Media outlets can include major print publications, well known websites and blogs, book authors and lesser known websites, blogs and social networks. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. MORE >>

Notice I did not say social networking is a form of active marketing? The active form of social networking can be as simple as introducing yourself to someone you’d like to meet via email. As for social networking sites like Facebook or Twitter? If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. Passive Marketing. This stuff is hard work! MORE >>

Notice I did not say social networking is a form of active marketing? The active form of social networking can be as simple as introducing yourself to someone you’d like to meet via email. As for social networking sites like Facebook or Twitter? If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. Passive Marketing. This stuff is hard work! MORE >>

don’t think you should even put it on your Facebook or social network profiles. I’ve heard of similar scams where they use the last 4 digits of your social security number so don’t give that out either. Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. At first I figured the phone call was a scam to get me to call her back so she could give me a sales pitch because I KNOW I don’t owe anybody anything. Featured MORE >>

Big companies such as Google, Microsoft and Yahoo aren’t out to get sensitive data such as credit card or social security numbers. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. Important Points from the Show and the Series: If you don’t have time to listen to the 40 minute show, here’s a rundown of the important points. MORE >>