Finally – be still my heart – they even have a corporate social responsibility program. Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers. really didn’t know much about Qlikview. Oh, I’ve heard the name now and then but still hadn’t heard anything of substance. Turns out they’ve actually been around since the 1993 and have been headquartered in the US since 2005. Ok, that’s very cool. MORE >>

One huge AHA (more like duh) moment for me was the reaction I got when meeting my social network friends in person for the first time. ve embraced social networking. Tags: Social Media blogs comments conference face to face facebook LinkedIn social networking Twitter I skipped last week’s post since I was at the TDWI conference for business intelligence last week. It was a successful conference on a number of levels. Let me set this up with a little background. As you know, I am a content marketer for high tech companies with a focus on BI. What about you? MORE >>

And, social technologies allow us to do that quite easily. Combine social technologies and passion to lead a movement. I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. It’s about leadership—the ability to organize passion. We can now find and align large numbers of people and create our own movement. According to Godin, the SPCA’s original charter was to rid the city of stray dogs and cats. MORE >>

Social media marketing (with the exception of blogs) is now in the number one spot. 72% of those polled have now incorporated social media into their marketing activities. I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. You can download the report for yourself here. What I’d be even more curious to know though, is have they seen and improvements? More hits to the website? More inquiries? Even more sales? MORE >>

Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. Turns out IT decision makers are social too! The majority use social networking to stay connected to co-workers and maintain their professional relationships, which are down slightly from last year. Unfortunately, many B2B companies are still struggling to embrace social media as a marketing and lead generation tool. MORE >>