Industrial Marketing Today

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Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. How do you use email marketing and social media?

Industrial Email Marketing is NOT Dead

Industrial Marketing Today

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

When it comes to social media, Twitter trumps all other channels for content distribution. It scored a 47% increase in usage, the highest growth rate among all other social media channels. Content Marketing Inbound Marketing Industrial Blogs Industrial Marketing Strategies Search Engine Optimization (SEO) Social Media Marketing Industrial Marketing Manufacturing marketing SEO

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Industrial Content Marketing’s Impact on Customer Experience

Industrial Marketing Today

Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing Customer experience — the Holy Grail of customer loyalty and repeat business. Every company wants it, many talk about it but only a few get it right. Customer experience is [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Content Marketing for Engineers

Industrial Marketing Today

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. GlobalSpec in their report, Social Media Use in the Industrial Sector , states that engineers and the industrial professionals “… are still largely passive users of social media, preferring to read and watch content, versus creating and sharing content.”

The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. The next favored channel is email marketing, an old workhorse despite all the rumors of its death thanks to the current buzz about social media. I’m not trying to be clever or facetious with my headline.

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

Nikki Groom ( @IndustMarketer ) and Courtney Toomey ( @courtney_toomey ) are two people over there that deserve a lot of credit for their online and social media marketing. My social media friend Tom Lee, Jr., I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time. Annual Sales: $1.5+

Manufacturing Infographics for Content Marketing

Industrial Marketing Today

Can it be posted on various social sharing sites? B2B Lead Generation Content Marketing Inbound Marketing Social Media Marketing Industrial Marketing Infographics Sales funnelInfographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics fit the bill the perfectly for this purpose. Infographics. Infotaining” stuff.

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly. However, these companies are no slouches when it comes to using the power of blogging and social media to talk about a politically and emotionally charged topic like hydraulic fracturing.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

Also a shout out to my many followers on various social networking channels. These are exciting times in industrial marketing with so much going on – inbound marketing, creating compelling content that engages and converts prospects into customers, social, mobile and video marketing. April 2012 marks a milestone for my industrial marketing company Tiecas, Inc.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Social proof from peers can play an important role here. have to quickly shift into my explaining mode right after that. Easy, right?

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Only 22% of companies surveyed still follow the traditional RFP path, 78% are narrowing the field long before the RFP process, by conducting anonymous web research and relying on information from peers and others via social media venues ( Source: SiriusDecisions ). I don’t want to open a can of worms here by taking sides on whether the Internet has killed the industrial sales job or not. Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. The industrial buy cycle has not changed.

Industrial Content Marketing with Purpose

Industrial Marketing Today

Social media is great as conversation starters but all your efforts will go to waste unless you have a clear plan of action for converting those likes, fans and followers into contacts. B2B Lead Generation Content Marketing Inbound Marketing Industrial Marketing Strategies Social Media Marketing Industrial Marketing Social media marketingIn my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk about why your content marketing must have a purpose. What am I talking about?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Over the years, marketers have interpreted thought leadership in a variety of ways including brand awareness and now with the advent of social media, buzz building. Convert articles into short informative slides and post them on social sharing networks like SlideShare to reach a wider audience. Content Marketing Inbound Marketing Industrial Marketing Strategies Social Media Marketing Engineering services Mustang Engineering Social media marketing Technical articles The Hendrix Group Thought leadership Walter P. There is very little to differentiate one from another.

Industrial Content Marketing is Not Just for SEO

Industrial Marketing Today

good content marketer must play many roles – he/she must know SEO, be an investigative reporter who asks the right questions for extracting the meat of the matter from SMEs, be a copywriter, an editor, a marketer and be savvy about social media. Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. That is the good news. The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). Why do I say that? Now What?”.

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTubeIndustrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. View Corning’s “A Day Made of Glass” Video. Click here to view the embedded video. Some of the video’s success is also rubbing off on other marketing videos from the company.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Depth Of This Goodwill Social media, online activity, and the mobile. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. essential to market to and through your advocates, and not simply generate one-off testimonials, because: › social opens up a new world of advocacy opportunities. Advocate Marketing Creates B2B Customer. Read this report.

The Real Value of Content Marketing for Industrial Companies

Industrial Marketing Today

However, these decision makers are probably not going to read your blog posts, follow you on social media or visit your Website. In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. They are the specifiers of your product.

10 New Google Algorithm Changes Announced

Industrial Marketing Today

Social media will play a bigger role in uncovering trending topics that people are searching for. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. What caught my attention and IMO applies to industrial marketing, are these four changes: Snippets with more page content and less header/menu content: Google’s explanation: This change helps us choose more relevant text to use in snippets.

Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. Probably the most common use of social media is videos on YouTube.

Create a Content Series for Industrial Marketing

Industrial Marketing Today

Use social media to announce each new post. Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. There are many advantages to this content marketing strategy. The most important ones are: Bite sized content is easier to consume online and on mobile devices.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community forums have been around a lot longer than the newer social media channels. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options. What about good ol’ community forums?

Innovative Uses of QR Codes by the AEC Industry

Industrial Marketing Today

Content Marketing Inbound Marketing Social Media Marketing Architectural Engineering and Construction (AEC) Industrial Marketing QR codes SmartphonesArchitectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. Architects, engineers, contractors, building owners, developers and municipalities are all using them to improve productivity and gain a marketing edge. They have found practical applications of QR codes and are not using them simply because it is the mobile marketing tactic du jour.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options. Website marketing and promotion (Social media, blog, mobile friendly etc.). Many manufacturers and industrial companies consider a website redesign during Q1. Poor SEO and conversions are the symptoms that are obvious to you. Only an in-depth website evaluation can diagnose the underlying causes.

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Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Yes, a company blog does enhance their reputation and social media does increase their reach. Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing.

Don’t Let Lack of Content Stop You from Blogging

Industrial Marketing Today

These people find your blog while searching for answers to their current problem or visit via social media. The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. agree. For others, the bulk of your blog traffic, in some cases as much as 80%, will come from first-time visitors.

FAQ 31

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

Tactics: 73 blogs that target niches of long-tail phrases; content generated by in-house experts and not written by outside vendors; detailed bio and contact information on each blogger; a big ass button for “ Learn More – Email author ;” good use of videos from YouTube embedded within the posts and the use of every imaginable social media option. Exhibit #2: Indium Corporation Blogs.

Industrial Marketing Playbook – Actionable Digital Marketing Ideas for Manufacturers and Engineering Companies

Industrial Marketing Today

Integrating social media into industrial marketing. My company, Tiecas has just released a new free guide called “Industrial Marketing Playbook.”. This playbook is not about marketing theories, it is based on our accumulated experience and expertise in marketing to your engineering, technical and industrial customers. Content includes: Understanding the industrial buy cycle.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

How Blogs Help Manufacturers Enter New Markets

Industrial Marketing Today

Acquiring new readers (traffic) by using social media to announce your posts. Business Blogs Inbound Marketing Industrial Blogs Social Media Marketing B2B Lead Generation Industrial blogs Industrial Marketing Manufacturing marketing Social mediaThe current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat business from existing customers have slowed to a trickle for many of these industrial companies. Quality over quantity).

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Build a larger base of loyal customers and spread the word via social media channels. They use the entire spectrum of content and social media marketing. Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. Content marketing succeeds through quality, not quantity. View Joe’s presentation on SlideShare ).

How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Traffic to your landing page can come from other sources such as clicks from search engines (SEO), pay-per-click (PPC) campaigns and social media sharing. Your landing page may be the culprit if your lead generation campaign is performing poorly. poorly designed (layout and content) landing page can kill your lead conversion rate. What is a landing page? Bad landing pages kill conversions.

Cool Stuff Manufactured in America

Industrial Marketing Today

B2B Marketing Videos Social Media Marketing Industrial Marketing Made in America Manufacturing marketing Manufacturing videos Video marketingIn the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.”. Manufacturing has been a bright spot for a while now in our economic recovery despite the anemic growth and sporadic hiring. During these holidays, I’d much rather talk about the good news instead of Wall Street’s roller coaster ride or the recent failure of the Super Committee. Alfred J.

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Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking. Small Manufacturers Use Social Media Effectively. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content. And now for the drum roll please….

19.45 μs: 358.0 ns, 10.98 μs, 65.00 ns 245.9 ms: 172.1 μs, 2.408 ms, 242.6 ms