Lately eMarketer has a lot of good info about how marketers are incorporating social media into their daily tactics. In their August 20th online report they also note that marketing executives are also struggling to keep up with new social technologies. How are marketers getting the latest social information? Tags: Genius.com best practices social marketing social media genius.com Marketing Automation In an earlier post I noted eMarketer’s stat that only 34% of companies, well below the 49% shown in the earlier BtoB Genius survey. Tweet This! Digg this! MORE >>

Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. This post suggests some shortcuts: rather than writing an article, you can also use different media, such as audio or video. It’s also helpful to ask other people to contribute content. With a combination of strategies you can create the required amount of content more quickly and with less effort. Guest Post. In most industries there are consultants or partner companies who would love to get exposure to your audience. MORE >>

It’s undeniable that consumers are moving much of their communication off of email and onto the social networks, and that those networks provide unbelievable opportunities to better understand and convert customers.  It’s also why we were the first automation company to build in social media monitoring.  believe the radian6 deal, with all of it’s deep social listening and engagement capabilities validates our philosophy.  Will consumers just abandon their email boxes in favor of the social networks?  movement. Tweet This! Share this on LinkedIn. MORE >>

With all the social hype it seems appropriate to put a twist on the old Mark Twain quote “The news of email’s death have been greatly exaggerated.&#. At a recent Gartner briefing Nikos Drakos gave a presentation on social software for the enterprise. The leading social software he was cited was email. If underscoring was needed, MarketingProfs in its February 2010 piece echos Nikos point in its headline “Email is Integral to Social Communications”. The question Jeff addresses in his whitepaper is if email is alive (and growing with 1.9 Take a look. Tweet This! MORE >>

Salesforce demonstrated social media fully integrated into the sales and marketing experience of using SFA. From the beginning, Sales 2.0 has promised massive productivity and efficiency gains for Sales and Marketing.  Starting with the Sales 2.0 technology funnel which I first published in “ Sales 2.0 for Dummies ”, the movement has focused on both the short and long term promise of cloud technology to shorten the BUYING cycle (and yes, by implication the Sales cycle, but this is an essential mentality shift brought about by Sales 2.0). It is remarkable how rich the Sales 2.0 solution. MORE >>