Phoenix Rising

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A Day Without Social Media

Phoenix Rising

Yesterday I decided to take a 'day off' from social media.  But I shut down my social media notifications in between those times.   I'm not saying anything against social media. Social media rocks! I'm commenting on my own behavior. caught myself in a case of mistaken priorities. I've been spending more time than usual on social media recently - networking, chatting away and having a blast.   Social media has a purpose. But I have another life - beyond social media.   I wanted to see what would happen. 

ClickInsights: Tips on how B2B marketers should leverage social media

Phoenix Rising

This month's focus is on leveraging social media, certainly a timely and much discussed topic! It's time for the monthly ClickInsights' Expert Interview Series  - focusing on sharing tips ' n tricks for B2B marketers. Read the post by B2B marketers including Ardath Albee, Brian Carroll, Patsi Krakoff, M. H. Mac) McIntosh, Maria Pergolino, Seamus Walsh and yours truly by clicking here: ClickInsights' Expert Interview Series.

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Phoenix Rising is EVOLVING!

Phoenix Rising

  My new Rebelations Blog can be found at  [link] You'll see an RSS button on the left side just below the social media icons if you'[d like to subscribe again. I'm SO SORRY to have to ask for your extra effort!  To all my readers! On Monday, April 12 Phoenix Rising will transform into Rebelations - my new blog focused on Life, Leadership and the Pursuit of Growth.    You'll see that my new website and the blog , as well as RebelationsTV are now all integrated into a single platform. Thanks much!!!

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Phoenix Rising is EVOLVING!

Phoenix Rising

Gotta  love technology:)  So, I am so sorry to have to ask - but you'll need to resubscribe here: [link] You'll see the RSS button on the left side just below the social media icons. I'm SO SORRY to have to ask for your extra effort!  To all my subscribers! On Monday, April 12 Phoenix Rising will transform into Rebelations - my new blog focused on Life, Leadership and the Pursuit of Growth. The content focus won't change that much - only the formats - and you'll see my new website as well as part of the Rebelations page. So I'm stuck.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Twisten Carefully

Phoenix Rising

Harvard Business Review ran an article last week entitled ' Let's Tweet About Something Important! ' I was yet again surprised by the premise of the article - that the power of social networking is being hijacked by frivolous, not-important-at-all information.  That's one of the best things about social media - Twitter especially. That's what social media is all about IMHO.    We all know there's a lot of noise out there. People can share whatever they feel like sharing.   But there is also great value found on Twitter.

Twisten Carefully

Phoenix Rising

Harvard Business Review ran an article last week entitled ' Let's Tweet About Something Important! ' I was yet again surprised by the premise of the article - that the power of social networking is being hijacked by frivolous, not-important-at-all information.  That's one of the best things about social media - Twitter especially. That's what social media is all about IMHO.    We all know there's a lot of noise out there. People can share whatever they feel like sharing.   But there is also great value found on Twitter.

It's the Relationship!

Phoenix Rising

We can thank our social training for that. It’s not about you; it’s about them. ~ Go Givers Sell More. Truer words have never been spoken.    Whether in business or our personal lives, relationships are all  about adding value to other peoples' lives.      That universal  law is quite simple. We just have a hard time remembering it, much less following it. We've forgotten the simple universal laws that will help us to create success in all our worlds. Go Givers Sell More helps us remember our truth. But the core premise is flawed. 

No DMs Please

Phoenix Rising

  I am amazed at the Power of Twitter and other Social Media platforms to network with like-minded folks.    ISM is a fabulous tool when used appropriately. I'm also continuously shocked at the seeming lack of just plain common sense (or maybe in this case it's common courtesy) from folks on social media - especially Twitter. Just when I thought it was bad - it got worse. We all know how annoying all the Twitter 'Thanks for following' DMs are, right?    Mine have become downright out of control these days.    Obviously not.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Keepers of the Truth

Phoenix Rising

  The internet and social media changed that forever. Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy.    Clients often ask me why I don’t take their word for where they are and what they do.    It’s not that I don’t believe them. I do.    It’s that I don’t believe any of us can clearly see today’s reality through the eyes of our buyers.    We’re too busy managing the day-to-day in our overloaded lives. Follow Your Customer Parley Vous Customer

Think Small

Phoenix Rising

  Thanks to social media friends and family - I'll be getting small acts of kindness all year as well. It's the day for New Year's Resolutions yet again. We're all making our lists of ways to be better people, do better things, spread joy to more of those around us.    What a worthy cause! So why wait til New Year's? We can make those same resolutions every day of our lives.    Just as the spirit of the Holidays can inspire us - resolutions to do good things can lift us every day of the year. Small acts can make a huge difference.

Friends Who Are My Family!

Phoenix Rising

The celebration, created by US nonprofit Epic Change , is an experiment in social innovation that seeks to change the world through the power of gratitude. I've been on my own most of my adult life.    I don't mind being alone. I'm an only child of two only children who had me at 42. grew up as the only kid in my neighborhood. Now that my folks are gone, I don't have close family since I don't have kids. The good news? I get to choose my family. I've been lucky to meet great people throughout my life, friends who are my family. Then came Twitter.

We CAN be Civilized!

Phoenix Rising

The news literally flooded the social media universe. I did see a few comments about validating the story with Snopes.  Signs are all around that we're sliding down a slippery slope. It's obvious to so many of us that 'society' is moving beyond civilization -  following the path of the once great Roman and Greek cultures. Business priorities are questionable, personal lives are filled with violence and disrespect.    The mighty quest for success seems to be rising above all things, including dignity, honesty, common courtesy and even our own kids. 

Right and Wrong in the Eyes of the Beholder

Phoenix Rising

  I certainly sense them, and based on the social media discussions all around us - I'd say a lot of professionals are calling a spade a spade when it comes to business ethics. So why do some people push the envelope of integrity? I was chatting with a friend about an ethical issue he's having out on the social nets. Have Right and Wrong become a subjective decision? Not so long ago  we had a clear and consistent value system. Today we ebb and flow based on the situation and those involved.   That makes for an interesting playing field, doesn't it? 

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

I Really Should.

Phoenix Rising

Our parents used the 'should' word to teach us their version of right and wrong, to take responsibility and to follow the local cultural and social rules. 'Should' can go the way of the Woolly Mammoth. It limits us, keeps us in a repetitive pattern of thinking and behavior. Think about it. And yes, some 'shoulds' are good things. We should be responsible, contributing members of society. We should follow the important guidelines of humanity. We should brush our teeth:) The problem? 'Should' limits our new thinking and behaviors. believe in me. My point?

The Ghost and Our Integrity

Phoenix Rising

understand that sometimes companies need help learning to create a social media presence. Audiences view social media as the safe ground for truth and integrity. The topic of ghostblogging and Tweeting is popping up everywhere.    I even saw a Tweet last week touting that a VA (Virtual Assistant) can write your company's blog. OMG! I can't believe we're even having this debate. Especially among those who claim to believe in integrity and honesty above all, who strive to create trusted relationships with our customers. So, answer this question for me. 

Profit at Any Cost?

Phoenix Rising

They have a social media presence, a supposedly strong and powerful one.  Businesses are tightening their belts. We all know that. But what happens when that tighter belt puts our customers in jeopardy, when we deliver inferior products and service just to remain profitable? Are we willing to sacrifice our integrity, our values, our sense of right and wrong for the bottom line?    How do we expect our customers to respond? As customers, how are we supposed to respond? I'm faced with just such a dilemma. bought a brand new diesel truck last November. Their response? 

A Shiny Needle in the B2B Marketing Haystack

Phoenix Rising

Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B  marketing.    Alltop, Social Media Today and most aggregators try to take that content to produce a new destination.  Tony: I would add that one of the nice things about the system is that it uses social filtering to surface the best stuff.    Social filtering will bring the meaty stuff to the top. Here's the scoop.

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If You Talk the Talk, You Better Walk the Walk

Phoenix Rising

Businesses large and small are jumping into a social media presence these days.   When a customer pushes past the social persona. CASE ONE: The Social Media Guru Take a certain large corp that's into social media big time. friend suggested I ping the social media exec with my story - to give him the feedback and let him work his magic. But my friend persisted and so I Tweeted the social media guru. Guru probably just now read your email, figured out he's in deep and is making excuses, ” says my social media maven/sis.  Still.

Transformation is All Around Us

Phoenix Rising

Launching a social media presence: You've decided to enter the world of social media.  A business associate sent me an HBP newsletter on business transformation, a subject near and dear to my heart. Since it was HBP, I expected a positive upbeat view of all the upsides companies can enjoy thanks to the ever present opportunity for business transformation. Boy, was I ever surprised! Here's the gist of the article's message. Changing a company is tough: only about 40% of transformation programs succeed, according to McKinsey research. Trigger events matter, too.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds. Guest post by Josh Wardini. It is.

Is it Time to Ditch the Term “Social”?

Synecore

Is social media social? Social

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. Social Media Examiner ).

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media. Can’t that be found on almost every social media consultant’s website? Click here to read the post on the Biznology.com blog. Like this post?

23 Outstanding Social PR Guides

Webbiquity

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. What are the best practices for social PR? Social PR Strategies and Tactics.

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. In addition, socially savvy reps beat their quotas 23% more often. ” Koka Sexton  -  Content and Social Team at LinkedIn.

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5 Easy Tools for Social Selling Success

Webbiquity

Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Remember trying to manage your brand’s presence on social media pre Hootsuite? Easy Tools for Social Selling Success. Guest post by Austin Duck. It was the stuff of nightmares.

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Socialize your videos for business development

Biznology

Sales and marketing people take note: v ideo is a medium used for everyday social communication. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people. Scrolling your newsfeed past the stuff that isn’t super-appealing accounts for a lot of social media activity. Use Video to Activate Other Media.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.

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4 Ways to really engage your customers on social media

Biznology

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Take a look at these four ways to encourage your audience to engage with you on Facebook and other social platforms.

35 Stupendous Social Networking Facts and Stats

Webbiquity

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Facebook is of course (by far) the largest social network. Social Media Today ).

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”

Email marketing versus social media – once more

Conversionation

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email

How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1

B2B Marketing Insider

The post How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1 appeared first on Marketing Insider Group. Social Media LinkedIn LinkedIn Marketing linkedin social selling social selling

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Did you know it is now possible to buy followers and likes from certain social media networks?

Social selling, social business, social employees and other hype

grow - Practical Marketing Solutions

Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. And for most companies, becoming a “social enterprise” will take a significant cultural change. The social enterprise.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. 16 Social Media Tools The Experts Swear By by Social Fresh.

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