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Account Based Marketing and its Growing Interest Among B2B CMOs

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” I would say based on the results of research done by Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter reveal a growing interest in Account Based Marketing (ABM) among B2B CMOs - in particular B2B tech CMOs. Not all that impressive. " So Why The Growing Interest In ABM?

Still Wondering How to Get Started in Social Media in 2016?

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It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities. Social Marketing

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it.

100 Things You Are Doing Wrong on Social Media

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You are not thinking of your blog as the hub of your social media efforts. You are not considering a global audience and looking at Chinese-based social networks, among others. You are not making your social media channels easy to find on your website. You are not including your social media channels in all prospect and customer communication touchpoints.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Does Paid Social Media Work?

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It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner. Social Marketing

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Skills CMOs Look For When Building a Modern Marketing Organization

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Social Media. The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Customer Insights. Digital Marketing. CMO Corner

5 Tips For Improving Your Social Media ROI

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by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social? Social + Marketing Automation = ROI!

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How to Decide What Marketing Metrics to Track and Report

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For example, social media metrics like followers, likes, and comments are important to track within the team that is doing it. You need to understand the health of your social media channels through its growth and engagement, but those are not metrics to report up your management chain. Yesterday I was at a marketing event and the topic of metrics came up. And about that powerpoint.

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Only 55% of Marketers Using Insights from Social Data

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It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. One surprising statistic we found was only 55% of respondents say that they are using the insights gathered from their social data to help formulate their marketing plans. Surprise.

Tools Marketers Need For Cross Channel Marketing Attribution

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Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube creators and Vine aficionados), are benefitting from platform proliferation. Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing. At least it better be.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

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Few things have had such a profound effect on the way we live, work, play and socialize as mobile devices. It's Friday which means it's Friday Five time, our weekly curated collection of five stories on one specific topic. This week, it's Mobile Marketing. Report Highlights the Millennial Opportunity on Mobile. Read the full story on Mobile Marketing Magazine. Mobile Marketing

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Social, Email, Mobile Apps. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. This is one of the ways to become a modern marketer. Page Depth.

4 Ways to Battle the Content Marketing Paradox

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recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox. As brands up the ante to churn out content at the breakneck speed of social media, consumers tend to retreat, too overwhelmed by choices to engage with anything. Content Marketing

7 CMO Quotes You Need to Read on Marketing Technology

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Today, we are still required to aggregate information and insights from many tools-- CRM, social listening, POS and e-commerce data, etc.-- but together, they provide an almost immediate read on how you’re doing. That number is up from 150 in 2011. That translates into an increase of over 2400%. in just 5 years. And weeding through them all can take a whole lot of time. CMO Corner

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

10 Surprising Statistics About Marketing Technology

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Even more shocking is that hot topics like social media (both publishing and monitoring) were quoted by barely 40%. For today’s marketer, that’s a huge opportunity to miss out on - as the social sphere grows, so can results. 8) Only 30% of companies are going full tilt in the content marketing arena. This blog explores the figures. Nor should we. It gets worse. Takeaways.

5 Mobile Insights That Will Change How You Market to Millennials

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Millennials are often multi-tasking when they’re scrolling through their social feeds, checking email, or even browsing websites.This shift in social norms has immense implications for marketers. When asked about their preferred method for contacting a business, 66% said they were likely to call a business vs. only 22% who said they were likely to use social media.

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4 Ways to Turn Marketing Ideas Into Engaged Customers

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Among the most widely deployed applications are social networking tools, web analytics, digital advertising platforms, marketing automation systems and multichannel campaign management programs. 3. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available. ” 4.

10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing

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And of course in today's world, the best and most direct way to engage with someone is via the use of social media, which according to Carter Hostelley, CEO of LeadTail is the #1 thing CMOs have in common. Social media influence is shifting, from the notion of simply having a large audience to that of having a highly valuable audience. Of the 1,034 marketing leaders in the U.S.

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Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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Any campaign, email, webinar, social post, blog or website should be a part of a larger, integrated marketing effort. How has social changed? Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this.

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The Preferred Methods of Social Sharing by CMOs

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Many are quite adept and active when it comes to their social media footprint. Last week via a Forbes post I shared some social CMO stats from 2015 including top hashtags shared by CMOs for the year and most popular publication, too. Leadtail uncovers social insights reports on CMOs and other decision makers. CMO Corner

How To Build Up Social Media Marketing Like LEGO

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by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Keep social media management in house.

5 Ways Video will Transform Digital Marketing in 2016

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For many businesses, video marketing and video production are becoming a core competency, no different from writing, content marketing, PR, and social media. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Now that marketers are getting comfortable with video as a content medium for both brand and demand, the real fun begins.

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Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

A Look at the Future of Social Marketing Automation

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His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. But what about our efforts on social networks? Currently, a lot of social marketing isn’t automated at all. And conversely, the future of marketing automation will be decidedly social.

3 Features Content Marketing Technology Needs to Provide

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The right technology is vital not just for content marketing success but other areas of marketing including cross-channel marketing, marketing automation, social media and more. By now you probably have heard the phrase "it's not big data, it's the right data." The same principle is applicable to content marketing. And the content needs to be fresh and new. Analytics.

3 Ways To Use Video To Get Tactical On Facebook

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Let me hear your social talk, your social talk. Let me hear your social talk. For more help when it comes to not only Facebook but all social media, be sure to download the Modern Marketing Essentials Guide to Social Marketing. Social Marketingwanna get tactical. Let's get into tactical. Ok, I know. Cheesy as all get out. My apologies. oh never mind.

Avoid these 10 Marketing Automation Rookie Mistakes

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Marketing automation includes (in no particular order) lead management, social media, CRM, closed-loop reporting, content marketing, contact washing, landing pages, query strings, advanced multi-channel campaigns — you get the idea. If your company is considering marketing automation or you have recently implemented it, you are not alone. Some marketers will fail. Lead Scoring.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Mobile Marketing Trends for 2016

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Most of our time and effort is spent on the most visible channels: search ads, display ads, SEO, social, email and content. Read the full story on Social Media Today. ###. Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic. This week's topic: Mobile Marketing. Given that there are now 1.91

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New Gartner Report: Build Your Digital Marketing Hub

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Marketers need actionable profiles for both anonymous channels -- such as advertising -- and known channels, such as email, mobile and social. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Because marketers have a variety of data sources to contend with, a digital marketing hub must help them connect with the right data that matters.

Marketers are Feeling the Social Relationship

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We recently partnered with Social Media Today to develop a survey that would support a better understanding of marketers’ social media strategy, as well as which channels were performing optimally, and exactly how marketers are collecting and using data from their social marketing efforts. Despite the plethora of social media reporting and publishing vendors , a whopping 80% of the marketers surveyed said that they are garnering analytics directly from the social media channels they are using. “Marketers are Feeling the Social Relationship.”

9 Reasons Marketers Need a Data Management Platform

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Data contained in systems that a company already manages, like a website, social media, CRM, retail point of sale, call center, and mail. Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what the marketers of the world will do with all this data is the issue at hand. First party data.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

6 Strategic Trends Highlighted at Social Media Marketing World

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Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. It’s important to realize that this same thing can happen with our own social marketing. Some other social trends that Stelzner highlighted are: 4.

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Matt Heinz: Social Media Integration is Key to Its Business Success

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Matt Heinz of Heinz Marketing shares his thoughts on social marketing in the following video. Social media marketing will continue to become more important to businesses as it become more integrated into the business. This will happen as social channels stop being shiny objects and become tools that help companies accomplish their business goals to support customers and prospects. 1.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

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Social Media. The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Customer Insights. Digital Marketing. Content Development.

Is Marketing the new Sales?

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Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. Cross-channel orchestration needs to sync online, mobile, social, advertising, call center and offline communication allover the customer journey. We believe the answer is all about orchestration.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

3 Social Media Marketing Tips For 2014

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by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence.  A reported 78% of companies now have a dedicated social media team. Social advertising is also on the rise with an estimated  $10.24 Billion dollars spent in 2013.