Content Marketing for BI

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[INFOGRAPHIC] How to Use QR Codes for B2B Marketing

Content Marketing for BI

Marketing Social Media Strategy and Planning marketing content marketing strategies mobile QR codes smartphonesI’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. After doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together.

Visualize Social Media Data

Content Marketing for BI

So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. Social data, better understanding. For the first time in history, social data about human activities is being collected and archived. If you know me, you know I’m a very visual person. Facebook.

Simple Ways to Power your Website with Social Media

Content Marketing for BI

The simplest way to get started is to connect to the major social media outlets: Twitter, Facebook, and LinkedIn. Here are the plugins I use: Follow Me – Offers hyperlinked social media icons that your users can click on to follow you. Sociable – Provides a wide variety of social media buttons at the bottom of every post so that users can share your content with others.

Who Says Geeks Aren’t Social?

Content Marketing for BI

Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. Turns out IT decision makers are social too! These geeks have gone social and they’re looking for you. Think again!

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

The Content Marketing Sweet Spot

Content Marketing for BI

Social media marketing (with the exception of blogs) is now in the number one spot. 72% of those polled have now incorporated social media into their marketing activities. I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy.

Spot 17

My 3 Wishes from the Marketing Genie

Content Marketing for BI

will look for clues in your blog posts, Twitter tweets, forums, and other forms of social media. 2. Tags: Content Social Media marketing B2B case studies e-mail web site white papers Remember watching cartoons about Aladdin and the magic lamp? always hoped I’d find a magic lamp on a beach somewhere and I’d be granted three wishes. Here are my three wishes: 1.

Social Networking Starts the Relationship, Face to Face Clinches It

Content Marketing for BI

One huge AHA (more like duh) moment for me was the reaction I got when meeting my social network friends in person for the first time. Tags: Social Media blogs comments conference face to face facebook LinkedIn social networking Twitter I skipped last week’s post since I was at the TDWI conference for business intelligence last week. Let me set this up with a little background.

Organize Passion Create a Movement

Content Marketing for BI

And, social technologies allow us to do that quite easily. Combine social technologies and passion to lead a movement. I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. But Nathan didn’t give up.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value. Let’s start.

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Social media is on the tip of most every B2B marketer’s tongue these days. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. What does your company think about social media marketing?

On the Internet, Everyone’s an Expert

Content Marketing for BI

Tags: Content Social Media blog content marketing Content Strategy Twitter web content website

TDWI Vendor Panel on the Future of BI – part One

Content Marketing for BI

Social Media Data – Also known as social media analytics (SMA), this is definitely a new trend that has incredible value. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest. This year, things seemed to be hopping with over 750 attendees. During the conference, I spent some time in the TDWI Executive Summit. The summit is meant to give executives who have some responsibility for BI a high-level overview of various topics of concern and interest.

Are Some BI Vendors too Quiet?

Content Marketing for BI

Finally – be still my heart – they even have a corporate social responsibility program. Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers. really didn’t know much about Qlikview. Oh, I’ve heard the name now and then but still hadn’t heard anything of substance. Turns out they’ve actually been around since the 1993 and have been headquartered in the US since 2005. Ok, that’s very cool.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

BI’s Place in Sustainability Reporting

Content Marketing for BI

As some of you already know, I’m quite interested in the linkage between corporate sustainability, also known as corporate social responsibility or CSR, and business intelligence. This is often referred to as the triple-bottom line-balancing financial, social, environmental ROI. There’s a very logical place for BI teams, processes, and technologies in CSR. To grow shareholder value.

Be Green but Not a Green Washer

Content Marketing for BI

based watchdog group CorpWatch defines green wash as “the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment.&# “It’s not easy being green.” – Kermit the Frog. In honor of Earth Day, I thought I’d write about something green—specifically, green washing. Ouch!!

Networking Your Social Media

Content Marketing for BI

Social media is still fairly new and understanding how to connect the various social media tools is not easy. Yet, that’s where the power lies, especially when it comes to dynamic content like blog posts. I’m often asked how to get more exposure leveraging social media, so I thought I’d give you the “101” on connecting, specifically your blog with Twitter, LinkedIn, and Facebook.

How to Bake a White Paper from Scratch: Part Two—The Mix

Content Marketing for BI

These might be new technologies, social changes, economic changes, or even new regulations. In Part One , we talked about planning for your white paper. You need to understand your purpose. White papers require a fair amount of effort, so you should be clear on what you expect to achieve. You also need a well-defined topic. Did you do your homework from last week? Great, let’s get started.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

The Social Media Marketing Wormhole

Content Marketing for BI

Marketing as we know it is over and we are about to enter a whole new universe I call social media marketing. Social media marketing is still young and still only a small percentage of companies are giving it a try. They understood that adding social media to their marketing was not as simple as it sounds. A few weeks ago, I told of my college daughter’s tale of woe.

Is Twitter Dying?

Content Marketing for BI

Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. Tags: Social Media technology adoption lifecycle Twitter I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. However, I’m wondering if my trend is telling of something more significant. It was developed by Joe M.

Embracing Socialytics

Content Marketing for BI

love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. Though there aren’t many, there are more and more social media analysis vendors with solid offerings. Socialytics. wondered who plays in this space today.

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Forums, online communities and social networks – 45%. social technology isn’t affecting their decisions when it comes to purchasing business solutions. ”. And here are the answers: Peers and colleagues – 84%.

Content Strategy for Marketing

SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. curation in detail • Architect content for SEO, CMS, marketing automation, mobile, and social • Recruiting content positions • Establish process / workflow, guides, and tools. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content. Strategy for.

Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

IDG asked IT buyers a series of questions about their content preferences from various social conversation channels. I came across some research done by IDG spread across two different posts that was pretty interesting. They interviewed over 100 information technology buyers about their content preferences from vendors. What I did like was their takeaway message.

Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

IDG asked IT buyers a series of questions about their content preferences from various social conversation channels. I came across some research done by IDG spread across two different posts that was pretty interesting. They interviewed over 100 information technology buyers about their content preferences from vendors. What I did like was their takeaway message.

Growth is Not Always Optional

Content Marketing for BI

Forced Growth : On a warm Sunday evening in early October, everybody was outside socializing, including the dogs. Yes, my posts have been sparse these last 6 months, I admit. The carousel of life threw me off, and when I tried to jump back off it threw me off again, whirling so fast it took a while to catch up and jump back on. Only, I’m not the same person I was.

Growth is Not Always Optional

Content Marketing for BI

Forced Growth : On a warm Sunday evening in early October, everybody was outside socializing, including the dogs. Yes, my posts have been sparse these last 6 months, I admit. The carousel of life threw me off, and when I tried to jump back off it threw me off again, whirling so fast it took a while to catch up and jump back on. Only, I’m not the same person I was.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Communicating CSR: Are you ready?

Content Marketing for BI

The term “green” used to primarily represent recycle and reuse, but has expanded in scope to include Corporate Sustainability, also known as Corporate Social Responsibility (CSR). CSR uses a triple bottom line that measures success based on financial, environmental, and social metrics. However, that doesn’t mean you shouldn’t communicate your company’s CSR efforts.

If We Can't Laugh at Ourselves…

Content Marketing for BI

If we’re not working on a corporate marketing team, we’re trying to find and convince prospects to use our services, trying to stay up with the latest social media trends, and competing with thousands of other independent marketers or agency marketing teams. Marketers today are spending a lot of energy trying to do more with less. My marketing friends need a good belly laugh.”.

If We Can't Laugh at Ourselves…

Content Marketing for BI

If we’re not working on a corporate marketing team, we’re trying to find and convince prospects to use our services, trying to stay up with the latest social media trends, and competing with thousands of other independent marketers or agency marketing teams. Marketers today are spending a lot of energy trying to do more with less. My marketing friends need a good belly laugh.”.

Once upon a time in B2B marketing

Content Marketing for BI

The emergence of social media has helped changed the face of B2B marketing, an improvement in my opinion. Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. It enables you to do this, so that you can do that.”. I’ve been thinking about the “dry and boring” problem for a long time. just keep thinking there has to be a better way.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

Once upon a time in B2B marketing

Content Marketing for BI

The emergence of social media has helped changed the face of B2B marketing, an improvement in my opinion. Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. It enables you to do this, so that you can do that.”. I’ve been thinking about the “dry and boring” problem for a long time. just keep thinking there has to be a better way.