR Meets Marketing

I met Chris Abraham, President of Abraham Harrison, while he was in a San Francisco late last year. While we were unable to record an interview at the time, I sent

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing. know which half."

Five Tips for Making Your Events More Mobile

PR Meets Marketing

MEETINGS:review: Forget about Facebook: Social-mobile convergence will have a wide-ranging In lieu of a PRMM Interview this week, I’m sharing these top five ways to make your events more mobile.

Range 33

Top Three Tools for Twitter Conversations

PR Meets Marketing

Social media was an important strategy for reaching target audiences and driving a I recently worked with the Virtual Edge Summit to help get the word out about the summit.

Social Media for Health Care Professionals

PR Meets Marketing

Social media has become increasingly popular for business-to-business and business-to-consumer marketing. I recently did some research on social media by healthcare professionals and wanted to share some of the articles

Selling Social Media to Your Organization

PR Meets Marketing

In the PR Group on LinkedIn (must be a member to view the discussion), some asked, “How do you justify fees to clients in an era of social media?” ” I

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing. know which half."

PRMM Interviews from #VES11 with Altus and Social27

PR Meets Marketing

Again, while I provided PR/marketing/social media services to the summit, the below represents my Here are two videos that I took while I was at the Virtual Edge Summit 2011.

PR 22

Top Five Social Media Mistakes

PR Meets Marketing

Over the past few years, it’s struck me how often people ask me the best way to participate on social media. While we are becoming more mature in how we

Best 16

Three Tips for Crisis Management in a Social Media World

PR Meets Marketing

When I first started in public relations, one of the main issues we faced was the rise of corporate websites – if our clients should do it, how and why.

The Four Stages of Social Media

PR Meets Marketing

Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation. Are there other stages to consider when starting a social media program?

Updates from PR Meets Marketing

PR Meets Marketing

For nearly 3 years, I’ve been writing about PR, marketing, social media, and most recently virtual events. At times, I’ve been very prolific and other times I’ve gone weeks

PR 16

Optimize Your Tradeshow Presence

PR Meets Marketing

Social Media. While social media provides marketers more opportunities to directly connect with customers and prospects, it’s critical to engage in the conversation and use it as a listening tool. Tags: event marketing marketing pr tradeshow event media media outreach public relations Social media trade show "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix. Here are five tips to optimize your trade show presence: Media Alert. Announce News. Media Outreach. Consistent Messaging.

Additional Twitter Tricks - Twhirl

PR Meets Marketing

technorati tags: social media twitter twhirl tweetburner. tags: social media twitter twhirl tweetburner. icerocket tags: social media twitter twhirl tweetburner. Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. That is until I found out about Twhirl. What a time saver!

PRMM Interview – Bob Etheridge Grows Conference via LinkedIn

PR Meets Marketing

I belong to several groups in LinkedIn and came across a case study regarding the use of social media to increase membership to a LinkedIn group, which then drove conference

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about content and social marketing, becoming a customer-centric organization, and advice for future marketers. Briefly, Scott has developed social strategy for connecting business decision makers and focused on customer strategies. Enjoy the Video!

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. This day and age, it has become increasingly important to reach out to these individuals, especially in light of the expansion of social networking. Consequently, social platforms now grant businesses the ability to accomplish this with ease.

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. This series of posts will look at putting a social marketing strategy together.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

You’ve decided that you want to engage in social media. Social media is about engaging your audience. The next step in your social media strategy is knowing what story to tell to draw your audience in. What other &# personas&# do you see in social media? Tags: Social media marketing Dragnet Johnny Carson Old Spice Man persona story strategy Tony the Tiger

Meet Up at Upcoming Conferences

PR Meets Marketing

SocialTech 2010 , October 26, 2010, San Jose Doubletree Hotel – This conference looks like it will be a powerhouse of speakers discussing how to leverage social media for B2B. Tags: Social media marketing pr Conferences MarketingProfs SocialTech technology WITI I always look forward to meeting people at conferences. I plan to be attending these two upcoming conferences.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

. . This is the third post in a 6 part series on how I use social media for my day-to-day job. . Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers. . In this third installment, I highlight how I participate in social networking sites as part of my day job.

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

click-through data, you can better identify influencers within your social graph. Tags: Social media marketing pr content creation influencer relations Promoted Tweets Radian6 t.co September 1, 2010, Twitter sent an email to users regarding two new updates to its service. I found the update about moving to t.co Conclusions. What do you think? Anything I’m missing? Twitter

Social Media 101: Content Marketing

PR Meets Marketing

Most social media campaigns begin with a bang – you’re excited, have a lot of passion and are regularly posting, tweeting and engaging your audience. If social media marketing isn’t

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

. This is the fourth post in a 6 part series on using social media. Submit Your Link to Appropriate Sites: As I mentioned in my previous post, content posted on certain social networks will appear in search engines. When appropriate, consider submitting press releases, white papers, media coverage and rich media content to these social networks. Linking Strategies. del.icio.us

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

Blogger Social 2008. . This is the fifth post in a 6 part series on how I using social media. Other posts in the series: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Using Social Media: Part 3 - Social Networking Sites. Using Social Media: Part 4 – Linking Strategies. . Blogger Outreach”. Check out B.L.

Free Using Social Media eBook

PR Meets Marketing

I’m posting an updated version of a Social Media eBook I published a couple of years ago. The eBook is meant as a quick guide for getting started, addressing the

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

Tags: Facebook Social media email marketing event marketing pr marketing permission marketing Seth Godin

Social Media Strategy 101: Setting Expectations

PR Meets Marketing

I think this is not just for Facebook but something to consider as part of your social media strategy. Here are key elements to consider to set the proper expectations: Engagement : Be clear on how often you plan to engage via your social media outlets , as well as the guidelines for participation and behavior. In addition to incorporating the policy into your social media strategy, consider placing this on your corporate website to ensure consistency and refer back to it when appropriate. Purpose: Provide a clear sense of why you’re engaging people with social media.

The Blogger Social 2008 High

PR Meets Marketing

I went to the blogger social last weekend in New York and was it an event. I would love to attend the next social. As I come down from the Blogger Social 08 High, here is what I'm thankful for: CK , Drew McLellan and Lori Magno for planning an awesome event. technorati tags: Blogger Social BS08 Blogging. tags: Blogger Social BS08 Blogging. I have to admit.

RSS 2

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

This is the second post in a 6 part series on how I use social media for my day-to-day job. . Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers. . Other posts in the series: How I Use Social Media in My Job: Part 1 – Microblogging. . Search Feeds.

Update on Trusting PR Agencies without a Social Media Presence with Your Social Media Programs

PR Meets Marketing

In February 2009, I wrote a post titled “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs&# to determine how many agencies were