| | | Marketing to Business Executives Blog | |  Social | 16 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 5, 2011  Top Eight Reasons B2B Marketers Use Content Curation Marketers view content curation as a social as well as a content initiative. Reason 5: Marketers also start curating so they can stay up to date on competitor activities, issues facing their customers, brand commentary, and discussions in social media. Reason 8: Marketers also gain insight from their customers’ article choices and social media engagement enabled by content curation. | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. Manage social media participation. Demonstrate thought leadership. | | | | | |
| MARKETING TO BUSINESS EXECUTIVES BLOG MAY 20, 2011 The Role of Context in Curation: B2B Marketers Take Note lot of Waldstein’s post refers to the role social voting is having on curation: if a lot of people like something, some consider it more valuable. Social (i.e., Every B2B marketer should read Arnold Waldstein’s thoughtful post entitled, “ Context, not content, is king.&# The context he describes is exactly what B2B marketers need to provide in their content curation. He points out that, “Few of the curation platform players seem to understand that content without dynamic context is really neither interesting nor that valuable.&#. He doesn’t. | MARKETING TO BUSINESS EXECUTIVES BLOG JUNE 24, 2011 Number One in Social Business The big takeaway…my number one in social business: it all starts with a problem that needs to be solved…and that you can affect. The discrete problem of speeding information sharing about availability and need for parts is the level where social business can have an impact. Businesses don’t “become social.&# Discrete problems get solved through new processes enabled by social technologies. Filed under: Business management , Implementation success Tagged: Boston , Enterprise 2.0 , Social business. Social businessAt Enterprise 2.0 | MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 9, 2011 Finding the Information You Need Quickly, Reliably and Cost-Effectively Someone raised the question on Quora a month ago: Would most users rather have content delivered to them based on interests or by their social connections? Relationship approach: social graph. Then Arnold Waldstein started a Conversational Rant a few days ago on his blog, pointing out that he would like to “parse my world by conversations, by topic, by trusted connections daily.” ” Then Romain Goday of Darwin Ecosystem laid out five different approaches to content curation : Expert approach: curators. Crowd approach: popularity. Patterns approach: emergence. | MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 7, 2011 How do you involve your experts in social media? ConnectedN is a Software-as-a-Service curation platform focused on making social media engagement feasible for busy professionals, particularly those in enterprises that adhere to strict guidelines for pre-publishing approval. This includes a brand-compliant microsite that sits on the customer’s Web site for publishing curated content, the aggregation and routing software that finds relevant social media mentions and routes them via email to appropriate experts and reviewers, as well as newsletter distribution and social media publishing capabilities. . Not the marketer. | | | | | | | |
| - Need a quick news fix in a speciality area?
If you haven’t taken a look recently at Eqentia’s portal with its 12 channels for business, 17 for technology, 4 for social media and many more, it’s worth a browse. Eqentia Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Content curation Content marketing Eqentia Social mediaEqentia curates news into all these channels and most of them are available to the public for free. Now they have upgraded the user interface and it looks terrific. There’s also more to Eqentia than the free stuff. MORE >> - Sorting through content curation options
Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers. There are dozens of content curation tools out there. Let me know what you think. MORE >> -
 Eqentia content curation gives control to information consumer.
My newsletters subscriptions at a couple of these sites deliver links prioritized by social attention, which helps me stay current on the buzz (which may or may not be what is most important). Eqentia is definitely an option marketers should explore for most of the marketing uses of content curation. Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Content curation , Content marketing , Thought leadership Tags: Business , Curator , Eqentia , Marketing , Personalization , Social media Like Be the first to like this post. No trackbacks yet. MORE >> -
 “Curation” gets six tweets per hour…right now!
Many of the content curation systems for business ( Eqentia , Hivefire , Loud3r , ConnectedN , Aggregage , CIThread , CurationStation , DayLife , OneSpot , PublishThis , StoryCrawler and more) find relevant content and then give you an option to display it according to frequency of social mention. Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! It’s free. No trackbacks yet. MORE >> -
 Games as Content in B2B Marketing
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content marketing , Customer knowledge , Games in B2B Marketing , Thought leadership > Games as Content in B2B Marketing Games as Content in B2B Marketing 02/22/2011 Marketing to Business Executives Leave a comment Go to comments Bob Johnson at IDG Connect sent me a brief on using games for B2B marketing. I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web. Turns out games have been used in B2B several (many?) times, Thanks. MORE >>
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