PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

He writes about content and social media marketing topics on the Webbiquity blog. help a variety of B2B client, mainly in technology – software, hardware, IT services – mostly software with anything related to online or digital marketing – SEO, SEM, content marketing, blogging and social media. Video Transcript. 00:18 Give an introduction of yourself.

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Top 5 Marketing Skills

PR Meets Marketing

Social Media: When you look at the first three things above,  social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. Finally, use “paid” media – sponsoring content or advertising on key social channels – to increase awareness and drive traffic. Test, measure and iterate owned, earned and paid social media to see what the optimal mix is to drive your objectives and goals. 5. Photo credit: by Will Lion via flickr: [link]. Content Marketing: Today every company is a media company.

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

Social Media: When you look at the first three things above, then social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. Marketing pr Public Relations Social media content marketing PPC search engine optimization SEOI originally started my career in public relations before moving into the marketing function.

Focus.com Quickly and Quietly Builds Expert Network

PR Meets Marketing

NOTE: While I am a listed expert on virtual events and social media, the below represent my own personal opinions and are not reflective of Focus.com’s.    In my blog

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Virtual Event Vendor Checklist: Integration with Social Media

PR Meets Marketing

There has been an interesting discussion on Focus regarding the role of social integration within the virtual platforms. As social media and networking is an integral part of an overal

It will never happen at my event

PR Meets Marketing

Social media  – Instead of relying on a few staff members to identify suspicious activity, empower your attendees to report anything via social media. Let me preface by saying that the following views on events and safety are mine and are in no way representative of my company’s. . Over the past few weeks, I’ve been personally mulling the frequency of shootings in our country. It was when San Bernardino occurred did I consider the impact on the events industry and even any company gathering. However, a part of me doesn’t believe it. Rather it’s.

PRMM Interview #16: Chris Abraham on PR and Social Media

PR Meets Marketing

I met Chris Abraham, President of Abraham Harrison, while he was in a San Francisco late last year. While we were unable to record an interview at the time, I sent

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My top 5 don’ts of LinkedIn

PR Meets Marketing

Marketing Social media LinkedIn networkingWhen used well, LinkedIn is a powerful business networking community and tool. personally am more apt to accept a LinkedIn invitation to connect than Facebook. However, there are some pet peeves I have about LinkedIn. In the past, I would automatically accept invitations, even from complete strangers. Otherwise, I will click on reject versus accept.

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New Gig and What’s in Store for the Future

PR Meets Marketing

While my new position focuses more on the face-to-face events – attendee management, attendee engagement , SMM and more, I anticipate sharing more insights about the role of marketing, PR and social media. Courtesy of Active Network via Flickr. And as you know, my blogging has suffered as a result. As I settle into my new position, I hope to return to a more regular blogging schedule.

Top Five Social Media Mistakes

PR Meets Marketing

Over the past few years, it’s struck me how often people ask me the best way to participate on social media. While we are becoming more mature in how we

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Understanding the Buyers Journey

PR Meets Marketing

Buyers are Social. The report provides interesting data to highlight the value of social media with buyers. Not only are buyers more like to share and have larger social networks, but social media also has a positive impact on the relationships with vendors. Be more social – expand your company’s reach by expanding your social program beyond marketing.

Social Media for Health Care Professionals

PR Meets Marketing

Social media has become increasingly popular for business-to-business and business-to-consumer marketing. recently did some research on social media by healthcare professionals and wanted to share some of the articles

Five Tips for Making Your Events More Mobile

PR Meets Marketing

MEETINGS:review: Forget about Facebook: Social-mobile convergence will have a wide-ranging In lieu of a PRMM Interview this week, I’m sharing these top five ways to make your events more mobile.

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Top Three Tools for Twitter Conversations

PR Meets Marketing

Social media was an important strategy for reaching target audiences and driving a I recently worked with the Virtual Edge Summit to help get the word out about the summit.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

PRMM Interview – Bob Etheridge Grows Conference via LinkedIn

PR Meets Marketing

I belong to several groups in LinkedIn and came across a case study regarding the use of social media to increase membership to a LinkedIn group, which then drove conference

The Four Stages of Social Media

PR Meets Marketing

Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation. Are there other stages to consider when starting a social media program?

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. 03:10 – How did you start bringing in social media as part of that larger content marketing strategy? Enjoy the Video! What should I do?”.

Three Tips for Crisis Management in a Social Media World

PR Meets Marketing

When I first started in public relations, one of the main issues we faced was the rise of corporate websites – if our clients should do it, how and why.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Depth Of This Goodwill Social media, online activity, and the mobile. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. essential to market to and through your advocates, and not simply generate one-off testimonials, because: › social opens up a new world of advocacy opportunities. Advocate Marketing Creates B2B Customer. Read this report.

Selling Social Media to Your Organization

PR Meets Marketing

In the PR Group on LinkedIn (must be a member to view the discussion), some asked, “How do you justify fees to clients in an era of social media?” ” I

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PRMM Interviews from #VES11 with Altus and Social27

PR Meets Marketing

Again, while I provided PR/marketing/social media services to the summit, the below represents my Here are two videos that I took while I was at the Virtual Edge Summit 2011. 

PR 17

Updates from PR Meets Marketing

PR Meets Marketing

  For nearly 3 years, I’ve been writing about PR, marketing, social media, and most recently virtual events. At times, I’ve been very prolific and other times I’ve gone weeks

Optimize Your Tradeshow Presence

PR Meets Marketing

Social Media. While social media provides marketers more opportunities to directly connect with customers and prospects, it’s critical to engage in the conversation and use it as a listening tool. Tags: event marketing marketing pr tradeshow event media media outreach public relations Social media trade show "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While Here are five tips to optimize your trade show presence: Media Alert. Announce News. Media Outreach.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. This day and age, it has become increasingly important to reach out to these individuals, especially in light of the expansion of social networking. Consequently, social platforms now grant businesses the ability to accomplish this with ease.

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. decided to see which PR firms were actively participating in social media. But If you don’t have a social media presence, tell me why. technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. icerocket tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn.  .

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

received this question from Nathalie Seoteman after she read my free ebook on using social media:  . By noblelgnoble via flickr. How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 efforts? What did these activities produce, put in figures and - preferably - in euro’s/dollars? would like to include both the reputation damage that has been diverted and the positive/negative/neutral online coverage that has been created.  . This raises an interesting and very complex question. Measuring Positive and Negative Reactions. The “formulas”.

Additional Twitter Tricks - Twhirl

PR Meets Marketing

technorati tags: social media twitter twhirl tweetburner. tags: social media twitter twhirl tweetburner. icerocket tags: social media twitter twhirl tweetburner.   All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 My main difficulty was how to manage more than one account for person and work related tweets. Give Twhirl a Whirl.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

You’ve decided that you want to engage in social media. Social media is about engaging your audience. The next step in your social media strategy is knowing what story to tell to draw your audience in. What other &# personas&# do you see in social media? Tags: Social media marketing Dragnet Johnny Carson Old Spice Man persona story strategy Tony the Tiger

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

 .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . In this third installment, I highlight how I participate in social networking sites as part of my day job.  .

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

Tags: Facebook Social media email marketing event marketing pr marketing permission marketing Seth Godin

Social Media Strategy 101: Setting Expectations

PR Meets Marketing

think this is not just for Facebook but something to consider as part of your social media strategy. Here are key elements to consider to set the proper expectations: Engagement : Be clear on how often you plan to engage via your social media outlets , as well as the guidelines for participation and behavior. In addition to incorporating the policy into your social media strategy, consider placing this on your corporate website to ensure consistency and refer back to it when appropriate. Purpose: Provide a clear sense of why you’re engaging people with social media.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

FREE Using Social Media eBook

PR Meets Marketing

After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Using Social Media: Part 3 - Social Networking Sites. Using Social Media: Part 4 – Linking Strategies. Using Social Media: Part 5 – Blogger Relations. Using Social Media: Part 6 – Measurement.   . just ask that you provide attribution to the site.  . del.icio.us

I am Joseph Jaffe

PR Meets Marketing

In early April, my husband and I attended the Blogger Social in New York. briefly met Susan at the Blogger Social but didn't fully realize that this was the same person behind the Boobs On Ice blog, which chronicles her experiences and recovery. In person events like the Blogger Social provide an opportunity for these bonds to become stronger in person. The catch? Anyone

Brave New World of Media Pitching: LinkedIn

PR Meets Marketing

Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. In late April, I wanted to start exploring different ways that we can now pitch media. From my perspective, LinkedIn has some interesting opportunities. Here's

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. This series of posts will look at putting a social marketing strategy together.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

think Lewis Green of BizSolutionsPlus said it best in his response: “I think LinkedIn and Plaxo Pulse are better social networking sites for non-invasive marketing and PR, which is the only way we should be promoting our brands within the social networking and social media worlds. Initial Conclusions. 1) LinkedIn great for professional networking and developing expertise with LinkedIn Answers. 2) Twitter great for quick updates and breaking information to your company. 3) Facebook is like a mini-site that has a social networking component. ”.  . del.icio.us

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