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Cartoon: Who is creating content for your company?

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First posted this morning on It's All About Revenue : Tags: Social media Content Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it!

Social Media and Revenue

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When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago. Social media today, in a lot of organizations is like that.

Marketing Dashboard: Passive Discovery

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One of the main ways in which people discover your message , of course, is coming across your messages "passively", through ads, content, and social media sharing. Thinking about Passive Discovery Whether paid (advertising) or unpaid (content, social), this top end of the funnel is crucial for driving new business. This view is instructive in two ways.

5 Things You Shouldn’t Expect from Marketing Automation

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Engage with others through social media. However, human interaction is vital to your success with social media. Although some aspects of social media can be automated (such as inserting sharable links into emails and landing pages), you still need to personally interact with your online communities. Define buyer personas. Create interesting and relevant content.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

The Results: Is B2B Content "Likeable"

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Put more simply, is B2B content as likely to be shared in the social atmosphere of Facebook as it is to be shared in the more hybrid social/business atmosphere of Twitter. While many factors may explain this discrepancy, I suspect that the most reasonable explanation is the differences in social context between the two networks.

Four Reasons for an Information Concierge

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In many ways, this is what many of us are doing in social media, discovering conversations that relate to the topics of interest to us, and helping the people in those conversations through sharing data, perspective, anecdotes, and frameworks. Tags: lead nurturing Social media inbound marketing There is a role in modern sales and marketing that is just starting to form.

Trust, Reputation, and Inside Sales

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Tags: Social media Buying Process Relationship Sales

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Is B2B Content "Likeable"?

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will admit that I have certain biases, and I don't think that the human brain is very well adapted to truly merging business and social relationships as I wrote previously. Tags: Facebook blogs Social media Awareness However, in the interest of science, I thought the experiment was worthwhile. What have you seen for B2B content? Does it become shareable on Facebook?

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Buyer Roles, Buying Stages, and Perception Challenges

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The need to get this broad variety of messages out to buyers, now that buyers are in control of their own buying processes, is what has led to the growth in nurture marketing , as well as the business use of social media as a publishing platform. similar exercise needs to be done to assess where the need for content is greatest.

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Marketing Dashboards

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If you are making any search or social media investments, a measurement of the raw traffic being generated by source is also critical to understanding the success in each of these areas. The old adage of “you can’t manage what you can’t measure” is as true in marketing as in any other discipline, but in marketing there is often a challenge of defining what one wants to measure.

What is B2B Marketing?

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Social media becomes a critical part of this information exchange in a B2B environment as social media forms a great medium through which to educate, converse with, and build relationships with prospective buyers who may be interested at a point in the future. Over time, a great social media strategy in a B2B organization will improve market perceptions of your organization in ways that other brand investments never could. What exactly defines Business to Business (B2B) Marketing? It’s worth exploring what B2B marketing entails.

Social media analysis moves mainstream

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The barriers between social platforms, and between those platforms and our blogs and web properties are rapidly disappearing and already virtually non-existent. Facebook, as with almost all social media efforts, has a “flywheel” dynamic to it. Tags: marketing analysis Social media Email marketing In exploring the Webtrends solution, you can see this evolution taking place.

6 Ways For Marketing to Help with Social Media

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I can almost hear the comments already - shouldn't Marketing be "doing" social media, not "helping" with social media? The problem is that in many marketing teams, there's "marketing" and then there's "social media". The "social media" person manages the Twitter handle, the Facebook page, and the blog. Sort of. But there's more to it than that. So what can be done?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

The Evolution of Social Influence

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Increasingly, social media sites are investing in ways to list, rank, and categorize participants. This becomes vital when we begin to use social criteria to govern search results. Whereas an advertisement in a major topical publication may have been the best way of reaching that audience historically, now that access is through social means.

Market Relationships, Social Relationships, and B2B Marketing in Social Media

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I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. We provide and receive dinners based on our social relationships frequently, and we receive dinners based on market relationships each time we eat at a restaurant.

Membership has its Privileges; Best Practices IP vs. Social CRM

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The intersection of theory and reality in the world of social media always spurs some interesting debates. Given the response to the last post, I wanted to share with you our thinking on transparency, social CRM, and best practice knowledge. Tags: Social media Best Practices Community I wrote recently about our decision to expose our pricing publicly on our website.

Social Media Buzz at a Live Event

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One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. I was asked many times what we did to have that much social media buzz at a live event. However, often it is the more subtle social cues that help the most.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Publishing vs Social Media; a Difference of Filters

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I’m sure we’ve all been in conversations around why social media is important to us as B2B marketers. definitely agree that those are important, and that social media in general is of significant importance, but I want to frame the issue in a different light. To understand what social media means in terms of marketing, we need to go all the way back to 1450.

The Longevity of Fun in B2B Social Media

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Tags: Social media lead management viral marketing B2B Marketing

Social Media, Demand Generation, and the Evolution of Marketing

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The relationship between Social Media and Demand Generation is a hot topic these days. Most B2B marketers are thinking about how Social Media fits into their strategies, what works, and how to measure it. Tags: Webinar Social media Funnelholic demand generation hope you enjoy viewing the webinar as much as we enjoyed the discussion.

Social Media in B2B Marketing: The Importance of the Periphery

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The rising interest in social media in B2B marketing leads to an interesting and challenging question; what is the role of social media in lead scoring? We’ve talked a lot about lead scoring and how to approach it successfully, but the relevance of social media should be addressed. Tags: web activity Social media Digital Body Language Referrals Twitter

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

SaaS, Social Media, and the Economics of Smart Buyers

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Brand Reputation Control Shifts to the Audience: Social media has taken brand reputation out of the control of marketers and into the control of the audience, both in terms of good reputations and bad reputations So, what is interesting about this? However, as anyone involved in social media knows, it is a significant investment in time and energy.

Brand Choice: “vision of perfection” or “perfect visibility”

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A "Goof-up" can be a great social media marketing opportunity. The transparency required of us in a social-media led world causes a number of fairly wrenching paradoxes. One of the clearest of these is the difference between marketing’s goal of being a “vision of perfection” and social media transparency’s goal of “perfect visibility”. What is the Goal of Transparency?

Measuring the Unmeasurable: Influencers

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Tags: marketing analysis Influencers Social media

Employees, Social Media, and Superstar Economics

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Here’s one thought – what if Marketing begins to recruit and acquire employees who have established their domain expertise via all the tools within the social media realm, in the same way that sports teams recruit and acquire all star players? In social media, the audience sizes, and hence the influence, of the biggest names is many times that of the somewhat big names.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Friends, Avatars, Countrymen, lend me your ears

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As you know we’ve been doing a lot of experimentation with the best way to apply social media in the B2B marketing realm , and David’s post hit on one of the biggest challenges we’re all facing – what to do about Facebook as B2B marketers. So, how about a personality… in our next B2B marketing experiment, we’re exploring the idea of a corporate “personality” in the social space.

Decorative Cakes and Social Media Policy

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So why is it that getting into social media is so difficult for many companies. Luckily, we've seen recent leadership by Intel and Cisco among others, with some great examples of social media policies. If you're considering diving into social media, or thinking about marketing "getting involved" with existing bloggers at your company, read these policy statements first. link].

A Logo is Not a Brand: B2B Marketing and Social Media

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One recurring topic, as you would expect, is social media and the role it plays in marketing and sales. common focus has been on the potential for using social media for demand generation and direct connection with sales. would argue instead, that social media is best thought of in the context of an organization’s brand. Tags: Social media Brand Twitter B2B Marketing

Strategy and Tactics in B2B Marketing with Social Media

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In my view, restricting strategic thinking to a defined outcome, instead of just a directional outcome leaves it almost useless for uncertain areas like social media. would be rather suspect of any marketer who felt comfortable setting out exactly what their 5 year (or even 2 year) goals were with their social media strategy, along with tactical milestones along the way.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

LinkedIn as Facebook for the Business World

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Tags: Facebook LinkedIn Social media Discovery Content

5 things to do to get ready for coming communication shift

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As they do that, it may become possible to have passive discovery of interesting conversations guided by the algorithms of Google and Bing and their analysis of vast amounts of social media data. Here are five things you can do to get ready: 1) Dive Into Social: Watch what the major search engines are doing to aggregate and understand social media activity.

The Medium is the Message: B2B Marketing, Social Media, and Conversation Context

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Today's world of social media needs to be viewed in a similar light. As today's marketing organizations consider how to engage in social media forums, not considering the context of the medium being used can lead to a significant change in the overall effect on the message being received. The use of social media for business shares a similar dynamic.

The Flywheel and the Lightning Strike

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The excitement and interest in social media, and all it can do, is palpable. However, the number of companies that are making significant hard dollar investments in social media as a marketing initiative is not as large as one might expect. However, with social media, investments follow a “flywheel” pattern. Tags: Budgets Social media Marketing Investment Why is this?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.