Paul Gillin

Trending Sources

3 Branded B2B News Services That Get It Right

Paul Gillin

Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. While there’s nothing wrong with that, drive-by customers are hard to engage in conversation. Some B2B marketers have gone that. CMO.com.

Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. Read more and download the full report at “ 2013 Fortune 500 Are Bullish on Social Media.”

8 Data Points about the Importance of Customer Experience

Paul Gillin

Gartner estimated last year that by 2014 “ failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.” You have to wonder why one-third of large corporations still block social network use by their employees. Attack of the Customers B2B marketing Social Media social networks That’s gonna be a tall order.

The Trouble with Klout

Paul Gillin

spent 15 minutes on Klout registering my social networks and grew my score 10 points on the spot. In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make. In essence, Klout treats every social network the same and all interactions equally, she said.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. Related articles.

Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. In short, a social media profile that reflects who you are rather than simply what you do creates a trust foundation that pays off in many ways. Why would I want to be on Twitter?

Bidding Fond Farewell to BtoB Magazine

Paul Gillin

At the time I reconnected with Ellis I was becoming fascinated by the changes in the publishing world driven by social media. New Channels gave me an opportunity to share what I was learning with more than 30,000 subscribers and perhaps to materially impact the way B2B companies were thinking about social media adoption. My association with BtoB began as a happy accident.

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Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all. Social media has completely transformed that industry.

Marketing firm piggybacks on March Madness for fun social media “bracket”

Paul Gillin

The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement. They researched average engagement rates across each social platform. The results showed that engagement rates for social media accounts owned by brands and teams were very different.

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Stop Talking! I’m Trying to Listen!

Paul Gillin

As social networks have grown, so has the amount of noise they generate. The factors that once made social media so appealing – accessibility and openness – have become a liability. Last week David Spark launched an ebook that provides important updates on the social media practices that many of us have long taken for granted – but perhaps shouldn’t any more.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. companies block social networks completely and 51% limit access to business purposes only. CIOs just don’t see social as part of their charter.

What a Hotel Manager Taught Me About the Future of Business

Paul Gillin

advertising communities influence Social Media social networks business 2.0 Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business. “I try to get out of the office at least a couple of times a week and connect with the customers,&# he said.

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. You need a single Web address that people can refer to in their social channels. It costs nothing and gives you access to the extended social networks of registrants and potential registrants. AcmeForums).

When Bad News is Good

Paul Gillin

Customer Attack journalism mainstream media Social Media BuzzFeed Fox News Lauren Green Reza Aslan Zealot There is only one thing in the world worse than being talked about, and that is not being talked about. –Oscar Wilde, The Picture of Dorian Gray. Green, who had clearly not even cracked the cover on Aslan’s book. As of this moment, his book is the top seller on Amazon.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

This Brand Ambassador Program Goes Against the Grain

Paul Gillin

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. Social Rebate is a service that creates brand ambassadors by offering cash and rebates to people who share recommendations of products and services in their social networks. imagine most people feel the same way.

I’m Quoted in HBR – Kinda. And Like Three Years Ago…

Paul Gillin

Here’s the study if you’re interested, entitled “ Taking Social Media from Talk to Action.” ” Social Media flagrant self-promotion Harvard Business Review The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that.

Cool & Useful Sites for the Holidays

Paul Gillin

They range from social shopping to gift recommendations to real-time TV and music sharing. brings together the social experience of the web and music. great app that brings people together around their favorite TV shows – it shows every program on television at any moment and lets you socialize with other viewers. Shopping online is now social. innovation Social Media social networks Tips Amazon.com Crackle GiftaStranger.net google Hipmunk ShopWithYourFriends.com skype SocialVest Trippy.com Turntable.fm Definitely bookmarkable. Skype . Crackle.

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The Other Social Network

Paul Gillin

LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. This is the ideal B2B environment.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. This is more than your standard chalk talk. Search Essentials – What You MUST Know from Paul Gillin.

Social Marketing Hangover

Paul Gillin

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. year ago, people wanted to know how to start social media campaigns. Social marketing is hard.

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Social Marketing Wisdom From a True Practitioner

Paul Gillin

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. The book’s initial focus on social listening tactics is somewhat incongruous in that context, but it gets rolling as Lewis moves along. This book is worth its cover price for chapter 4 alone.

Peer Reviews With a Difference

Paul Gillin

But what if the millions of casual recommendations that people make every day on social networks could be captured and organized? Attack of the Customers Facebook influence social networks Peer reviews WhoDoYou People love online review sites even if they don’t always trust them. One of the problems with   online reviews, however, is that they require an act of will to publish.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

A journalist contacted me with some questions about social media marketing that I hear quite often. What are three or four things social media marketers should  do, and explain why they’re important. 1. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there. You don’t need to be active on every social network, but you do need to understand the culture of the ones that matter and you do need to respond to customers when they ask questions or talk about you there. 3. Don’t be silent.

A Nice Collection of B2B Marketing Stats and Videos

Paul Gillin

B2B Content Marketing Research Social Media Earnest is a U.K.-based based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” ” Its work certainly bears out that goal. Earnest’s B2B campaigns have a lot of B2C energy inside them. Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing. Here’s its latest collection of recent trends and statistics:  This is the year that was in B2B Marketing crunched.

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How Much Should You Pay For Content?

Paul Gillin

blogging Corporate Blog journalism mainstream media Social Media TipsMarketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. You’re better off investing in professional communicators and teaching them what they need to know about your business. Media Dividend.

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Five Tips to Make Your Writing Sparkle

Paul Gillin

blogging journalism marketing Social Media TipsNow that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write in Pictures. It’s the single best piece of writing advice I’ve ever had. Tell stories.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Security Tips for Social Netizens

Paul Gillin

The difference between the Nigerian princess plea, the PayPal password reset email and other famous online security scams we know and love is that social networks make it appear as if the requests are coming from your friends. Digital Defense,a security assessment and software firm, has published this free guide to the most common security dangers in social media.

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Measuring the Immeasurable

Paul Gillin

The authors argue that the influence of media in general, and social media in particular, is greatly overrated. The danger of this approach is that social media is more about quality than quantity. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. Sentiment analysis is devilishly difficult to get right, however.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice. Social networks are also sufficiently mature that good word-of-mouth can potentially replace traditional marketing. An idea I’ve been kicking around for a couple of years became a formal book project in January. Farming Out Customer Care.

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

That story popped into my mind last week as I was participating in a webcast with The Conference Board about internal social networks, their promise and the significant impediments that many organizations face to adopting them. The social networking metaphor is increasingly expanding into the enterprise as a means to encourage knowledge-sharing among employees. Unrealized Promise.

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Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Success in social channels is all about helping other people. Be aware that if your request is denied, LinkedIn won’t let you try this trick a second time. B-to-B LinkedIn social networksI spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips.

How to Summarize Content for a Business Audience

Paul Gillin

Even then, most are struggling to find the skills needed to analyze the deluge of unstructured data like voice, video and conversations in social media. In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience.

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

Then do what Tom Pick and Tony Karrer of B2B Marketing Zone did – make it easy for people to compose posts like this one and share the book through their social networks. I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. The most powerful force created by social networks is the “Power of 130.” Twitter is a loose-knit social network in which members subscribe to each other’s activity streams in a relationship known as “following.”

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

Social is the Future of Search (Profitecture Blog). Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business. Many marketers treat social or “earned” media the same way they treat advertising and direct mail, but the two forms of media are very different. But my blog is still my home base.