Back in June, Earnest began its very own social media experiment. Each week the social web turns up a whole plethora of facts and figures – occasionally insightful, sometimes jaw dropping and now and then, just plain bemusing. From B2B companies being ahead of their B2C rivals in social media adoption to the truth about how active C-level execs are online, the post painted an interesting and pretty compelling picture of what was going on out there. We decided to post a link to the video in appropriate groups, such as B2B Marketing and B2B Social Media. Objectives. MORE >>

We won’t shy away from the fact that we were inspired in part by the Socialnomics Social Media Revolutio n video – and an ongoing quest to highlight the emerging trends that we as business-to-business marketers need to adapt and respond to. Tags: B2B B2B Social Media B2B Statistics B2B branding B2B campaigns B2B data B2B marketing Buyer journey IT Services Marketing Technology marketing b2b social media b2b statistics b2b trends IT services marketing tech marketing Join the movement. Finally enjoy the video! MORE >>

B2B Statistics Infographic Social media b2b statistics b2b tea towel earnest vital statistics for b2b marketers 'It’s funny how so many business-to-business marketers take themselves so seriously. And ironic, how the world at large doesn’t. Unfortunately, B2B seems to have an image problem. But the thing is, it’s never been a more exciting time to be on this side of the industry. And there are lots of them. That’s why we produced our follow up to vital statistics for b2b marketers – providing a veritable feast of new statistics for our counterparts to digest. B2B marketing boring? MORE >>

Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. To add to this Pinterest functions as a social media channel, allowing users to follow other users that interest them. All social media channels have their own unique characteristics and features which make them better suited to fulfilling different marketing tasks. B2B B2B campaigns B2B marketing B2B Social Media Social media Uncategorized b2b trends content marketing social media MORE >>

When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. 9/10 buyers say they will find you when they are ready and 81% start with a web search (an efficient use of social media does, of course, help your search ranking). 21% of b2b buyers use social media at some point in the buying process. Using social media ensures you are part of these conversations. Using social media isn’t something you should be doing because you think it is a trend. 9.       Social media is being used at the top. MORE >>