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Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

According to this chart, there is a difference in engagement rates based on the time of day your content is being posted and those times vary depending on the social channel you are using.  It may be worthwhile to add a clock to your calendar and use your scheduling tools a little more wisely.  (You also might want to check in with your employees during the afternoon Facebook rush). Sources.

Mi6 Agency’s Top Charts for August 2016

MI6 Marketing Agency

Social engagement and website analytics, though in common use, do not appear to be providing the expected return in data detail and round out the top 3 in analytics requiring more attention. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of August 8th. Week of August 1st.

Mi6 Agency’s Top Charts for February 2016

MI6 Marketing Agency

How do you prevent over communications by your teams via social media properties? It’s one company of many in the social networking space. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

Unleashing your employees to share content via social channels can backfire. I see this daily with large technology companies where a whack load of employees are sharing exactly the same content creating an echo chamber of noise. and some don’t have a digital/social presence. What should you consider when developing and implementing an influencer program? not the vendor.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. ——– 2) We’ve Lost Nearly Half our Social Referral Traffic in 12 Months. We've Been Failing on Social Media for 2 Years. from Buffer.

Social CRM for Small Business

MI6 Marketing Agency

Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. It’s the next generation customer relationship management system, or social CRM, if you will. 04:30 We talk about what Nimble does and how it’s positioned as a social relationship platform. Social is changing the way people work and play.

Win Tickets

MI6 Marketing Agency

Learn about Creativity and Innovation, Brand Strategy & Growth, Social Media and Word of Mouth Marketing, Consumer Behaviour & the Psychology of Choice and Brand Measurement and Metrics. Enter Our Draw for Free Tickets to The Art of Marketing Conference. Riding the heels of a sold out tour in 2010 this years event includes a stop in Toronto on Monday March 7th, 2011. Good luck!

Twitter for B2B Marketing

MI6 Marketing Agency

Social media ain’t gonna help you if you have a mediocre product/service. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. Think social media is very imp. We’re finding social media to be great way to help build relationships w/ customers/clients. Depends on size, culture of company- use social operations function to balance open participation with some corp standards. Like Hootsuite if you need to manage multiple social media accounts. Meet people.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Linkedin for B2B Marketing

MI6 Marketing Agency

like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. Baffles me how “mindless and casual&# chat goes on in LinkedIn that best belongs in other social media and online chat rooms. Blog Featured Business Development Lead Generation Linkedin Social Media Social Prospecting TwitterAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Learn more here ). sorry.

The Emerging Role of the CMO

MI6 Marketing Agency

Over half of the surveyed sales professionals mentioned earlier said they know that social media is important to their success. Among the top sales performers over two thirds believed social media as being important to their success. But, they said their companies were not giving them the training they needed in order to leverage social media to be successful.

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Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. The Social Technographics® Profile. Defines a data tool for analyzing social behavior of any group of customers. Feature Presentation: Social Technographics Explained, Josh Bernoff. Social Technographics Explained. tags: social media ). Author: Chris Herbert. Chapter 3.

Mi6 Quick Tip #5

MI6 Marketing Agency

Bringing social and email messaging together. One of them is Nimble a social relationship management platform. In order to send/receive messages from social networks you need to be mutually connected (following each other on Twitter, friends on Facebook, 1st degree connection on Linkedin). Find out if your current CRM system offers seamless integration with social networks.

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Mi6 Quick Tip #2

MI6 Marketing Agency

Blog Featured Mi6 Quick Tips Quick Posts Blogs Business Development Linkedin Social ProspectingUsing Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? If your employees are on Linkedin ask them to spread the word! To Consider. Related Posts.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

Breaking down “lead sources” based on a specific tactic like social media doesn’t tell the full story. For example send a direct mailer that promotes a social media driven contest. Blogs fall under social media, but I like the fact they’ve separated it in this chart. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.

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B2B Company Websites

MI6 Marketing Agency

Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. technology & social media. Other online properties linked to site such as Facebook Page, Twitter ID, Plancast, other social media ties. Outposts are perfect places for relevant messaging off-site…social networks, videos, podcasts, curation, etc. Blog Featured Marketing Strategy Online Marketing Social Media Web DesignAdvice from Marketing Peers. Ditto that.

Mi6 Quick Tip #7

MI6 Marketing Agency

How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. What matters is whether your customers, prospects and competitors are using social media. Step one: Find out if Sunnybrook is on the Social Web. Read more here.

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Are You Giving More than Your Receiving?

MI6 Marketing Agency

Also, one person’s experience with an unconference, growing a stratup, integrating email, social and mobile and is Entreprenuership risky…really? 1) What I Learned at ProductCamp (and why I went) | Source: Shawn D. She describes what the experience was like, the value it brought to her and her take on how the unconference worked. 2) Marketers Look to Integrate Email, Social, Mobile | Source: eMarketer. What it tells me is more marketers see the strategic value of using email, social and now mobile. Save Some Time on Us. We call these our Fave Five Posts. Is it?

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Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

B2B Marketing Framework

MI6 Marketing Agency

Now buyers rely on their peers, Google and social networks to gather information. Is social media the right thing for us? The collection and use of these tools and now social networks form what we call a platform that the marketer uses in order to design, manage, execute, monitor and measure. Foundation for B2B Marketing. What is a framework? To manage a project. Principles.

Stop Thinking Leads and Lists.Start Thinking Networks

MI6 Marketing Agency

mixture of articles and posts caught our eye last week with the most interesting one being building the social enterprise. Other favourites include how to connect with “movers and shakers”; easier ways to produce content and an update on the newest version of Nimble social CRM. Enjoy! 1) 5 Steps to Connecting with the Movers and Shakers on LinkedIn | Source: Social Media Today. Builds On Social CRM Vision Part 1 / Part 2 | Source: Information Week. Mi6 creates B2B social networks & communities that build reputations, generate results and make markets.

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Your customers may not be complaining too loudly on social media just yet, but they are actively looking for solutions to their current issues on message boards and in forums. Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Why message boards?

Fave Five Posts, Week of Jan 2

MI6 Marketing Agency

Blog Fave Five Posts Featured angel investment Blogging Content Marketing Social Media Social Media MarketingSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Jan 2, 2012.

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Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

Mi6 Quick Tip #8: Custom Groups

MI6 Marketing Agency

Linkedin is the primary public social network for making connections and engaging with business professionals. This group is used as a case example by Jeff Wiener, CEO of Linkedin, in this short interview on Social Media and B2B Sales. How Philips Engages with Radiologists. This is a closed group available to Employees/Alumni, Users and Consultants of Philips Medical products.

Herding cats: CRM, Social CRM, Data Hygiene & more

MI6 Marketing Agency

So, let’s see what they had to say about CRM, Social CRM, Data Hygiene and more! Social CRM for Small Business, An Interview with Jon Ferrara, Nimble Founder. Mi6 Quick Tip #5, Bringing social and email messaging together. b2bchat Blog Featured Social CRMA Twitter Q&A with B2B Marketing Professionals. Every Thursday night a bunch of really smart B2B marketers get together on Twitter to listen, learn, engage and chat on a specific topic. The best way to experience this is to participate live every Thursday from 8 to 9pm Eastern Timezone.

Social Media Sponsorship Metrics

MI6 Marketing Agency

Today’s Chart: Top 8 Metrics Used by Marketers to Measure Social Media Sponsorship Success. In the article by eMarketer “How Valuable Are Social Media Sponsorships” they show the top 8 measurements used to evaluate the success of a social media sponsorship program. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.

Mi6 Marketing Wrap Up #18

MI6 Marketing Agency

This update include: 1) The Science and Psychology of Twitter: Why We Follow and Share | 2) Canadian Executives Question Benefits of Social Media | 3) Marketing Has a Marketing Problem | 4) Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers | 5) Engaged Communities Drive Business Growth – Six Success Factors. 1.  He outlines 15 factors that affect follower growth broken down into three key categories: Social Behaviours, Message Content and Social Network Structure. Canadian Executives Question Benefits of Social Media.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Can Facebook Save Our Planet?

MI6 Marketing Agency

Facebook’s Open Compute Project, in my view, could go down as a major milestone and advancement in technology, social networking and B2B marketing history. We all know about open source software and its success and, social networks are amassing millions of people and enabling them to find, connect, share and group. In fact, Facebook is the largest social network on the planet.

Mi6 Quick Tip #3

MI6 Marketing Agency

After the presentation they can mingle and meet these people in a fun and relaxing social setting. An event, like a box event, provides a nice balance offering education, discussion, networking, entertainment and socializing. An event, like a box event, provides a nice balance offering education, discussion, networking, entertainment and socializing. What do you do? Tweet.

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Groundswell Blook Report, Chapter Five: Listening to the Groundswell

MI6 Marketing Agency

Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. The Conversation: An Introduction to Social Media. Slides 1-16: Social media defined, some Canadian Demographics (these folks are from wintery Winnipeg). Author: Chris Herbert.

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

Trends in social media may be responsible for marketing once again focusing on optimizing how the company and its products are viewed in the marketplace, moving beyond just one of many vendors to a preferred supplier status. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. 139 earned revenue between $50M – $500M. Findings.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

My top 3 tweets #9

MI6 Marketing Agency

Why top 3?:  I chose this tweet for two reasons: 1) According to Buffer it was the “most popular” tweet based on reach, faves and clicks; 2) It ties thought leadership content with use of social media. Welcome to my top three tweets for the week of July 13, 2015. Each week I pick my top 3 tweets and package them into a blog post. – Chris. No 1: Thought Leadership Interview.

Apple Taking a Bite Out of Facebook and Google

MI6 Marketing Agency

Wow, this article says Google and Facebook have a strong hill to climb and that Apple is on top because of the number of installed base of devices, their ecosystem, content and platforms that tie to the devices. 2) The real way to build a social network | Source Fortune Tech. Our advice is to create great content that generates word of mouth via social sharing and commenting. Stay committed and produce this content frequently. 5) The 2012 Community Manager Report [includes infographic] | Source: Social Fresh. You could say that we help them become Social Businesses.

Ready for the Empowered Customer?

MI6 Marketing Agency

They chat about social media, analytics, conversing and engaging with customers and more. Blog Featured Engagement Social MediaMarketing Needs to Evolve and Adapt to the Empowered Customer. We’ll be making public our editorial plan in 2012. If you’re interested and want to know more simply stay in touch by connecting with us here [you can decide how you want us to connect and engage].

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March Mi6 Chart Toppers

MI6 Marketing Agency

You need to consider too, that a 75% increase in mobile marketing may not mean much if the previous years budget was 2% of overall marketing spend for a company. I’m surprised that this survey didn’t ask about content and social media marketing. #2: Chart: Disconnect between W.W. Quick Thought: When social networks trumpet the # of members they have take it with a grain of salt. Quick Thought: Those portending that social media will be the demise of email have some “splaining to do”! Here’s some examples of social media command centers. #8 Chart: How Many U.S.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.