by Jesse Noyes | Tweet this What’s a  social business  all about? Is it about private social networks? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. social business allows organizations to better solicit and understand customer feedback, to react in real-time to industry changes and not be caught flat footed. The social business shift is leading to a social business economy. Is it about having your brand on Twitter or Facebook? MORE >>

It’s about what the brightest minds in design, content and social business think.  Steve Farnsworth, Chief Digital Strategist, Jolt Social Media : A good infographic takes data and visually illuminates the patterns within it, and makes accessible the insight that the viewer might have otherwise missed.  Data from a variety of sources, which adds to credibility and increases the odds for social sharing. Adam Singer, Social Media Practice Director, LEWIS PR : In one word: clarity. has been ricocheting around in my mind. via @Jowyang < Tweet this. Then what? Reddit. MORE >>

Social Media B2B b2b marketing brandglue Eloqua Facebook fan pages JESS3 social media marketingby Joe Chernov | Tweet this Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. It’s pretty grim when the kitchen is as quiet as the dining room. For B2B marketing professionals, Facebook can be just as bleak. Fan pages so empty the only conversation is between colleagues. But it doesn’t have to be that way. Even a marketing automation provider can inspire a vibrant Facebook community. MORE >>

With more than 3 billion check-ins happening every day on the location-based social network, it’s a goldmine for engagement. Integrate these words into your blog and social media posts, your market proposition plan and anything going out on the web, really. Some sophisticated marketers have this strategy on lock, but it is truly critical to understand not only the hard metrics of marketing channels — such as social, web, mobile, email — but also soft metrics like engagement, time spent, shares and comment quality. Batista , a freelance writer, editor and content developer. MORE >>

If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. Before you put another chat out into the Twitterverse, look into whether the topic is already covered and whether you can attract a social media savvy audience on a regular basis. Like content marketing , a worthwhile social media strategy can’t waste people’s lives. I recently did a Social Media Strategy Audit for a client that’s trying to get a monthly Twitter chat off the ground,” Collier told me. But it’s not that easy. Sundays 9PM-10PM ET. MORE >>