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Converting B2B Leads Through Social Content: 3 Keys to Success

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For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. The Missing Link: A Cohesive Social Content Strategy. The Power of Visual Social Content.

Who Should Nurture B2B Leads with Social Media?

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B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Social Nurturing Isn’t Just a Job for Sales. Social Selling

Google Analytics- Calculated Metrics for Lead Generation Websites

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Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. There’s more on Calculated Metrics from Google here. Make note.

How to Convince Your CEO of the Power of B2B Content Marketing

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It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. You can distribute your content through many channels: social media , online display advertising, and content syndication. Such campaigns are familiar. Why would you give away information? Set expectations.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

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High minimal spend; also offers email and social retargeting; known for customer service. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Get it?

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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When you plan a post- think “Is this post compelling enough for me to click it, like it, comment on it, or share it?  As you know with social media, nobody likes to be sold too forcefully, so be tactful.  This IS social media, and that means sharing other companies content (and hopefully they will reshare yours).  Social MediaFacebook and B2B lead generation.  Original content. 

Why Marketing Automation Does Not Work

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Alternatively, you can base segmentation on how your leads interact with your emails, website and social media conversations. Who will promote that content through, for example, social media, online advertising and content syndication? You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. It makes sense. The result? No new leads.

17 Ways to Promote Your White Paper for Lead Generation

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That’s because online releases are submitted to major search engines, industry journals and social networks. Social Media. Of course, promote it via social media. Always include an image of the white paper in your social promotions to increase the likelihood people will share them. Social Sharing. You’ve written, designed and produced a white paper. Not so fast.

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Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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Be yourself, especially with your own content and within social media.  It’s OK to wish social media friends a happy birthday, but do it naturally as compared to an obvious sales tactic. There are an increasing number of marketing and social media channels in which to promote content and sales messages. Act Naturally. You don’t need to sound like everyone else.  Work together.

A Social Media Measurement Dashboard; One Approach

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A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   The more blogs and books you read on the subject, the more confused you probably get.  Social media marketing in theory isn’t all that different from traditional media (well it is, but). 

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” She returns one week later by clicking over from a social network. The Paid and Email channels would each receive 40% credit, while the Social Network would receive 20% credit.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” She returns one week later by clicking over from a social network. The Paid and Email channels would each receive 40% credit, while the Social Network would receive 20% credit.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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research habits, social media, SEO, and other digital channels that contribute to a prospect’s trail to your website, it’s no wonder sales has much pressure to close, as well as an increased reliance on how well the marketing team generates quality-sellable leads. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Convert! explain.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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research habits, social media, SEO, and other digital channels that contribute to a prospect’s trail to your website, it’s no wonder sales has much pressure to close, as well as an increased reliance on how well the marketing team generates quality-sellable leads. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Convert! explain.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.  I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper,  Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Social Media Management. Sprout Social. True Social Metrics. look it up.  AdRoll.

Targeting B2B Companies with Online Display and Social Media Advertising

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With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  Take a look at the platforms described above, and determine if company targeting with social ads or display ads are right for you.

18 Ways to Promote Your White Paper for Lead Generation

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Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Social Sharing. Besides  promoting your white paper via social media, you need to allow others to share it as well.  Well, your firm has written and produced a white paper. Now what?   How do you promote it? Video.

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Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

The new Demand Waterfall from SiriusDecisions; An Introduction

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Inbound covers search, SEO< and even social. This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Ok I will. .

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Inbound covers search, SEO< and even social. This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Ok I will. .

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The Relationship between Social Influence and Customer Experience

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For years there’s been talk about creating “brand advocates” with social media. Everybody wants thousands of raving fans singing their praises on social channels, but few are willing to do the real work that advocacy (and influence) requires—relationship building. More and more brands are finding out that social media is more about building influence than harvesting leads.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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The best way to learn is to try new features yourself; which is what I did with my WordPress website.  I have an ebook I use for lead generation, called  A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.   I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages. Excellent!

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

The best way to learn is to try new features yourself; which is what I did with my WordPress website.  I have an ebook I use for lead generation, called  A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.   I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages. Excellent!

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. This year look for one on Marketing Analytics and an update on social media lead generation. Social Media. Social media is social networking. Content Marketing. Get to it! . Search Marketing.

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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Great content is the fuel to social media messaging, sharing, and engagement. Social Media Engagement is all about content- your trust and credibility via social media channels is what drives your social media effectiveness. I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. 

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Online Display Advertising, Targeting, and Capturing Leads

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Services offered- social- retargeting-behavioral targeting, mobile, affiliate. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Many I have used myself for clients. Summary.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

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LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. Advertising Media Planning Social Media Tactical ServicesTargeting. Ads can be targeted towards very specific audiences. 

A Brief Guide to Increasing Website Conversions with Video

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Promote the video within social media, if it acts as a standalone.  More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions.  I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a key tool to increase engagement and conversions.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Social media monitoring. Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Reviewing competitive sites (and tools such as Spyfu). The typical stages are: .

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Include a link to your website, blog, and any other social channels. The traffic driver sources (social, email, display, PPC, etc.)  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Why Video. Summary.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

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Related Posts: LinkedIn and Twitter Advertising and Marketing Options; A Primer Social Media Advertising NuSpark Search. Advertising Pay-Per-Click Social Media Tactical Services Video Posts Twitter keyword advertising offers “real-time” targeting for advertisers, as ads are targeted to users within minutes of the user tweeting or engaging with a tweet about a certain keyword/topic. 

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Keyword Intelligence: Keyword Research for Search, Social, and Beyond . Social Media. One of the best books on B2B social media.  Ruth P. Stevens.

Stop the Insanity; A View on Social Media ROI for Lead Generation

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For years I planned and implemented media strategies for a multitude of clients.  I still do when my clients ask me; radio, television, print, outdoor, etc.  I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report.  So let’s remove salaries and time fees from any social media ROI calculation. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable. Any cost of a social media management tool can also be applied to the ROI calculation. video:  $1,000.

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

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Just be a 5% increase in conversions; all other metrics being equal.  So while you spend all that effort on SEO, social media, paid search, email marketing, and online display, if your landing pages don’t align with the user need, and you make it hard for prospects to find your web form, you will lose leads, and that means visits to competitors.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.