Earnest about B2B

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A guide to content curation. Where can I find shareable social content?

Earnest about B2B

In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. So, being on social media is all well and good but one issue that often comes up for almost all brands we speak to is “what do we post? Stick to the plan.

Testing Event Technologies at EventLab

Earnest about B2B

What’s more (the clever bit), it syncs with their social and digital activities. Of course, no good event is complete without the life blood of social media flowing through it’s veins. technology that knows the power of the conversation, Tweetwall Pro collates all social posts in a smart wall. The purpose? At EventLab, the registration process started with Akero. Catch! Event

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25 things I learnt at the LBS Global Leadership Summit

Earnest about B2B

Less than 40% of Fortune 500 CEOs are using social media (via Deloitte). What if? The future of business under the spotlight. While the ad industry indulged itself in Cannes last week, there was another, much more stimulating event taking place back here in London. Stimulating, informative and provocative in equal measure, here are 25 things I learnt in a jam-packed day: 1. B2B Marketing

Happier Living with Traces or more SoMe skepticism?

Earnest about B2B

Can new social media app traces bring us closer together? I am, admittedly, one of these social media (SoMe) sceptics. I’m sure we’ve all been part of the same conversations theorising what impact SoMe has had on our personal relationships. This thought married with SoME – where we desperately document our every move – meaning experiences have become the new social commodity.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Velociraptors in the kitchen (or: the importance of context in social media)

Earnest about B2B

The importance of context in social media marketing. So what’s all this got to do with social media, I hear you ask? In the wrong context, or without context, social media stuff can sort of get away from you. If the last few years has shown us anything, it’s that we all love social media. We take it for granted that social media lets you potentially talk to everyone.

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Events for #Eventprofs – are they worth the time out of the office?

Earnest about B2B

Bringing together mobile, social and content into physical, face to face events. Picture of Charlie and his edible mist below: Something as simple as adding a bit of surprise and delight to your catering, can create opportunities for networking, engagement and of course social mentions #foodporn! What happened inside? Hmmmm. Inviting your audience to ‘step in’ rather than ‘step past’.

Novice to Social Media Smarty Pants in 4 Helpful Tips

Earnest about B2B

Taking the smoke and mirrors out of becoming a social media pro. In my time dabbling with social media, I have learnt enough to know that not being involved or at least having a basic understanding of it, can be a marketing no-no…. recently attended a training course on everything social media. Quick wins to build a better social media strategy. Content Planning. Check.

Live Streaming Apps - the future of Content Marketing?

Earnest about B2B

Beckham invested in the start up because he saw them as the future of social, which to be fair they legitimately could be. Think about it – the whole world as your audience, ready to tune in there and then to not only listen to what you have to say, but also interact with you through their own social channels right there and then. But what are they all about? Here’s what happened.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

IBM's Watson gives the real insight on brand personality

Earnest about B2B

Powered by Watson , the tool uses ‘a spectrum of cognitive and social characteristics’ to analyse a block of text in order to determine the personality of the author (or in this case business). How do you get to the heart of a company? How do you really understand what they are all about? You go to the ‘About Us’ section of the website, of course. Thought IBM wasn't compassionate? link].

Innovation from the inside: Building Event Wallet

Earnest about B2B

Bringing together mobile, social and content into physical, face to face events. ‘I’ve got an idea for an app.’ How many times a day do you hear that? Well just over a year ago, I said the very same thing and as part of Earnest Labs, the innovation arm of award winning B2B marketing agency Earnest , decided to make it a reality.Here’s how it happened. Something didn’t feel right. Events

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Don’t hate the player – an introduction to gamification

Earnest about B2B

Many of these people are casual gamers that have been sucked into the mobile and social games phenomena of the past decade – indeed 28 million people now get their digital feed muddy on FarmVille every single day. "You have to learn the rules of the game. And then you have to play better than anyone else" - Albert Einstein. remember well the long summer holidays of my youth. Their excuse?

Changing rooms and changing behaviours: improving the retail experience

Earnest about B2B

If customers have their store account linked to their social media accounts, shops could exploit the nostalgia effect by showing old social media photos on screen “Look what you were wearing in winter three years ago! Fashion cool or fashion crime?” Or the social default bias by displaying “Avoid ‘matching coats syndrome’ – see what your friends have already bought this season”.

The Earnest Charity Tech Pub Quiz

Earnest about B2B

Social media TechnologyLast week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’. meeting of minds in one of Soho’s finest establishment – the quiz was a chance to try out new technologies, give our brains a work out and raise money for a much deserving school in Kenya. Focusing the mind. The harder you concentrate, the closer the ball got. Simple. VR for the masses.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

The not-so-secret formula to B2B website UX

Earnest about B2B

Social proof – 'don’t take our word for it' – customer examples to show advocacy and reassurance that peer organisations are happy with the service. What’s the magic formula to best practice information architecture for a B2B, SaaS, or Services website homepage? There are obviously loads of things that can influence the answer to this question. What’s your website even for? People are busy.

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5 tips to amplify your YouTube video and get more views

Earnest about B2B

This set of 7 animations about Social faux pas (we didn’t make this). Ask your colleagues to share it on their social accounts. Failing that, using the sponsored options in social platforms can be a cost-effective way of increasing your video’s reach – and getting it in front of the right people – using their easy-to-use targeted pay-per-click services. You have 3 options:  .

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Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

The algorithm ranks channels by popularity and engagement, using signals like watch time, comments, shares, social embeds. B2B Marketing Social media Content marketing “By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. Communities of millions and brand new stars. These are powerful signals.

Innovation in higher education marketing

Earnest about B2B

Harnessing the power of social. Tips and tricks on how marketing professionals can be more innovative. Walk into a modern classroom or lecture hall today and you might see more than the traditional blackboard, pens and paper which used to litter evenly spaced desks a decade ago. Technology is rife in everyday life and education is finally catching up. Which is a problem.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Essential benchmarks for B2B marketers

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It’s full of really useful statistics about social media, direct mail, events, click-through-rates, online ads and a whole host of other stuff too. B2B b2b social media Content marketing marketing benchmarks Vital statistics, benchmarks + best practice guides for B2B marketers. What’s this? Go on then.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t. B2B Marketing Social media Content marketing Technology Simple’. So, Vlogging is big business.

This is the week that was: B2B Marketing round up

Earnest about B2B

Blogging has always been the stalwart of the social media set – the pieces of content that were being written before people were even talking about content marketing. Social media view of the week. The insight into why twitter was so successful and his view on what ‘social media’ really is gives a different take from the usual spiel so called experts give online. This week the BBC did an interview with Biz about the book and his view on the future of social – where the focus is on building communities who help each other and work as one.

Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.

Earnest about B2B

Social media engagement. woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. We’ve also been fortunate in helping a number of our clients embrace inbound – as an integrated part of their campaign strategies to great success. Introducing woO Marketing. With this in mind, we’ve established woO , as a new sister company to Earnest.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

The Panini Sticker: Probably the best content marketing in the World

Earnest about B2B

It’s no surprise then that this is content that has a real social dimension to it. Yes, this truly is the World Cup where social media has really come into its own, Gary Lineker. social media Content marketing A look at the sticker phenomenon that''s taken the world by storm. You may not have noticed but an epidemic has been sweeping the globe these last few weeks.

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Eight years of top business brands on Twitter and their First Tweets

Earnest about B2B

Apart from amusing ourselves with colleagues'' nervous first words on the social network, we thought we would put the tool to good use and check out some of the first missives from some of the top B2B brands in the world. Cisco took to Twitter like a duck to water - and still leads the way in b2b social media best practice. social media And what were they saying 8 years ago?

Media 26

What lies ahead: from the Wearables watershed to the Internet of many more Things

Earnest about B2B

Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. Jam packed with interesting thoughts on what’s going on in the mobile, media and internet industries – and what lies ahead, here’s what I learnt: We’re so over smartphones. 
 > Over 1.5b Augmented and Virtual Reality – this time we know it’s for real
. > What’s the difference? Technology b2b mobile b2b

Vital Statistics for B2B Marketers 2: The infographic

Earnest about B2B

B2B B2B data B2B marketing B2B Social Media B2B Statistics Content Distribution Content marketing Infographic b2b infographic inbound marketing infographic marketing data marketing infographic usefulness of data vital statistics infographicOur latest animation, Vital Statistics for B2B Marketers 2 , pulls together all the latest facts and stats for B2B Marketers.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Has technology made marketing easier and better, or just faster?

Earnest about B2B

With far more channels in play and with social channels designed to maximise audience interaction and opinion (for better or worse), comms and messages have to be more intelligent, more targeted and addressed directly at the needs of the individual. Technology and data allow us to get our marketing right. We just need to take the time. However, this is a subject that really interests me.

Email Marketing for different buyer personas

Earnest about B2B

The silver bullet for these guys is feedback from other users/clients and including social elements. Back-up your messages and claims with testimonials and provide links to your social channels or even biographies for key personnel. Email Marketing for personality types - what''s the strategy? In one of his many studies, Jakob Nielsen identified 4 types of web user: Search dominant.

iBeacon: The Future of Content Marketing?

Earnest about B2B

discovers your business via an initial search or through some form of social media) with their final purchase in-store, especially with ROPO (Research Online Purchase Offline) so common. Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss. Fast-track several months and now developers and marketers alike are starting to realise its true significance.

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This is the week that was: Long live marketing

Earnest about B2B

Today, Buzzfeed is so much more than just a bunch of amusing lists – they are leading the industry’s trends in social, mobile and video. From the shift from search to social, to the changing consumption habits – it’s a fact filled, visually pleasing insight into how our audience’s consumption of media is changing. Article of the week. Infographic of the week. Backlash of the week.

Viral 17

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

The marketing graveyard has shut up shop

Earnest about B2B

Let’s take social media as an example. tsunami of expectation has built over the last four years that social media will ultimately replace all marketing. We know social can have massive effects on a campaign, we know social is great to engage with clients and potential customers, blimey we even run campaigns that have social as the focus (if that is the right answer). In this market studies have shown that social media influence is close to zero – but that doesn’t mean it’s dead, it has just been used in the wrong context. Social is dead.

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Brand high jinx and what you can learn from Paddy Power's Mischief Maker

Earnest about B2B

Social sets the news agenda.” ” So how do you create something that really takes social media by storm? The result: a good few column inches, social shares and an out of court settlement with LOCOG. Make a great picture: “Attention span in social media is so low you need a killer snapshot,” cites Harry. They chose the latter. And see what happens.

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8 tips to increase event engagement (as exemplified by elves)

Earnest about B2B

The elves also create a tweet schedule to support the release of the calendar, so come 1 st December they are well prepared to be posting to their networks daily building interest and momentum in the run up to the event. 5) Harness the power of social and mobile. The app allows guests to sign up with their social profiles, and to connect and share updates and news with other attendees.

Be a Holiday Hero: Taking b2b marketing out of a business context

Earnest about B2B

IBM’s latest push is on Watson Trend – a tool that can scour websites, social media channels and further afield on the world wide web to analyse what’s hot and what’s not online. Here’s a thought you are probably familiar with: ‘Business people are people too, they just happen to be at work’. Just to note, this this not an Earnest campaign, just one we happen to admire). See more, do more’.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.