We can talk about integrated marketing, social media and content marketing till the cows come home. Paul Gillin, author of Social Media for the Business Customer told me “This is the single biggest change recently. We love to read your comments and appreciate when you share our posts on social networks. It doesn’t mean a hill of beans. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. That’s right – it’s all about trust. Here are our four keys to earning trust. Need for deep understanding. want ME-mail.” MORE >>

Jay Baer of Convince and Convert did a webinar with Argyle Social recently. And mark your calendars to meet me at the BMA-NJ Social Media Symposium on April 10th, where I will deliver the keynote presentation. Your goal should not be to be good at social media. It should be to be good at BUSINESS using social media. Don’t do social for the sake of social. Focus on business goals and use social to drive them forward. All social media effort MUST move the business needle. Social media is merely a way of engaging in two-way dialog. MORE >>

He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Lead Generation Companies | Biggest Challenges for CMOs. few months ago, MarketingSherpa asked this question of 287 Chief Marketing Officers. “Which of the following marketing challenges are currently most pertinent for your organization?&#. The answers probably surprise no one – especially if you’ve talked to your sales teams lately. And it’s even bigger than it was last year. MORE >>

Check out our keynote talk here from the BMA-NJ Social Media Symposium. Driving Business Results with Social Media. We love to read your comments and when you share our content on social media. Don’t know if you heard the news, but Slideshare is now totally re-written in HTML5. So what? Two main benefits: Google can now search INSIDE your slides, so it rocks at SEO. It is now very mobile friendly. So it looks great on smartphones like Androids and iPhones. At the lead generation company and global marketing firm, Find New Customers , we are big fans of Slideshare. MORE >>

can view a slide show, watch a video, share on social networks, and get updates in real-time. We love people who comment and share on social media. The Movie, Music and Newspaper industry is missing the point. Let’s set them straight. As the President of Find New Customers , I’m now in my 50′s and I’ve read newspapers like the New York Times and Wall St Journal in print for decades, but the world is changing fast. The business models of the past are collapsing. Some say people only steal. Let’s look at the debate and share some insights. Journal. MORE >>