Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. In late April, I wanted to start exploring different ways that we can now pitch media. From my perspective, LinkedIn has some interesting opportunities. Here's Here's my look at  LinkedIn in the brave new world of media pitching: Make Connections : LinkedIn's core purpose is to make connections - either with people you know or people you want to know. MORE >>

Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. One challenge for many marketers isn’t how to get started, rather it’s how to delegate your time to make the most out of your social marketing. This series of posts will look at putting a social marketing strategy together. What are your objectives? Where is your audience? MORE >>

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When I first started in public relations, one of the main issues we faced was the rise of corporate websites – if our clients should do it, how and why. MORE >>

Social Media: When you look at the first three things above, then social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. Marketing pr Public Relations Social media content marketing PPC search engine optimization SEOI originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that  I’lve picked up that have been essential to my role. Here This requires understanding where the conversations are happening. MORE >>