I have seen a repeated pattern when it comes to using social media in B2B marketing.  A company executive or marketing manager drinks the social media Kool-Aid and decides to make it a big part of their pull marketing strategy.  The next thing you know, he or she is posting, tweeting, responding, bookmarking and otherwise fully engaged in every social networking outlet they can find.  This goes on for a few weeks or months until the person quits when they figure out the social media didn’t produce much results in terms of generating awareness, leads and revenue.  MORE >>

Assess your traditional and social media efforts in the past year. Evaluate your push and pull marketing campaigns as well as your social media statistics, posts and rankings. Are there new social media tools you can use (e.g. For most people, the end of the year means enjoying holiday celebrations, taking time off work, and making sure tax items are in order before Dec. For B2B marketers, the last weeks and months of the year can also mean opportunity. Ending the year successfully—and gaining solid footing for 2013—starts with asking the right questions. MORE >>

Learn the newest social media techniques and apply them with relentless consistency. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year.  As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here Here is a sampling that might give you some ideas for improvement in the coming year. Continually improve the results that you deliver.  Be better tomorrow, next month, next year. Like Yoda said, “There is do or do not. MORE >>

Use social networking – There are many social media tools available to help you move the needle of public perception, and gain far more awareness among your target audience. Every B2B company has its own identity, target market and products or services.  But all have one thing in common.  Each wants to be perceived as a leader in its chosen market space, and each wants to gain as much publicity as possible while spending the least amount of time and money. This is true for our Fusion Marketing Partners clients, and it is equally true for your organization. MORE >>

The book covers three primary subject areas: Channels: advertising, search marketing, mobile marketing and social media marketing. I just had the opportuntity to participate in an interesting eBook project.  The DigitalMarketingOne.com folks (part of CustomerThink ) brought 15 highly experienced authors together (including yours truly) to produce an eBook titled Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs.  Techniques: content marketing, lead management, revenue performance management and customer marketing. You can pick up your copy here. MORE >>