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The Role of Context in Curation: B2B Marketers Take Note

Marketing to Business Executives Blog

That’s like saying, “I know what’s going on.&#   By contrast, being a thought leader means you are saying, “I know what’s going on, what’s coming down the road, and here’s what it means to you.&#. A lot of Waldstein’s post refers to the role social voting is having on curation:  if a lot of people like something, some consider it more valuable.  He doesn’t.  Social (i.e., The point of view adds the value. Neither do I.  friendships) can’t provide the context that adds value.

Ten Use Cases for Content Curation in Marketing

Marketing to Business Executives Blog

Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information.  Manage social media participation.  Demonstrate thought leadership.

“Curation” gets six tweets per hour…right now!

Marketing to Business Executives Blog

Many of the content curation systems for business ( Eqentia , Hivefire , Loud3r , ConnectedN , Aggregage , CIThread , CurationStation , DayLife , OneSpot , PublishThis , StoryCrawler and more) find relevant content and then  give you an option to display it according to frequency of social mention.  So you don’t need to forego popularity measures in your search for what is important to you. 

Top Eight Reasons B2B Marketers Use Content Curation

Marketing to Business Executives Blog

Marketers view content curation as a social as well as a content initiative. Reason 5: Marketers also start curating so they can stay up to date on competitor activities, issues facing their customers, brand commentary, and discussions in social media. Reason 8: Marketers also gain insight from their customers’ article choices and social media engagement enabled by content curation.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

B2B battleground for content curation « Marketing to Business.

Marketing to Business Executives Blog

Publishing to a website or to social media platforms are fairly standard.  The nuances come in being able to route social media content internally so the right person can comment or in enabling information consumers to personalize their browsing experience…and using that data to engage them better. And new (e.g., HiveFire ,  CIThread ) or re-branded (e.g., No trackbacks yet.

Number One in Social Business

Marketing to Business Executives Blog

The big takeaway…my number one in social business:  it all starts with a problem that needs to be solved…and that you can affect. The discrete problem of speeding information sharing about availability and need for parts is the level where social business can have an impact.  Businesses don’t “become social.&# Discrete problems get solved through new processes enabled by social technologies. Filed under: Business management , Implementation success Tagged: Boston , Enterprise 2.0 , Social business. Social businessAt Enterprise 2.0

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How do you involve your experts in social media?

Marketing to Business Executives Blog

ConnectedN is a Software-as-a-Service curation platform focused on making social media engagement feasible for busy professionals, particularly those in enterprises that adhere to strict guidelines for pre-publishing approval. This includes a brand-compliant microsite that sits on the customer’s Web site for publishing curated content, the aggregation and routing software that finds relevant social media mentions and routes them via email to appropriate experts and reviewers, as well as newsletter distribution and social media publishing capabilities. . Not the marketer. 

Finding the Information You Need Quickly, Reliably and Cost-Effectively

Marketing to Business Executives Blog

Someone raised the question on Quora a month ago:  Would most users rather have content delivered to them based on interests or by their social connections?  Relationship approach: social graph. Then Arnold Waldstein started a Conversational Rant a few days ago on his blog, pointing out that he would like to “parse my world by conversations, by topic, by trusted connections daily.” ” Then Romain Goday of Darwin Ecosystem  laid out  five different approaches to content curation : Expert approach: curators. Crowd approach: popularity. Patterns approach: emergence.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value. Let’s start.

Today’s Rant: Why Marketing is Harder — and More Fun

Marketing to Business Executives Blog

Collaborate fully with sales and lead the company into social business where “everyone is a marketer” Draw insight from customer interviews, analyze data, demonstrate accountability… …the list goes on. A salesperson who is face-to-face with a prospect can vary his or her dialogue to accommodate the prospect’s needs and interests.  The salesperson knows the company size, location and industry as well as the prospect’s role and stage in the buying cycle.  She can assess the prospect’s level of knowledge and fill in gaps.  Leadership matters.

Marketing: The New Finance…with a technology ecosystem to support it

Marketing to Business Executives Blog

For my money, the following are essential: Data: finding, managing, and maintaining data from all channels (including social); making it accessible across applications. Implementation: supporting publishing to all channels, including web, social, mobile, email, and advertising. At the Adobe Omniture  Summit 2011, Aseem Chandra, Vice President of Marketing for the Omniture Business Unit, referred to marketing as “the new finance” because it can now measure the pulse of the business in a way that only finance could have in years past. Think about it. Do you agree? 

Evidence:the heart of your business (and marketing) plan.

Marketing to Business Executives Blog

Their research shows that businesses that try to execute their business plans flawlessly usually fail.  Most successful businesses did not start out intending to be in the business that succeeded for them. ( Read the book for some great examples.) Instead of doing a business plan, they pose a five-step recipe for launching a business that will succeed (i.e., No trackbacks yet.

Need a quick news fix in a speciality area?

Marketing to Business Executives Blog

If you haven’t taken a look recently at Eqentia’s portal  with its 12 channels for business, 17 for technology, 4 for social media and many more, it’s worth a browse.  Eqentia Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Content curation Content marketing Eqentia Social mediaEqentia curates news into all these channels and most of them are available to the public for free.  Now they have upgraded the user interface and it looks terrific.  There’s also more to Eqentia than the free stuff. 

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Content marketers: throw out your editorial calendar!

Marketing to Business Executives Blog

The first recommendation in Accenture’s publication, Social Media:  Rewriting the Rules on Content Management , is to throw out your editorial calendar.  Shocking!  Through content curation, marketers can harvest timely, relevant topics from news articles, blog posts and social mentions.  Filed under: Buyer behavior , Content curation , Content marketing , Thought leadership Tagged: content curation , Content marketing , Editorial calendar , Marketing , Social media. Shocking!  Doesn’t it drive your budget, assignment, and approval cycles? 

Sorting through content curation options

Marketing to Business Executives Blog

Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers.  There are dozens of content curation tools out there.  Let me know what you think.

Is it Time to Ditch the Term “Social”?

Synecore

Is social media social? Social

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. Social Media Examiner ).

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

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Social selling, social business, social employees and other hype

grow - Practical Marketing Solutions

Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. And for most companies, becoming a “social enterprise” will take a significant cultural change. The social enterprise.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

Inside the Mysterious World of Dark Social

Act-On

Content sharing via social media is really important, right? But have you heard of “dark social?”. We can, and do, track how and when people access our content from links we send them in email or make available in social media, and so forth. It’s called dark social. What, exactly, is “dark social”? That’s one incarnation of dark social. Wha?”. Yikes.

Content Strategy for Marketing

SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. curation in detail • Architect content for SEO, CMS, marketing automation, mobile, and social • Recruiting content positions • Establish process / workflow, guides, and tools. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content. Strategy for.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

How Smart People Do Social Selling

Act-On

Social selling has been rising in popularity for awhile. It’s not a magic bullet (don’t nix cold calling yet), but social selling does work. According to research from the Aberdeen Group: 6% of the salespeople using social selling as part of their sales process outperformed their sales peers. 46% of social sellers hit their quotas, compared to 38% of other reps who don’t.

23 Outstanding Social PR Guides

Webbiquity

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. What are the best practices for social PR? Social PR Strategies and Tactics.

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Social selling and the social enterprise: From fantasy to reality

grow - Practical Marketing Solutions

Many organizations are experiencing frustration with the concept of the “social enterprise.” By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, and the call center. have a leader in Michael Dell who understands social media and this change is aligned with the company agenda.

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Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. In addition, socially savvy reps beat their quotas 23% more often. ” Koka Sexton  -  Content and Social Team at LinkedIn.

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How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. By Mark Schaefer. Fowler.

5 Easy Tools for Social Selling Success

Webbiquity

Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Remember trying to manage your brand’s presence on social media pre Hootsuite? Easy Tools for Social Selling Success. Guest post by Austin Duck. It was the stuff of nightmares.

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Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Social sites are rented, not owned, assets.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists  spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic. Public social media is conservative.