However, when you throw something like eye-tracking into the mix and look specifically at social media profile pages, as EyeTrackShop has in a recent study with Mashable, you can end up with some really interesting conclusions. Many of us can make some pretty solid hypotheses about which areas of a web page attract instant attention from your visitors. Read on! What's their first impression?

Receiving acclaim for her recent work, which brings together market research, behavioural and social studies, along with neurobiology and evolutionary anthropology, Hogshead has identified patterns for understanding how to captivate today's attention-deprived consumer. Many marketers (if not all!) have, at some point in their careers, come across basic principles of behavioural psychology. Maslow's Hierarchy of Needs is one prominent example that marketing professionals have historically drawn upon to understand some of the psychological motivations for action. What does this mean?