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Predictive Marketing Tech Talk: The End of Going With Your Gut

Lattice

With the influx of data coming from the Web, social and other sources, many … Predictive analytics is all around us.

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Account-based Marketing: It’s Time to Flip

Lattice

The topic is taking over events, webinars, blogs, social media. Think air cover campaigns on social and search and direct mail campaigns to stand out from the crowd. Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. And it should be at the top of your mind too.

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The Age of Transparency

Lattice

He mentioned it when talking about a conversation he had with his son, around the fact that in today’s age its so easy to figure out what your significant other is doing via social media, so re lationships are much more transparent.

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Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Lattice

The Lattice Data Cloud help flesh out the data by adding insights from a variety of third party sources that cover financial, social, firmographic, web, technology and news updates. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems.

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I Like Big Stacks and I Cannot Lie

Lattice

There is so much spam out there that even the best email can get lost in the mix, so I love seeing new campaigns that take advantage of other tools in the martech stack like social amplification solutions, video targeting or a personalized website.

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. Lattice helps fill this gap with insights from the Lattice Data Cloud. With over 35 data partnerships and scanning more than 100 million websites, we have data on over 150 million businesses. Identify who is Actively Looking on the Web.

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The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

We then amplify our videos’ reach through social via GaggleAMP and HootSuite and through email via Marketo. We take that information to tag the videos so that we can provide them to the sales team to share with customers and prospects through KnowledgeTree , our sales enablement tool.