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JANUARY 12, 2010 [Social] Marketing Automation Trends for 2010
Integration of Social Media, Inbound Marketing and Marketing Automation. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Marketers will continue to struggle with the new Social Media reality and coming up with smart ways to influence the market’s conversation about their brand. Focus within social media.
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MARCH 8, 2010 [Social] Sales 2.0: Marketing Automation & Salesforce Chatter
Social Media monitoring? Today I’m at the Sales 2.0 Conference in San Francisco. write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 is all about.
SEPTEMBER 30, 2010 | LEADSLOTH
[Social] Pardot User Conference Proves They’re a Top Marketing Automation Vendor
SEPTEMBER 1, 2010 | LEADSLOTH
[Social] Learn Holistic Lead Nurturing
AUGUST 26, 2010 | LEADSLOTH
[Social] Social Media & Marketing Automation
AUGUST 23, 2010 | LEADSLOTH
[Social] MarketingSherpa B2B Marketing Summit
JULY 12, 2010 | LEADSLOTH
[Social] Hubspot Review
JUNE 7, 2010 | LEADSLOTH
[Social] Upcoming Lead Management Events
| | LEADSLOTH
JULY 12, 2010 [Social] Hubspot Review
But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. If you’re a mid-size company, search Engine Optimization and Social Media are really the key features that you’ll use HubSpot for. Conclusion.
| | LEADSLOTH
SEPTEMBER 1, 2010 [Social] Learn Holistic Lead Nurturing
There is more information available online and in social networks, and sales people get involved at a much later stage. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. Cost: FREE for qualified marketers.
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MAY 5, 2010 [Social] Social CRM, Inbound Marketing and Marketing Automation
Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing. Social CRM.
| | LEADSLOTH
OCTOBER 20, 2009 [Social] Is Content Marketing the New PR?
You start defining the personas that you target, and you find out how to reach them through Social Media. Tags: Social Media content marketing public relations seamless integration Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising.
LEADSLOTH | THURSDAY, AUGUST 26, 2010 [Social] Social Media & Marketing Automation
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. asked myself: Does Marketing Automation Get Social? How can Social Media be integrated with Marketing Automation? started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social. Social Media ROI. Social Media Monitoring. Share to Social. MORE >>
LEADSLOTH | WEDNESDAY, FEBRUARY 17, 2010 [Social] 5 Ways to Use Social Media in Marketing Automation
will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. In this first post I will give an overview of my talk on Social Media: if you’d like to hear the full story, please come to the DC event , or wait until the University comes to a city near you (London, Palo Alto, Boston confirmed; Dallas, New York, Atlanta and Chicago announced). Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. Many of today’s customers interact with Social Media. MORE >>
LEADSLOTH | MONDAY, JUNE 7, 2010 [Social] Upcoming Lead Management Events
Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell. MORE >>
LEADSLOTH | WEDNESDAY, JULY 22, 2009 [Social] Are You Old Enough for Inbound Marketing?
though Inbound Marketing and Social Media would be a Generation Y thing! The tech industry is known for inventing new names for existing things, mainly to promote their own company. Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ). The newest term on the block is “Inbound Marketing. I’ve already written several posts about Inbound Marketing, but I wondered if the average B2B marketing manager has any idea what it means. Overall Results. MORE >>
LEADSLOTH | TUESDAY, JUNE 30, 2009 [Social] Inbound Marketing Automation
Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. That gave me enough ideas for a new post, so here it is. What is Inbound Marketing? In short: any marketing activity that draws people to your website. What is Marketing Automation? MORE >>
- [Social] Social Media for B2B Lead Generation LEADSLOTH | THURSDAY, JULY 16, 2009
- [Social] Measure Your ROI on Social Media Leads LEADSLOTH | TUESDAY, AUGUST 4, 2009
- [Social] Pardot User Conference Proves They’re a Top Marketing Automation Vendor LEADSLOTH | THURSDAY, SEPTEMBER 30, 2010
- [Social] MarketingSherpa B2B Marketing Summit LEADSLOTH | MONDAY, AUGUST 23, 2010
- [Social] Genius Marketing Automation Blog Posts LEADSLOTH | THURSDAY, JANUARY 14, 2010
- [Social] How Are CRM and Marketing Automation Different? LEADSLOTH | MONDAY, NOVEMBER 16, 2009
- [Social] Inbound Marketing & Marketing Automation LEADSLOTH | TUESDAY, JUNE 23, 2009
- [Social] LeadSloth Marketing Automation Blog – Survey Results LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- [Social] 8 Tips to Get Started with Marketing Automation LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- [Social] B2B Pay Per Click Advertising LEADSLOTH | TUESDAY, AUGUST 11, 2009
- [Social] Demand Generation Blogs Continued LEADSLOTH | FRIDAY, JULY 10, 2009
- [Social] Top-10 Demand Generation Vendor Blogs LEADSLOTH | WEDNESDAY, APRIL 29, 2009
- [Social] MarketingSherpa’s Email Summit 2009 LEADSLOTH | SUNDAY, MARCH 15, 2009