In social media marketing, there is something for everyone, whether B2B or B2C. Hire a partner who will assess your current state of social marketing effectiveness, and align that with your offline strategy to drive better results. Understanding which channels you should leverage in your social media efforts, and perhaps which you should steer clear of will help reduce inefficiencies in your social strategy. There is so much social data out there, and as my friend Barb likes to say. Not sure where to start? it's like trying to boil the ocean. MORE >>

The rising popularity of more accessible technology like texting and social networking, and the continuing misuse of email by malicious spammers, has left lowly email looking like a sorry extra on “The Walking Dead.” In case you have not already heard the rumors on Facebook, LinkedIn, or Twitter, email is like totally DOA, TTFN, CU-L8R! If you agree with what I (any many others) just said, it could be that you fall in the 12-17 year old bracket — from whom email usage has declined significantly in the last 2 years MORE >>

As a customer or prospect, you as a marketer may know a great deal about me, namely, my interests, demographics, psychographics, transactions, affiliations, proclivities derived from social listening and analysis, my search patterns on the Web, my typical method of communication, my financial and credit profile, etc.  If I first engage social networks to inquire about your solution, a meaningful invitation to dialogue will make it more likely that I continue the conversation.  Charles Hartness. So why are so many lead-generation efforts so one-sided?  So what is true dialogue?  MORE >>

Social Media in the B2B space has become a hot topic lately. Companies are using the social space to get themselves found and attract new leads and business opportunities. One of the major players in B2B social media is LinkedIn. As I work to raise awareness within my organization of the importance of buy-in from all company personnel in the adoption of social media practices, I’m surprised by how few actually follow best practices. In the B2B space, social media isn’t just about your content. Social Media b2b B2B Social Media LinkedIn wendy boyc MORE >>

The stream has been impressive in recent months, from the social reports, to flow visualizations, real-time rollouts, and the long-awaited inter-planetary reports, to the extent that it requires actual work to keep up. Andrew Lucyszyn. In the old days, when digital budgets were scarce because monks illustrated all websites by hand and embossed them with gold leaf, the tools were comparatively expensive for small companies to absorb and justify the costs. That’s no longer the case, of course. For this, Google deserves a ton of the credit. MORE >>