eMarketing Strategist

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Facebook Strategy: Friend or Fan?

eMarketing Strategist

Social Networking Facebook Fan Friend strategyWhen you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. This blog post is the result of hard lessons learned. Facebook Profile vs. Facebook Fan Page. Boring!

Facebook Strategy: Friend or Fan?

eMarketing Strategist

Social Networking Facebook Fan Friend strategyWhen you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. This blog post is the result of hard lessons learned. Facebook Profile vs. Facebook Fan Page. Boring!

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Notice I did not say social networking is a form of active marketing? The active form of social networking can be as simple as introducing yourself to someone you’d like to meet via email. As for social networking sites like Facebook or Twitter? If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Notice I did not say social networking is a form of active marketing? The active form of social networking can be as simple as introducing yourself to someone you’d like to meet via email. As for social networking sites like Facebook or Twitter? If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Facebook Strategy: Friend or Fan?

eMarketing Strategist

Social Media Facebook Fan Friend strategy When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. This blog post is the result of hard lessons learned. Facebook Profile vs. Facebook Fan Page. Boring!

Facebook Strategy: Friend or Fan?

eMarketing Strategist

Social Media Facebook Fan Friend strategy When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. This blog post is the result of hard lessons learned. Facebook Profile vs. Facebook Fan Page. Boring!

Watch out for This Sales Newsletter Scam

eMarketing Strategist

DO NOT GIVE OUT YOUR BIRTH DATE! I don’t think you should even put it on your Facebook or social network profiles. The collections agent only gave me the month and day so leaving off the year of your birth won’t help either. I’ve heard of similar scams where they use the last 4 digits of your social security number so don’t give that out either. Featured

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

The following post is a cautionary tale about the importance of knowing how to use a social network. As a business, Marco Polo Designs has a studio in Portland, Oregon, over 100 retail and gallery outlets, and a solid website.  We’ve recently begun to establish our presence in the social networking arena. Your lesson: Making money via social networking is not about how many Friends and Fans you have. Making money via social networking is about the quality of your Friends and Fans. Featured Facebook social networkingKeep in mind, I rarely enter contests.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

The following post is a cautionary tale about the importance of knowing how to use a social network. As a business, Marco Polo Designs has a studio in Portland, Oregon, over 100 retail and gallery outlets, and a solid website.  We’ve recently begun to establish our presence in the social networking arena. Your lesson: Making money via social networking is not about how many Friends and Fans you have. Making money via social networking is about the quality of your Friends and Fans. Tags: Featured Facebook social networking Be a Fan… Check. 3. Wrong.

Who’s Tracking You Online?

eMarketing Strategist

Big companies such as Google, Microsoft and Yahoo aren’t out to get sensitive data such as credit card or social security numbers. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. Important Points from the Show and the Series: If you don’t have time to listen to the 40 minute show, here’s a rundown of the important points.

Who’s Tracking You Online?

eMarketing Strategist

Big companies such as Google, Microsoft and Yahoo aren’t out to get sensitive data such as credit card or social security numbers. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. Important Points from the Show and the Series: If you don’t have time to listen to the 40 minute show, here’s a rundown of the important points.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

DO NOT GIVE OUT YOUR BIRTH DATE! I don’t think you should even put it on your Facebook or social network profiles. The collections agent only gave me the month and day so leaving off the year of your birth won’t help either. I’ve heard of similar scams where they use the last 4 digits of your social security number so don’t give that out either. Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. The lesson in this?

How to Use HARO for Publicity & More! (Part I)

eMarketing Strategist

Media outlets can include major print publications, well known websites and blogs, book authors and lesser known websites, blogs and social networks. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

How to Find Your Customers Online: A Case Study

eMarketing Strategist

Written by Jill Smokler whose blog helped her get a full time job with Nickelodeon’s ParentsConnect.com social-networking site.  The hardest part of building an online audience is getting in front of new people. Tapping the existing audiences of websites, bloggers and experts is probably the easiest way to get in front of new people. That’s why I’m constantly telling prospects and clients “You need to figure out where your target markets hang out online and be there.”  People quickly see the wisdom of this approach. What Should You Look For? Here’s what I gathered and why it’s helpful.

Take the Time to Write Well!

eMarketing Strategist

No wonder why people think social media doens’t work. Today I came across an article in Search Engine Land’s Strictly Business column that annoyed the hell out of me.  Not because I disagree with the point the author was trying to make. If I understand her correctly, I whole heartedly agree! I’m annoyed because the article was so poorly written the very important point she was trying to make got lost in bad writing! you can read the article here. ). The Major Mistakes Made. 1. Tell them.  Then tell the reader what you told them.”. 2. See the example below. Who’s to Blame?

Should I Have a Blog?

eMarketing Strategist

blog directories, mentions in other blogs, social media sites like Digg or Technorati). I’ve spent as much time talking clients out of starting a blog as I’ve spent talking them into a blog. If you hate to write (or can’t pay someone else to do it), can’t find the time to write, or don’t think you have anything to say, save yourself the heartache and don’t start a blog. If you want to get clients from the internet and are willing to write (or pay someone to do it), blogging is a great way to get people into your sales funnel. Host your blog on the same server as your website. Benefits.

Is it Time to Ditch the Term “Social”?

Synecore

Is social media social? Social

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media. Can’t that be found on almost every social media consultant’s website? Click here to read the post on the Biznology.com blog. Like this post?

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. Social Media Examiner ).

Stats 117

Social selling, social business, social employees and other hype

grow - Practical Marketing Solutions

Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. And for most companies, becoming a “social enterprise” will take a significant cultural change. The social enterprise.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

Stats 125

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. In addition, socially savvy reps beat their quotas 23% more often. ” Koka Sexton  -  Content and Social Team at LinkedIn.

Social selling and the social enterprise: From fantasy to reality

grow - Practical Marketing Solutions

Many organizations are experiencing frustration with the concept of the “social enterprise.” By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, and the call center. have a leader in Michael Dell who understands social media and this change is aligned with the company agenda.

Social 115

How Smart People Do Social Selling

Act-On

Social selling has been rising in popularity for awhile. It’s not a magic bullet (don’t nix cold calling yet), but social selling does work. According to research from the Aberdeen Group: 6% of the salespeople using social selling as part of their sales process outperformed their sales peers. 46% of social sellers hit their quotas, compared to 38% of other reps who don’t.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

23 Outstanding Social PR Guides

Webbiquity

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. What are the best practices for social PR? Social PR Strategies and Tactics.

PR 138

5 Easy Tools for Social Selling Success

Webbiquity

Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Remember trying to manage your brand’s presence on social media pre Hootsuite? Easy Tools for Social Selling Success. Guest post by Austin Duck. It was the stuff of nightmares.

Tools 112

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. By Mark Schaefer. Fowler.

How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1

B2B Marketing Insider

The post How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1 appeared first on Marketing Insider Group. Social Media LinkedIn LinkedIn Marketing linkedin social selling social selling

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists  spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic. Public social media is conservative.

35 Stupendous Social Networking Facts and Stats

Webbiquity

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Facebook is of course (by far) the largest social network. Social Media Today ).

Stats 122

How your personality aligns with social media content types

grow - Practical Marketing Solutions

have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Social sites are rented, not owned, assets.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.