Remove social

Digital B2B Marketing

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Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Does your social media plan have the time it needs to be successful? You have executive support.

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Will Jet Engines Ever Be Social?

Digital B2B Marketing

What would a jet engine say if it was on a social network? To think, soon your refrigerator, car and, yes, jet engines may be part of your social network. But as devices join you on Facebook, Twitter or other social platforms, are they really becoming social? Wow, what a question.

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Replacing “Authentic” in Social Media

Digital B2B Marketing

You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. As I explored in Don’t Be Authentic: Real Social Media Marketing Advice on SpinSucks , we don’t really want to see authentic in social media.

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Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.

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All Media Will Be Social Media

Digital B2B Marketing

The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.

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All Media Will Be Social Media

Digital B2B Marketing

The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although [.].

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Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

In social media, marketers buy attention with promotions or discounts. For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. How can social media create preference? Filed under: Content , Social Media.