| | | Marketing Leadership Council | |  Social | 32 articles |
| Page 1 of 1 | Previous | Next | MARKETING LEADERSHIP COUNCIL NOVEMBER 15, 2011  5 B2B Marketing Trends for 2012 As one example of B2B marketing teams aggressively managing the skillset transition, consider the example of Cisco starting to “badge” and reward its marketers on their social media impact. I wrote about this in a blog post on the Present and Future of B2B Social Media. Ask yourself: how sweet/spooky would it be for 20% of your pay to rest on your social graph? Skillset Reset. | MARKETING LEADERSHIP COUNCIL OCTOBER 26, 2011  5 Things Marketers Fear the Most Take a look at our guide to monitoring social media , a vendor selection guide from UBS , our database of social media vendor profiles , and, if you’re interested, dive into our Digital Media forum to network your peers in social and digital across the globe. Most of our readers will celebrate Halloween – a celebration of the macabre and scary in life. Recession. | | | | | |
| MARKETING LEADERSHIP COUNCIL APRIL 10, 2012  Are You Ready for the Future of Marketing? Technology Native: Be it marketing automation, marketing operations, or digital and social media -technology is highly intertwined with marketing today. I looked at my marketing text books one last good time – the pages seemed fairly crisp, but most examples cited in the book seemed obsolete. So what happened to the classical marketer – the one whose world circled around the 4Ps? | MARKETING LEADERSHIP COUNCIL JANUARY 18, 2012 Marketing’s Reading List for 2012 His examples are primarily from the world of politics, but the parallels are clear: when algorithms and social circles control what one is exposed to, serendipity dies. A lot of folks have made New Year’s resolutions to stay more on top of developments in marketing and related fields – I know I have. Obviously, one of the best ways is to keep following this blog; but while you’re not doing that, check out some of these important new books: Thinking, Fast and Slow. think that, in some respects, this book will help folks truly re-think what drives commercial behavior. | MARKETING LEADERSHIP COUNCIL OCTOBER 24, 2011  B2B Social Media: Present and Future On Tuesday, I had the pleasure of moderating a great panel conversation on the use of social media in B2B sales and marketing. If you are going to start with social media, figure out early on what you’re going to stop or scale back. In this case, the paid media amplifies the highly trusted social media, drawing more parties to the conversation. And so much of it! | MARKETING LEADERSHIP COUNCIL AUGUST 30, 2011  4 Lies Marketers Tell Themselves 2) We need a social media team, but let’s just hire some young people – they know how to do that Twitter stuff! think it’s broadly true that, as you go up the age continuum, you’re less likely to find folks familiar with the mechanics and culture of social platforms like Twitter. Got more? Let us know in comments! Customers (and consumers!) Got more lies? | | | | | | | |
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MARKETING LEADERSHIP COUNCIL | WEDNESDAY, SEPTEMBER 5, 2012  4 Things to Watch Before 2013
It’s a theme that’s gotten gradually louder across 2012, and we’d expect it to continue into the end of the year: a growing (and, in our opinion, appropriate) skepticism over the business value of social and digital media. Here are a few numbers to keep an eye on: digital CPMs, major corporate pullouts from social advertising platforms, Facebook’s share price. For the last few years, we’ve been hearing from our friends in B2B marketing that B2C-like tactics – such as social media – are increasingly effective in the B2B environment. MORE >> -
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, SEPTEMBER 19, 2012  4 Ways B2Bs Can Integrate Digital
Digital media can help introduce doubt around current assumptions, disseminate new ideas broadly, and add social proof/credible support to those new ideas. Get social proof behind the disruptive idea. Pioneering companies also use social networks to communicate their ideas as broadly possible. IBM is leading the charge here by helping sales reps share key insights with their social networks. We recently polled B2B CMOs on their top priorities for next year and “Digital integration” came pretty high on the list. Cisco is a great example here. LinkedIn vs. Facebook). MORE >> - How to Fail at Social Media
Social media’s not so new anymore, but brands seem to be in the midst of high-profile failures all the time. So, we thought: if we were to create a guide on how to fail at social media, what would it look like? For a long time, companies and brands mostly thought of social media as a secondary channel for marcomms and customer service. But brands still aren’t putting the kind of strategic and planning muscle behind social media that they dedicate to other channels: for the most part, social is relegated to a role supporting more traditional channels. MORE >> -
 Why B2B Marketers Should Care about the Super Bowl
Let’s look at last year’s ad for Chatter.com, Salesforce’s enterprise social media platform: There’s an emotional message here: the cloud, as embodied by Chatter, is a futuristic, quasi-magical solution for keeping far-flung, overworked teams on the same page. B2B marketers typically don’t get to participate in the Super Bowl hoopla – at least, not in the same way that their B2C colleagues do. But if you’ve got the budget for it, there’s a smart way that Super Bowl ads can fit into B2B marketing plans. Now, Chatter hasn’t done that. MORE >> - 3 Steps to Better Content Marketing
Cisco knew it needed to shift this perception, so it first listened to existing conversations on social media for about a month to establish a strong baseline knowledge of current trends and customer language. When social media was new, many of our members set up teams to focus on Facebook and other social platforms; we found, though, that social must be integrated with the rest of the company’s marketing efforts and coordinated by a Ringmaster (you can read more about our HBR article here ).Just To get content into your customers’ hands, it needs to be credible. MORE >>
- Nurturing Leads, Intelligently MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JULY 11, 2012
- 6 Ways to Better Qualify Your Leads MARKETING LEADERSHIP COUNCIL | MONDAY, FEBRUARY 13, 2012
- Of Earthquakes and Marketing Plans MARKETING LEADERSHIP COUNCIL | TUESDAY, AUGUST 23, 2011
- Marketing Green to Small Businesses MARKETING LEADERSHIP COUNCIL | WEDNESDAY, NOVEMBER 30, 2011
- Bursting the Big Data Hype Bubble MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 5, 2011
- Content Marketing Made Simple MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JULY 18, 2012
- How GE Healthcare is Disrupting Cancer MARKETING LEADERSHIP COUNCIL | WEDNESDAY, AUGUST 22, 2012
- 3 Steps to Better Channel Alignment MARKETING LEADERSHIP COUNCIL | TUESDAY, SEPTEMBER 11, 2012
- How to Fail at Marketing Planning MARKETING LEADERSHIP COUNCIL | WEDNESDAY, AUGUST 15, 2012
- Emerging Market Notes MARKETING LEADERSHIP COUNCIL | TUESDAY, JUNE 26, 2012
- Unanswered Questions for Marketing in 2012 MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 4, 2012
- How Marketing Awards Go Wrong MARKETING LEADERSHIP COUNCIL | TUESDAY, JULY 17, 2012
- How Big Companies Can Stay Innovative MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JULY 25, 2012
- 3 Ways Tech Marketers Can Cut Through the Clutter MARKETING LEADERSHIP COUNCIL | MONDAY, OCTOBER 17, 2011
- The Search for Marketing Excellence MARKETING LEADERSHIP COUNCIL | MONDAY, APRIL 9, 2012
- Qualifying Leads, Socially MARKETING LEADERSHIP COUNCIL | WEDNESDAY, NOVEMBER 9, 2011
- Demonstrating the Value of Social Media for B2Bs MARKETING LEADERSHIP COUNCIL | TUESDAY, OCTOBER 11, 2011
- A Few Thoughts on the FDA’s New Social Guidance MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 11, 2012
- 10 Agility-Building Steps for Turbulent Times MARKETING LEADERSHIP COUNCIL | TUESDAY, AUGUST 23, 2011
- 4 Keys to Driving Breakout Innovation MARKETING LEADERSHIP COUNCIL | TUESDAY, JUNE 12, 2012
- Calming Your Customers’ Fears MARKETING LEADERSHIP COUNCIL | TUESDAY, JANUARY 24, 2012
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