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How to turn social media connections into an actionable audience

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Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. By Mark Schaefer. Fowler.

How your personality aligns with social media content types

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have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

15 Amazing ways social media is changing the world

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Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists  spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic. Public social media is conservative.

Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Social sites are rented, not owned, assets.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Why “rich content” is central to your social media strategy

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This was long before “influence marketing” was a thing and I called this new trend “social scoring.” There was no inherent SEO value in my original post — I had invented the term social scoring — so the web activity alone led the reporter to me. Every organization active on the social web needs at least one source of “rich content:”. Twitter?

Why it takes so long to achieve social media success

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If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by  Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. Social media success takes time. But social media connections are weak relational links.

Four profound marketing megatrends for 2016 and beyond

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Analytics — A simple social media dashboard is not enough to win in this environment. As I detail in my book, the act of sharing drives the economics of social media marketing, creates advocacy, and affects purchasing intent. 2. This works against the traditional “inbound” strategy of populating social channels with links that direct back to your site. Learn.

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The lost blogging monarchy, the defeat of links, and the war on social media

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At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. “Nearly every social network now treats a link as just the same as it treats any other object –- the same as a photo, or a piece of text. Social media cul-de-sacs.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Podcasts and advertising: Meet social media’s new super power

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Fortunately, there is a new social media super-power that presents an extremely attractive new advertising venue: Podcasting. If you love podcasting, marketing, advertising, social media, or just the sound of Tom’s voice, you won’t want to miss this show. It’s the solution to Social Media Constipation and … well, you’ll have to hear to believe it.

Should your content generate leads or relationships?

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We’re convinced that you’re the right person to help us with our social media and content strategy. That’s why my content focuses on more advanced ideas about marketing, social media, and content strategy even though pumping out funny or provocative posts might make my blog traffic numbers soar! “Are you sure that’s the right goal?” ” I asked.

Are you ready for the mega-shift from social media to private media?

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The company founder insists it is “not a social network.” ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. The world is transitioning from public social media to private media.

Case study: Social media engagement as a point of differentiation

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There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). The thing is, Brian and Rachel understand social media and content marketing – indeed, marketing generally as it pertains to 2015 – better than most high-priced marketing directors. Many (most?)

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

From newbie to expert, here are the best social media tools for your business

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When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level. It is a great way to get started with analytics, and to become the number-junky every good social media marketer should be.

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The first step in social media marketing is not social media

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“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Sometimes the first step in social media marketing … is NOT social media! Social media marketing doesn’t start with social media.

The stress of authenticity and other reasons social media is exhausting

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Admission #3: Social media is exhausting and I’m pooped. With social media being an “always on” medium, how far to people — and companies– have to take it? The post The stress of authenticity and other reasons social media is exhausting appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But how far does it have to go?

Case study: Social media success in regulated industries

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Social media and regulated industries: A love story. The lessons for success with social media in a regulated industry. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. Are you really restricted from having an effective social media presence or are you hiding behind this as an excuse to not change?

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Social selling and the social enterprise: From fantasy to reality

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Many organizations are experiencing frustration with the concept of the “social enterprise.” By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, and the call center. have a leader in Michael Dell who understands social media and this change is aligned with the company agenda.

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A ton of useful information on social media marketing measurement!

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In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure. Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer.

What are the best social media platforms for your business?

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One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. Social media marketing simply opens up the door for connections through weak relational links. The best social media platform for your organization.

The one social media rule ALL businesses should follow

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There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). But the one social media rule I think EVERY. Lessons from the one social media rule. By Brooke B. SINGLE.

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Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

New research: An exceptional path to social selling success

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Social selling” is certainly a red-hot buzzword but it is also one of the most difficult cultural changes to attain in a company. Here are some big take-aways from one of the first real academic views of social selling. Social selling best practices. Interviews with social selling rockstars revealed these best practices: Know your prospects on social media.

Four online business rules that don’t exist any more

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By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. The funny thing? No college degree, no training. Ancient, duuude.

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Emoji marketing? You better believe it!

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At Affinio, we analyze the social connections that exist within an online audience and then segment the audience into naturally-occurring interest-based communities (clusters). By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. In fact, emojis are the fastest-growing digital language. as the word of the year.

Five ways to calm down and not be overwhelmed by social media change

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It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works. Let’s calm your social media nerves … 1. It is.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

There is no community on social media

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Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. Which leads me to this final point on the nature of social media community … 4.

Four ways Facebook Instant Articles will dramatically impact marketing

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Content distribution Content Ignition Strategy Content Marketing Content Shock economics of social media facebook Facebook marketing Internet marketing Marketing best practices Mobile marketing Social Media Strategy content marketing content shock instant articlesSomething important is about to happen, and the impact on content marketers will be profound. shift in distribution.

If you stopped publishing your social content, would anybody notice?

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By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Social Content Homeostasis On average, my small company shares around 110 posts per week. See you in the social sphere! Debate even.

10 Ways to Drive More Social Proof

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10 Ways to Drive More Social Proof from Mark Schaefer. In an information dense world, the difference between being ignored and being a success might very well hinge on this subtle idea of social proof. People are barraged with messages every day and social proof is a handy shortcut when they are trying to figure out who to believe, who to follow and what to buy.

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Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

Case study: Small business content marketing success

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Small Business Content Marketing. I had read enough online to know that social media and content should play some role in our business but I could not connect the dots. I The content acted like a magnet to our website with the help of our social media promotion. The content from the e-books and blogs have been great to share on social media as well. The Results. Consistency.