Email marketing versus social media – once more
DECEMBER 28, 2014
If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email
Social Business: Four Real-Life Truths about Collaboration
NOVEMBER 15, 2012
Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on social business and collaboration. Social business is all about people, integration (the silos, remember?) Some facts and data.
Content marketing strategy beyond the first degree(s): value chains
MAY 1, 2014
Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. I’m even not just talking about the need to work with audiences of audiences in an era where everything is (getting) […].
Digital transformation and the CMO: an innovative CIO partnership
SEPTEMBER 16, 2014
In a previous blog post on the changes in (digital) marketing budget allocation, I mentioned how the CMO and other managers and executives will have to learn more about technology and the social and digital tools their customers and employees increasingly use. The truth is that this is just the beginning: in the third platform […].
Why We Still Fight Over Social Media and Content Marketing
FEBRUARY 4, 2013
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. And the same goes for social media (marketing). If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing. It’s about PR, reputation and social capital. Guess not.
Gartner: the Growing Role of the Social Customer Experience
APRIL 24, 2012
They also understand that a new strategy is needed to embrace social and media trends.” Social CRM as a new way of doing business Customer experiences are about touchpoints and touchpoints are by definition social. Indeed, social. Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that.
Social Business Failure Is a Choice: Speaking a Common Language
FEBRUARY 3, 2013
Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. In practice, social business is a huge Babylonian confusion. Just look at other umbrella terms such as social media marketing or at the incapability within many organizations to properly measure across silos due to non-standardized metrics and Key Performance Indicators.
Social CRM and Return on Marketing: Customer Life Cycle Value
JULY 22, 2011
Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. But, even without that, it’s time to make the difference by having a smart marketing approach that’s human, data-driven and social. No marketing activity is an island.
Content Methodology: A Best Practices Report
social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.
The Future of Social Media: Identifying the Drivers
APRIL 28, 2012
Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. invite you to comment and thus contribute in a way to the book since collaboration and involvement are key in knowledge and participation a must in a social world. Yes and no.
Digitalization and the human element in technological change
JANUARY 30, 2015
Examples include marketing automation and CRM projects, social collaboration initiatives and […]. Digital business Digital transformation Human business Social collaboration change management collaboration digitalization empowerment engagement Ovum Richard Edwards It’s a phenomenon we see in virtually all areas of business.
The Big Content Marketing Fail: How Much Content Do You Need?
NOVEMBER 27, 2012
Now we have to include factors such as social, mobile, etc. And sometimes I wonder if I should laugh or cry to see that all of the sudden social media pundits are becoming content marketing advocates and discovering good old marketing stuff such as conversion and touchpoints or contact moments. Look at what I came up with: social and conversion’ (applause). Hurray. Do the test.
What You Really Must Know To Succeed in Social Media Marketing
JUNE 1, 2011
Social media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet, social media marketing is still a very “hot topic. Blog Connected marketing Social media marketing social media marketingFrom forums to blogs: online conversations are happening since years and the success of [.].
Content Marketing 2016: Staffing, Measurement, and Effectiveness
success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.
By: Week 8: Online Communities, Communities of Practice | alh.meshari
JUNE 1, 2016
[…] of the main reasons people succeed with social media marketing where others fail is that they think of those with whom they’re communicating not as pixels on a […
Five Customer Empowerment Tips: the Days of Intuition are Over
JANUARY 28, 2013
The fact that consumers are more empowered is one of the reasons why businesses adopt a cross-channel touchpoint approach and use social media, for instance. We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment.
Social Media ROI: Check Before You Start
FEBRUARY 25, 2012
An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.].
The Ultimate Truth About Klout and Influence
SEPTEMBER 11, 2011
An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndexLet me start by disappointing you. I do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.].
Definitive Guide to Planning a New Content Initiative
dictates this answer, but if you’re starting something like a new email initiative, social channel. social channels and via email marketing, the cost of those conversions is much less. Check in on the trending hashtags on your social channels. On your social channels, look for posts that have received the most. In that time, we’ve. high-quality, relevant content? target.
Social Media Metrics: Jim Sterne on why, what and how to measure
JULY 3, 2011
In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsAnd he’s right where he writes that the Internet is the first many-to-many communication channel.
Five Cultural Reasons Marketers Fail to Keep Up with Consumers
APRIL 28, 2012
The alienation between organizations and consumers Different reasons stand in the way of solving the continuing disconnect – social media or not – between organizations and customers /consumers. As I wrote earlier, silos are the death of everything that we can call social. Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other.
Content Marketing: What Content People Share And Why They Do It
MAY 22, 2011
However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. But – let’s be honest – we especially want to know why sharing of content happens because everyone dreams of their content being “tweeted” massively, appearing on social media bookmarking sites thousands of times and getting shared via all possible channels with viral options, including email. Why do people share content? Thus context.
The First Two P’s of Broken Marketing
MAY 6, 2012
We prefer to outsource everything because we do not want to admit we are clueless in a social world. Despite the variety of topics, tactics and speakers, our Fusion Marketing Experience conference last Thursday and Friday clearly revolved around one theme: marketing is broken. We are disconnected from our customers and other departments. The word that was most often mentioned: silos.
Staffing and Launching Your Content Marketing Program
in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.
Successful Social Business Pilot Projects: Benefits of Starting Small
FEBRUARY 3, 2013
In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.). This post makes the case for social business pilot projects. Advantages of a social business pilot project So, I am big fan of a fourth P when it boils down to social business: Pilots.
The Rise of Digital Influence: From Persuasion and Passion to Action
MAY 28, 2012
Relevance is key , always: in fact, it’s the glue of relationships on the social web and thus of word of mouth and influence. More about influence in the Brian Solis Social Business Sessions. Blog Research Social media marketing Altimeter Group Brian Solis digital influence infliuencer marketing influencers persuasion relevance Robert B. It’s a matter of results.
Altimeter Report: the Convergence of Paid, Owned and Earned Media
JULY 18, 2012
So, why are we now seeing reports popping up that state the exact same thing, albeit with a social and conversational dimension and integrating technologies such as mobile? Younger generations that grew up with social media, Web 2.0 but about experiences, touchpoints and conversions (including social ones), it should teach you nothing new. Just two considerations.
Most Employees Have No Idea if Their Company Has a Social Media Policy
AUGUST 6, 2011
Social media marketingA company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. That’s obvious, right? The people in the company operate within a market environment. A [.].
Study: How Much of Your Content Marketing Is Effective?
excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.
Optimize: a Holistic View of Content and Marketing Optimization
APRIL 18, 2012
Think about search engine optimization and social media optimization, for instance. When taking a step back from the traditional notion of optimization as used within the SEO world, he started applying the principles of continuous improvement in connections between consumers/customers and brands, regardless of the channels or ‘social objects’. That’s optimization.
Recruitment and Social: the Shift in Control Employers Forget
JUNE 3, 2012
When it boils down to the future of your business, your workforce is essential. I was completely stunned when reading recent findings by Gartner , stating that “monitoring employee behavior in digital environments is on the rise, with 60 percent of corporations expected to implement formal programs for monitoring external social media for security breaches and incidents by 2015.”
Brian Solis on Digital Darwinism and Customer-Centricity
DECEMBER 29, 2011
Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As UsualAs you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it. [.].
B2B: Involve Your Sales People in Social Media Marketing and CRM Now
JULY 21, 2011
Divisions such as sales, can be involved much better in social CRM and social media processes. No matter how your organization is structured: it’s crucial to involve your sales people in cross-channel interactions and in your social media strategy as well. Social media monitoring and other measuring systems are not your only “ears and eyes” in the social space.
B2B Marketing Trends for 2016
social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.
The Cross-Channel Customer Experience Must and How to Achieve It
AUGUST 1, 2011
If you occasionally read my posts here or elsewhere, you probably know by now that a consistent and valuable user experience, a multichannel approach with a strong dose of social and customer-centricity are my favorite themes. Actually, I don’t like the word customer-centric too much, I prefer the term ‘people-centric’. Why is the customer experience so important? Succeeding.