I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. There are unique political, security and infrastructure challenges presented by government applications of social media, but the power and potential is awe-inspiring. Iceland is looking at social media as a method of “sustainable transparency&# through a constant flow of information. The opportunity of social media and government is not economic or technological. Secretary of State. MORE >>

He would “do some social media.”. I’m sorry, but social media can’t”. Why do you think social media can sell a product that no one wants?”. Social media will help my customers understand my product,” he said. Say story and social media in the same sentence and you have a fighting chance with almost any social media consultant. Social media will only make your problem worse. If you don’t social media will only pour gas on the fire that’s burning your business down.”. Social media amplifies the appeal of a praise-worthy product. MORE >>

For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! But getting people to buy in and commit to social media takes MUCH more than having a shiny object. It might be easy to get in the door, but you must show relevance to business KPIs (key performance indicators) to get commitment for social media. So use a social media monitoring tool. MORE >>

I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. The social network has dominated ALL media, not just social media, for a couple of years now. One of you is a social media stalker. So how many social media users are active on the network but NEVER post? 7) Companies are rapidly figuring out social media. Magazines. MORE >>

Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. This is one of the fastest and easiest ways to start to populate the social web with great content because face it, we ALL have PowerPoint presentations! This is an easy way to find excellent content and spread the social media love to somebody who has created something great. Integrate social aspects with traditional marketing projects. Think about what you can do to leverage this deck within a social media strategy: Post it on Slideshare. Do it. MORE >>