Phoenix Rising

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No DMs Please

Phoenix Rising

  I am amazed at the Power of Twitter and other Social Media platforms to network with like-minded folks.    ISM is a fabulous tool when used appropriately. I'm also continuously shocked at the seeming lack of just plain common sense (or maybe in this case it's common courtesy) from folks on social media - especially Twitter. Just when I thought it was bad - it got worse. We all know how annoying all the Twitter 'Thanks for following' DMs are, right?    Mine have become downright out of control these days.    Obviously not.

Friends Who Are My Family!

Phoenix Rising

The celebration, created by US nonprofit Epic Change , is an experiment in social innovation that seeks to change the world through the power of gratitude. I've been on my own most of my adult life.    I don't mind being alone. I'm an only child of two only children who had me at 42. grew up as the only kid in my neighborhood. Now that my folks are gone, I don't have close family since I don't have kids. The good news? I get to choose my family. I've been lucky to meet great people throughout my life, friends who are my family. Then came Twitter.

We CAN be Civilized!

Phoenix Rising

The news literally flooded the social media universe. I did see a few comments about validating the story with Snopes.  Signs are all around that we're sliding down a slippery slope. It's obvious to so many of us that 'society' is moving beyond civilization -  following the path of the once great Roman and Greek cultures. Business priorities are questionable, personal lives are filled with violence and disrespect.    The mighty quest for success seems to be rising above all things, including dignity, honesty, common courtesy and even our own kids. 

A Day Without Social Media

Phoenix Rising

Yesterday I decided to take a 'day off' from social media.  But I shut down my social media notifications in between those times.   I'm not saying anything against social media. Social media rocks! I'm commenting on my own behavior. caught myself in a case of mistaken priorities. I've been spending more time than usual on social media recently - networking, chatting away and having a blast.   Social media has a purpose. But I have another life - beyond social media.   I wanted to see what would happen. 

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Phoenix Rising is EVOLVING!

Phoenix Rising

Gotta  love technology:)  So, I am so sorry to have to ask - but you'll need to resubscribe here: [link] You'll see the RSS button on the left side just below the social media icons. I'm SO SORRY to have to ask for your extra effort!  To all my subscribers! On Monday, April 12 Phoenix Rising will transform into Rebelations - my new blog focused on Life, Leadership and the Pursuit of Growth. The content focus won't change that much - only the formats - and you'll see my new website as well as part of the Rebelations page. So I'm stuck.

RSS 2

If it Looks like a Duck.

Phoenix Rising

But thanks to social media  that behavior has expanded to include all of us. Whether it's on Facebook, Twitter, LinkedIn or the host of other social media sites. That's especially true with the freedom to speak  - now available through social media. The freedom to share has increased our debates. used to think some people took a contrarian point of view just to feel important.    We all know those types. That's one of the powers of our connected world - we can all voice an opinion, share our perspective, debate an issue. But if not.

Sensationalism is not Expertise!

Phoenix Rising

Many of us have been discussing this sad state on our own blogs or behind the scenes of social media. I am not about to try and steal Scott's thunder here. Scott focused on the industry Gurus - the A-List bloggers and social media-powered gurus who are selling out to reach for fame and fortune. I don't think the issue of sensationalism stops there. I see it all around me.  Scott McKain wrote a post on Friday that got me going, I ntellectual Dishonesty. IN the end that behavior all boils down to MONEY and EGO. He nailed the topic right between the eyes. How dare they? 

Assumptions Anyone?

Phoenix Rising

Social media gives power to our assumptions. Social media enables all of us to make our assumptions known. That assumption - fueled by the medias, social and public - leads to a conclusion that Google spent $3M to buy Super Bowl ads all because of Bing.  There's an old saying about assumptions.    Remember? Have you ever found yourself disagreeing with someone - wondering how in the heck they could see the situation in their way? Only to find that your perspectives were based on dramatically different assumptions than your own? So what's my point?

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Twisten Carefully

Phoenix Rising

Harvard Business Review ran an article last week entitled ' Let's Tweet About Something Important! ' I was yet again surprised by the premise of the article - that the power of social networking is being hijacked by frivolous, not-important-at-all information.  That's one of the best things about social media - Twitter especially. That's what social media is all about IMHO.    We all know there's a lot of noise out there. People can share whatever they feel like sharing.   But there is also great value found on Twitter.

Twisten Carefully

Phoenix Rising

Harvard Business Review ran an article last week entitled ' Let's Tweet About Something Important! ' I was yet again surprised by the premise of the article - that the power of social networking is being hijacked by frivolous, not-important-at-all information.  That's one of the best things about social media - Twitter especially. That's what social media is all about IMHO.    We all know there's a lot of noise out there. People can share whatever they feel like sharing.   But there is also great value found on Twitter.

It's the Relationship!

Phoenix Rising

We can thank our social training for that. It’s not about you; it’s about them. ~ Go Givers Sell More. Truer words have never been spoken.    Whether in business or our personal lives, relationships are all  about adding value to other peoples' lives.      That universal  law is quite simple. We just have a hard time remembering it, much less following it. We've forgotten the simple universal laws that will help us to create success in all our worlds. Go Givers Sell More helps us remember our truth. But the core premise is flawed. 

Keepers of the Truth

Phoenix Rising

  The internet and social media changed that forever. Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy.    Clients often ask me why I don’t take their word for where they are and what they do.    It’s not that I don’t believe them. I do.    It’s that I don’t believe any of us can clearly see today’s reality through the eyes of our buyers.    We’re too busy managing the day-to-day in our overloaded lives. Follow Your Customer Parley Vous Customer

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

Think Small

Phoenix Rising

  Thanks to social media friends and family - I'll be getting small acts of kindness all year as well. It's the day for New Year's Resolutions yet again. We're all making our lists of ways to be better people, do better things, spread joy to more of those around us.    What a worthy cause! So why wait til New Year's? We can make those same resolutions every day of our lives.    Just as the spirit of the Holidays can inspire us - resolutions to do good things can lift us every day of the year. Small acts can make a huge difference.

Right and Wrong in the Eyes of the Beholder

Phoenix Rising

  I certainly sense them, and based on the social media discussions all around us - I'd say a lot of professionals are calling a spade a spade when it comes to business ethics. So why do some people push the envelope of integrity? I was chatting with a friend about an ethical issue he's having out on the social nets. Have Right and Wrong become a subjective decision? Not so long ago  we had a clear and consistent value system. Today we ebb and flow based on the situation and those involved.   That makes for an interesting playing field, doesn't it? 

I Really Should.

Phoenix Rising

Our parents used the 'should' word to teach us their version of right and wrong, to take responsibility and to follow the local cultural and social rules. 'Should' can go the way of the Woolly Mammoth. It limits us, keeps us in a repetitive pattern of thinking and behavior. Think about it. And yes, some 'shoulds' are good things. We should be responsible, contributing members of society. We should follow the important guidelines of humanity. We should brush our teeth:) The problem? 'Should' limits our new thinking and behaviors. believe in me. My point?

The Ghost and Our Integrity

Phoenix Rising

understand that sometimes companies need help learning to create a social media presence. Audiences view social media as the safe ground for truth and integrity. The topic of ghostblogging and Tweeting is popping up everywhere.    I even saw a Tweet last week touting that a VA (Virtual Assistant) can write your company's blog. OMG! I can't believe we're even having this debate. Especially among those who claim to believe in integrity and honesty above all, who strive to create trusted relationships with our customers. So, answer this question for me. 

Definitive Guide to Planning a New Content Initiative

dictates this answer, but if you’re starting something like a new email initiative, social channel. social channels and via email marketing, the cost of those conversions is much less. Check in on the trending hashtags on your social channels. On your social channels, look for posts that have received the most. In that time, we’ve. high-quality, relevant content? target.

Profit at Any Cost?

Phoenix Rising

They have a social media presence, a supposedly strong and powerful one.  Businesses are tightening their belts. We all know that. But what happens when that tighter belt puts our customers in jeopardy, when we deliver inferior products and service just to remain profitable? Are we willing to sacrifice our integrity, our values, our sense of right and wrong for the bottom line?    How do we expect our customers to respond? As customers, how are we supposed to respond? I'm faced with just such a dilemma. bought a brand new diesel truck last November. Their response? 

A Shiny Needle in the B2B Marketing Haystack

Phoenix Rising

Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B  marketing.    Alltop, Social Media Today and most aggregators try to take that content to produce a new destination.  Tony: I would add that one of the nice things about the system is that it uses social filtering to surface the best stuff.    Social filtering will bring the meaty stuff to the top. Here's the scoop.

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If You Talk the Talk, You Better Walk the Walk

Phoenix Rising

Businesses large and small are jumping into a social media presence these days.   When a customer pushes past the social persona. CASE ONE: The Social Media Guru Take a certain large corp that's into social media big time. friend suggested I ping the social media exec with my story - to give him the feedback and let him work his magic. But my friend persisted and so I Tweeted the social media guru. Guru probably just now read your email, figured out he's in deep and is making excuses, ” says my social media maven/sis.  Still.

Transformation is All Around Us

Phoenix Rising

Launching a social media presence: You've decided to enter the world of social media.  A business associate sent me an HBP newsletter on business transformation, a subject near and dear to my heart. Since it was HBP, I expected a positive upbeat view of all the upsides companies can enjoy thanks to the ever present opportunity for business transformation. Boy, was I ever surprised! Here's the gist of the article's message. Changing a company is tough: only about 40% of transformation programs succeed, according to McKinsey research. Trigger events matter, too.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Is it Time to Ditch the Term “Social”?

Synecore

Is social media social? Social

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. Social Media Examiner ).

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

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Inside the Mysterious World of Dark Social

Act-On

Content sharing via social media is really important, right? But have you heard of “dark social?”. We can, and do, track how and when people access our content from links we send them in email or make available in social media, and so forth. It’s called dark social. What, exactly, is “dark social”? That’s one incarnation of dark social. Wha?”. Yikes.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

Social selling, social business, social employees and other hype

grow - Practical Marketing Solutions

Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. And for most companies, becoming a “social enterprise” will take a significant cultural change. The social enterprise.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. By Mark Schaefer. Fowler.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

How Smart People Do Social Selling

Act-On

Social selling has been rising in popularity for awhile. It’s not a magic bullet (don’t nix cold calling yet), but social selling does work. According to research from the Aberdeen Group: 6% of the salespeople using social selling as part of their sales process outperformed their sales peers. 46% of social sellers hit their quotas, compared to 38% of other reps who don’t.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Social sites are rented, not owned, assets.