Forget about Instagram, take a look at the Social Enterprise [infographic]. As 2012 comes to a close, we look forward to an amazing 2013 helping our customers become better marketers through the power of marketing automation.  There will be lots of top 10 lists floating around the next few weeks as well as no shortage of predictions, but we wanted to share the top blog posts from the Mouth of the Funnel as determined by views over the past year.  The Ten Do’s and Don’ts of Email Marketing. simple lead nurturing example for every business. Happy Holidays! MORE >>

How and when did they touch your company either in person or via some on-line path (website, social group, etc.)? There are many different dimensions to the marketing discipline and no shortage of pundits who expound on the merits and complexities of brand, position, etc. but in reality, the only thing that matters about your marketing efforts are their impact on customer acquisition. Go and look at your last three new customers. Where did they come from? How did they find out about you? How long were they in your sales cycle? Now take a look at your sales pipeline. MORE >>

Aside from marketing automation topics, this blog covers social marketing, sales process, email marketing and content-writing. 7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. David has covered the industry for a long time and is possibly the most knowledgeable (and objective) blogger in the field. Ths blog updates very frequently with great advice for all levels of marketing automation users. MORE >>

Nimble ,  Rapportive (now part of LinkedIn), Gist (now part of RIM), and even FullContact can give you a quick, on-demand view of someone’s true social profile. ” Lead Capture Marketing Automation Thought Leadership forms landing pages social profile whoIn a word, yes. In an on-demand, try before you buy world excluding an email address because it is from Gmail vs. a branded domain is a big mistake. People try products with personal email addresses be it for their company use or personal use. What do you think?  What do you do at your company? MORE >>

Reach – simply stated, this is the number of people you can reach with your message be that an email campaign, on-line advertising, organic traffic from content like your blog, social distribution and sharing, etc. There is starting to be a lot of effort to promote the concept and category of Revenue Performance Management as the next iteration of marketing automation. Companies like Eloqua and Marketo who target the largest of enterprises have embraced this phrase as part of their marketing message and are working to drive the thinking around it. Should you buy more on-line ads? MORE >>