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Email marketing versus social media – once more

Conversionation

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email

Social Business: Four Real-Life Truths about Collaboration

Conversionation

Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on social business and collaboration. Social business is all about people, integration (the silos, remember?) Some facts and data.

Content marketing strategy beyond the first degree(s): value chains

Conversionation

Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. I’m even not just talking about the need to work with audiences of audiences in an era where everything is (getting) […].

Digital transformation and the CMO: an innovative CIO partnership

Conversionation

In a previous blog post on the changes in (digital) marketing budget allocation, I mentioned how the CMO and other managers and executives will have to learn more about technology and the social and digital tools their customers and employees increasingly use. The truth is that this is just the beginning: in the third platform […].

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Social Business Failure Is a Choice: Speaking a Common Language

Conversionation

Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. In practice, social business is a huge Babylonian confusion. Just look at other umbrella terms such as social media marketing or at the incapability within many organizations to properly measure across silos due to non-standardized metrics and Key Performance Indicators.

The Future of Social Media: Identifying the Drivers

Conversionation

Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. invite you to comment and thus contribute in a way to the book since collaboration and involvement are key in knowledge and participation a must in a social world. Yes and no.

Gartner: the Growing Role of the Social Customer Experience

Conversionation

They also understand that a new strategy is needed to embrace social and media trends.” Social CRM as a new way of doing business Customer experiences are about touchpoints and touchpoints are by definition social. Indeed, social. Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that.

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

Now we have to include factors such as social, mobile, etc. And sometimes I wonder if I should laugh or cry to see that all of the sudden social media pundits are becoming content marketing advocates and discovering good old marketing stuff such as conversion and touchpoints or contact moments. Look at what I came up with: social and conversion’ (applause). Hurray. Do the test.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Social CRM and Return on Marketing: Customer Life Cycle Value

Conversionation

Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. But, even without that, it’s time to make the difference by having a smart marketing approach that’s human, data-driven and social. No marketing activity is an island.

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Digitalization and the human element in technological change

Conversionation

Examples include marketing automation and CRM projects, social collaboration initiatives and […]. Digital business Digital transformation Human business Social collaboration change management collaboration digitalization empowerment engagement Ovum Richard Edwards It’s a phenomenon we see in virtually all areas of business.

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By: Week 8: Online Communities, Communities of Practice | alh.meshari

Conversionation

[…] of the main reasons people succeed with social media marketing where others fail is that they think of those with whom they’re communicating not as pixels on a […

Social Media ROI: Check Before You Start

Conversionation

An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.].

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Five Customer Empowerment Tips: the Days of Intuition are Over

Conversionation

The fact that consumers are more empowered is one of the reasons why businesses adopt a cross-channel touchpoint approach and use social media, for instance. We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

What You Really Must Know To Succeed in Social Media Marketing

Conversionation

Social media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet,  social media marketing is still a very “hot&# topic. Blog Connected marketing Social media marketing social media marketingFrom forums to blogs: online conversations are happening since years and the success of [.].

Successful Social Business Pilot Projects: Benefits of Starting Small

Conversionation

In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.). This post makes the case for social business pilot projects. Advantages of a social business pilot project So, I am big fan of a fourth P when it boils down to social business: Pilots.

The Ultimate Truth About Klout and Influence

Conversionation

An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndexLet me start by disappointing you. I do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.].

The Rise of Digital Influence: From Persuasion and Passion to Action

Conversionation

Relevance is key , always: in fact, it’s the glue of relationships on the social web and thus of word of mouth and influence. More about influence in the Brian Solis Social Business Sessions. Blog Research Social media marketing Altimeter Group Brian Solis digital influence infliuencer marketing influencers persuasion relevance Robert B. It’s a matter of results.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Social Media Metrics: Jim Sterne on why, what and how to measure

Conversionation

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsAnd he’s right where he writes that the Internet is the first many-to-many communication channel.

Recruitment and Social: the Shift in Control Employers Forget

Conversionation

When it boils down to the future of your business, your workforce  is essential. I was completely stunned when reading recent findings by Gartner , stating that “monitoring employee behavior in digital environments is on the rise, with 60 percent of corporations expected to implement formal programs for monitoring external social media for security breaches and incidents by 2015.”

Altimeter Report: the Convergence of Paid, Owned and Earned Media

Conversionation

So, why are we now seeing reports popping up that state the exact same thing, albeit with a social and conversational  dimension and integrating technologies such as mobile? Younger generations that grew up with social media, Web 2.0 but about experiences, touchpoints and conversions (including social ones), it should teach you nothing new. Just two considerations.

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Content Marketing: What Content People Share And Why They Do It

Conversionation

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. But – let’s be honest – we especially want to know why sharing of content happens because everyone dreams of their content being “tweeted” massively, appearing on social media bookmarking sites thousands of times and getting shared via all possible channels with viral options, including email. Why do people share content? Thus context.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

Optimize: a Holistic View of Content and Marketing Optimization

Conversionation

Think about search engine optimization and social media optimization, for instance. When taking a step back from the traditional notion of optimization as used within the SEO world, he started applying the principles of continuous improvement in connections between consumers/customers and brands, regardless of the channels or ‘social objects’. That’s optimization.

Most Employees Have No Idea if Their Company Has a Social Media Policy

Conversionation

Social media marketingA company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. That’s obvious, right? The people in the company operate within a market environment. A [.].

The Cross-Channel Customer Experience Must and How to Achieve It

Conversionation

If you occasionally read my posts here or elsewhere, you probably know by now that a consistent and valuable user experience, a multichannel approach with a strong dose of social and customer-centricity are my favorite themes. Actually, I don’t like the word customer-centric too much, I prefer the term ‘people-centric’. Why is the customer experience so important? Succeeding.

Five Cultural Reasons Marketers Fail to Keep Up with Consumers

Conversionation

The alienation between organizations and consumers Different reasons stand in the way of solving the continuing disconnect – social media or not – between organizations and customers /consumers. As I wrote earlier, silos are the death of everything that we can call social. Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

B2B: Involve Your Sales People in Social Media Marketing and CRM Now

Conversionation

Divisions such as sales, can be involved much better in social CRM and social media processes. No matter how your organization is structured: it’s crucial to involve your sales people in cross-channel interactions and in your social media strategy as well. Social media monitoring and other measuring systems are not your only “ears and eyes” in the social space.

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Is Touchpoint Marketing the Only Marketing Left?

Conversionation

In that regard, it looks a lot like social media, which seemed necessary for businesses to realize that marketing is not a one-way street. The same philosophy is often heard when it boils down to social media, inbound marketing, integrated marketing and more. They bring social connections – who are also customers in the social space – closer to us. It has always been.

Brian Solis on Digital Darwinism and Customer-Centricity

Conversionation

Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As UsualAs you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it.  [.].

Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Conversionation

In the social era we have started calling this the audiences of audiences of audiences, etc. Another (new) role that often gets mentioned is that of the Social (Business) Strategist , who then often gets a role in the collaborative and digital decision process as well. Am I a social media strategist? social business thinker? IT is connected with social business.

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Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

Great Content Marketing Case: the Vocus Social Media Strategy Tool

Conversionation

Content is a social object. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusBy that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.].

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The First Two P’s of Broken Marketing

Conversionation

We prefer to outsource everything because we do not want to admit we are clueless in a social world. Despite the variety of topics, tactics and speakers, our Fusion Marketing Experience conference last Thursday and Friday clearly revolved around one theme: marketing is broken. We are disconnected from our customers and other departments. The word that was most often mentioned: silos.

Context Marketing in Context: Beyond Inbound and Content

Conversionation

As buying is often a group process and we now have social media and that other umbrella term, social media marketing, marketers start putting not only their customers first but also the networks of trust and influence of their customers. Marketing is not about social media. It isn’t combining channels such as social media and email. Social media marketing is a must.

Research Sheds More Light On Why People Follow Brands Via Social Media

Conversionation

Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketingIn other words: what you have to offer matters most. [.].

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.