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B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

Content marketing and social media are increasingly important, but these tactics often require a sustained commitment and time to yield significant results. Pull (Inbound) B2B Marketing: The Increased Importance of Content Marketing & Social Media. What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well?

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B2B Sales and Marketing Trends for 2015

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Trend 2: Social media is getting tougher. The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research.

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Social Media – Driving Competitive Advantage for B2B Marketers

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This group could range from companies who are barely utilizing social media to those who are avid practitioners, but feel they could be doing better. But regardless of how the 45 percent is allocated, there is a significant majority of companies who are either not using social media at all or doing it in an ineffective manner. B2B Pull Marketing Social Media b2b

How to Beat Larger Competitors at B2B Marketing and Sales

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Utilize content marketing, pull marketing and social media. Clever content marketing and low-cost pull marketing tools like social media and PR can differentiate you and boost market awareness. This is equally true in smaller market segments. Certainly there are some disadvantages. For example, the big dog company has more marketplace awareness. politics or personnel decisions).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Get on Board the Mobile Marketing Revolution

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QR codes are two-dimensional barcodes that allow prospects who scan them to access a web page that contains information like product data, offers, video or audio clips, coupons, and connections to social media platforms. International Data Corp.’s However, many B2B prospects – those people you aim to serve—prefer to read and engage via mobile devices (mostly smartphones and tablets). 

Assumptions are the Enemy of Good B2B Marketing

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never use social media because it doesn’t work. Many people make the assumption that social media must not be effective because they don’t use it personally. Yet, in the past week, my wife and I have attended a concert and restaurant, each of which we heard about through social media. And two of our great clients discovered us through social media content. So the assumption that social media doesn’t work is not borne out by the facts. B2B Marketing Marketing Assumptions Social Media That marketing media/technique doesn’t work. Nobody reads long emails.

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B2B Social Media: To Connect or Not to Connect

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Friends and colleagues occasionally ask me if they should accept the various connection requests from social media platforms like LinkedIn, Twitter, and Facebook. On one end of the continuum are those that are of the opinion that all social media connection requests should be honored. Rather, we publish lots of content about B2B marketing and spread the word through social media.

Do You Need to Recombobulate Your B2B Marketing?

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If you are not using pull marketing, social media and/or content marketing, you may want to investigate how these strategies are generating awareness, leads and revenue. Bear with me a bit and I will explain the odd title of this post. read an interesting tweet from Moira Geary , who gave herself the moniker of “Recombobulator.” The English language gains a new word. Recombobulate, America.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Eyeball Share Leads to Wallet Share

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billion social networking accounts worldwide and that number is expected to grow to 4.3 The reason to establish yourself through social media and pull marketing is not to avoid personal selling but rather to lay the groundwork that makes selling easier. Cold calling Pull Marketing Social Media This number ranges as high as 80% in some industries. There are now 2.7

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B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015

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What’s up with all this social media? The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. Why don’t we cut the marketing budget by 20 percent?”. The website is awful and our leads our worthless.

Why Your Allies and Actions Are Crucial in B2B Marketing

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Likewise, if you take any type of stand in the public arena, you will have critics, and social media makes it easy for them to broadcast disparaging views. Tom Peters, noted management guru and author of groundbreaking books like In Search of Excellence and Pursuit of WOW , published some great (and free) content about the importance of allies and action for driving change in business.

Social Media Marketing: What Not to Do

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I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  And for goodness sake, don’t insult your boss or your company in social media. Remember that everything you say, and every photo you place, in social media, can and will be used against you.  It is difficult to overcome a negative online reputation. Don’t lose your momentum by incorrectly utilizing social media and don’t waste precious time generating trivial, mundane, or superfluous material. Technorati Tags: Pull Marketing , Social Media.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

Pull Marketing vs. Push Marketing – The Shifting Battleground

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Instead of just relying on ads pushing your value proposition, you produce valuable content (through social media and at your website) that solves problems. Even though I make my living as a marketer, I get as bothered as any other consumer by the constant intrusiveness of unwanted promotions. The abundance of unsolicited marketing pitches from TV, radio, Internet ads and other media exasperates me daily. Here are a few examples of irritating push marketing techniques: 1. Anyone showing up uninvited.  Whether at the office or home, this is particularly irritating.  Here’s the problem.

Is Marketing Passé? You Be the Judge

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It’s usually (not always) better to get the word out through pull marketing and social media methods. Steve Case, founder of AOL, just wrote an article for Mashable about Facebook’s acquisition of WhatsApp. The article is titled 10 Lessons We Can Learn From WhatsApp. While I am an admirer of Mr. Case and agree with much of what he stated, I sharply disagree with one of his 10 lessons.  To quote from the article: “Marketing is passé. Viral is the new marketing, and great products increasingly sell themselves. And it spread like wildfire.”. and having the right gene pool.

Creating an Effective B2B Marketing Machine

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marketing machine falters when it is idle and the pump must be primed constantly with awareness building, social media, web content and lead generation activities. ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. We refer to this as being “coin operated.” Consistency – You must have a consistent message across all media.

Would Writing a Book Help You and Your Business?

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book can give you a large amount of source material for your social media initiatives. I just published my fifth book, Winning B2B Marketing.  Being a glutton for punishment, I seem to get the urge to do this every five years or so. So let’s start with the reasons why you may not want to write a book: It takes a lot of time. There is an opportunity cost. You don’t have enough to say.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Three Essential Content Marketing Practices

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That means that you need to be aggressive in propagating your content as far and wide as possible while making sure to hit the most appropriate social media channels. Content Marketing Essentials. When I served on the AIM board, I occasionally had dealings with Bryant Duhon, the organization’s editor and community manager. Bryant’s latest post is a great example. Essential 2: Write well.

B2B Retargeting – Benefits and Pitfalls

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Have either posted or read social media content related to accounting software. Two general categories of retargeting are ad retargeting and social retargeting. Social retargeting works in a similar fashion.  When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. Chris.

In B2B Marketing, Everything Counts

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If you want to show the world that you are an expert in your market space, share relevant content with your website and social media audience. When my sons were in high school, I used to tell them that everything they did during their high school career counted. So how does this lesson apply to B2B marketing? Glad you asked! Be professional. Be articulate. Be accurate. Be personal.

Marketing Resolutions for 2014

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This could be social media, online marketing, mobile marketing, search engine optimization, or anything else that is timely and impactful. Someone sent me a list of “unusual New Year’s resolutions” and I found two to be particularly interesting: I will not bore my boss with the same old excuses for taking leave. will think of some more excuses. Resolve to be crystal clear about what you do.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

Is Social Media a Marathon or a Sprint? – by Christopher Ryan

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 I have seen a repeated pattern when it comes to using social media in B2B marketing.  A company executive or marketing manager drinks the social media Kool-Aid and decides to make it a big part of their pull marketing strategy.  The next thing you know, he or she is posting, tweeting, responding, bookmarking and otherwise fully engaged in every social networking outlet they can find.  This goes on for a few weeks or months until the person quits when they figure out the social media didn’t produce much results in terms of generating awareness, leads and revenue. 

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B2B Marketing Strategy: Inform and Educate

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The more relevant content you generate the better chance you have of being found via search engines and talked about in social network channels. David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy. The title of the article was Educate and Inform Instead of Interrupt and Sell. Scott was definitely speaking my language in this article and he had a number of salient points about successful marketing strategy.

Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects

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Here are five ways you can keep in touch with B2B prospects until the time is right to engage with them in the sales process: Connect with prospects through social media.  Here’s a link to a recent post on how to use social media to generate and nurture B2B sales leads. Technorati Tags: B2B Marketing , Pull Marketing , Social Media. B2B Marketing Pull Marketing Social MediaTiming is an extremely important element in B2B marketing and sales.  Most prospects are somewhere in between these extremes.  They are anyway, so why fight this?  Publish relevant content. 

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Making the Transition from Push Marketing to Pull Marketing

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Since pull marketing depends heavily on fresh content, you need to have one or more people in your organization dedicated to creating a steady stream of content (social media, web content, sales collateral). Here is a post you might enjoy that illustrates this point: Is Social Media a Marathon or a Sprint? You have no doubt heard of the many benefits of pull marketing, also called inbound marketing. But perhaps you face a common challenge – how to implement pull marketing without disrupting what you are doing with your push marketing model.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

In B2B Marketing, it’s Usually Better to Act than Wait

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However, the growth of pull marketing and social media have provided even the smallest companies with ways to get the message out. I wrote an article last year titled How to Recognize and Avoid the Seven Deadly Sins of B2B Marketing.  Sin number six is “stagnancy.”  Stagnancy occurs for a number of reasons but it usually has negative consequences.  More often than not, it is better to act than to wait. The more often you postpone a decision, the easier it becomes to postpone the next decision, and the next decision. Here are a few common reasons: Fear of making a bad decision.

How to Expand Your Circle of Marketing Influence by Christopher Ryan

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By contrast, in today’s social media focused “pull marketing” model, the idea is to broadcast powerful and consistent messages to the universe and give people good reasons to engage with you. The Middle Circle is the Moderate Influence Group and includes contact lists, blog readers, suspects, social media followers, group members (e.g.

Marketing Can Be Amusing

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And while the outcome wouldn’t have been amusing, the thought certainly was. • A CMO told me that social media marketing never works and stated that it is a total waste of time and money. This despite two inconvenient facts: First, several of our clients found us strictly through social media, and second, we have used social media to drive large amounts of revenue for our clients. The CMO was entitled to his opinion, but this did not negate the truth: Social media marketing works if you do it right.  Technorati Tags: Marketing , Revenue , Social Media.

Social Media – Can It Be Used to Generate Leads and Revenue?

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In the past few months, I’ve seen a number of interesting articles, blog posts and LinkedIn discussions lately that explore the question of whether social media is a good vehicle to generate leads and revenue.  social media agencies) and others have actual experience. The correct answer is that while it depends on the company, target audience, and product or service, most of the time you can generate leads and revenue through social media. As I wrote in a recent blog post , social media should be considered a marathon, not a sprint. 

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

Patience and Persistence – A Powerful Combination in Marketing

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Be persistent in your social media initiatives. Results in social networking don’t usually come quickly, but they will come if you stay the course. As has been stated in works ranging from the Bible to the Beatles, there is a time for every purpose. Sometimes the best course is to persist and push through the obstacle and sometimes the best course is to apply a little dose of patience.  Here are some examples of when to practice persistence. Be persistent in setting goals for your marketing programs.  Better yet, make them intentions.