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Marketing Craftmanship

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Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic devices, many people were already practicing a form of social distancing. We may all be in this together, but social distancing has also changed the meaning of what “together” really means.

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An End to B2B Social Media Madness

Marketing Craftmanship

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. A company blog is the most effective way to leverage social media.

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Do Most CEOs Lack Social Skills?

Marketing Craftmanship

According to a new study sponsored by Domo and CEO.com , CEOs at Fortune 500 companies are participating in social media channels significantly less than the general public. The study claims that 70% of them have absolutely no presence on social media. on Facebook, 4% on Twitter, and less than 1% on Google+. general public.

PR 100
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3 Ways Social Media Will Fail Marketers

Marketing Craftmanship

Social media will not increase word of mouth influence. Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites.

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Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

Websites dedicated to employee dissatisfaction were social media pioneers; empowering workers to publicly call their manager a “5-Alarm Nut Job” without retribution, to gripe about low pay or a lousy lunchroom, and to warn others to look elsewhere for a job.

PR 100
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Why Most B2B Firm PR Strategies Fail to Deliver Tangible Results

Marketing Craftmanship

Most firms simply post media placements on their social media and website like a hunting trophy…which has little practical value. If your firm would like to learn how to improve the return on its PR investment, let us know how we can help.

PR 130
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Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

Despite all the buzz regarding social media, that channel also falls short in terms of engagement, as most blog posts go unread. A fundamental marketing objective is to engage clients and prospects in a conversation regarding their specific needs and opportunities.