INFOGRAPHIC: Social Sharing - B2B vs. B2C
OCTOBER 22, 2012
Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. From Compendium, here's an infographic on what works for social sharing. View Original Article
INFOGRAPHIC: A 12-Month Plan for Social Media Success
FEBRUARY 8, 2013
From MarketingProfs and Intuit, here's an infographic that breaks down the daunting task of building a social media presence for a small business into a twelve month plan with specific, quarterly goals. First Quarter : Take social media inventory. Second Quarter : Work on relationships. Third Quarter : Integrate everything. Fourth Quarter : Look backward, then forward.
INFOGRAPHIC: The Cost of Bad Customer Service in the Social Media Era
APRIL 22, 2013
From Help Scout, here''s an infographic that looks at how customer service in the social media era can impact on customer loyalty and business growth. Some see customer service strictly as a business expense, but companies that provide great customer service can actually add to their bottom line. View Original Article
INFOGRAPHIC: Social Media Marketing by the Numbers
AUGUST 22, 2011
From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
Social Media Trends for 2013
FEBRUARY 7, 2013
On his blog, Jeff Bullas has a list of six social media trends to keep an eye on in 2013 to ensure your marketing and communication is effective. Social Content is the New King" Content is the foundation and cornerstone of social media marketing efforts. Doing social media at scale requires enterprise class platforms, which are starting to emerge from big players.
INFOGRAPHIC: Social Media Advertising
JUNE 3, 2013
Social media ad revenues are expected to grow to $11 billion dollars by the year 2017. The reason is that social ads reach the audience in which you’ve invested a lot of money and time into nurturing. From Salesforce, here''s an infographic of the current state of the social ads ecosystem. View Original Article
INFOGRAPHIC: Social Media Strategy
APRIL 5, 2013
Social media has become more and more important to organizations, yet many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies. From Social Media Explorer, here''s an infographic with an eight step approach to social media strategy. View Original Article
Ideas For Content Marketing
APRIL 11, 2013
Video Testimonials - pinpoint your brand advocates through social media and ask them to create a video testimonial in return for a free product or gift. High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. Interview Industry Leaders - great source for engaging your audience. View Original Article
INFOGRAPHIC: Actionable Social Analytics
NOVEMBER 2, 2012
Social analytics is the discipline of aggregating and analyzing online conversations and social activity generated by brands across social channels. From Awareness, here's an infographic framework for using social analytics for marketing and sales effectiveness. View Original Article
Content Methodology: A Best Practices Report
social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.
INFOGRAPHIC: Businesses Still Fail at Social Marketing
JANUARY 28, 2013
While 91% of online adults use some form of social media, only 22% of businesses have a social media manager dedicated to maintaining their brand online. From uberVU, here's an infographic that shows how businesses are still failing to grasp the importance of social media marketing. View Original Article
VIDEO: Making Your Brand Stand Out with Social Media
JUNE 11, 2013
In this video from Entrepreneur.com, Shira Lazar, host of YouTube''s What''s Trending , advises that companies be authentic and speak directly to their core demographics when extending their brands to social media. View Original Article
VIDEO: Social Media's Multiplier Effect
DECEMBER 4, 2012
From Entrepreneur.com, here's a video with entrepreneur and author Gary Vaynerchuk in which he explains how customers broadcasting their experiences on social media can amplify the impact of your company's interactions. View Original Article
INFOGRAPHIC: Social Media Statistics - 2012
NOVEMBER 19, 2012
From Go-Globe.com, here's an infographic that looks at relevant statistics for major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, Youtube and blogs. Infographic by- GO-Globe.com. View Original Article
Content Marketing 2016: Staffing, Measurement, and Effectiveness
success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.
INFOGRAPHIC: Social Media and Blogging Stats - 2012
DECEMBER 10, 2012
Visual.ly has an infographic designed by Usama Nasir, which shows sixteen social media and blogging statistics culled from different news sources in 2012 that are significant for marketers. View Original Article
Nurturing Leads with a Business Blog
MAY 16, 2013
Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. Promote Your Social Media Presence on Your Blog Your social media presence can double as a lead management tool as it offers more opportunities to promote your content and reach out to leads. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. View Original Article
INFOGRAPHIC: Small Business Success with Social Media
FEBRUARY 13, 2012
From CreditDonkey, here's an infographic about how social media has become critical for small businesses to succeed. View Original Article
INFOGRAPHIC: B2B Social Media 2013
MAY 6, 2013
B2B Marketing''s 2013 Social Media Benchmarking Report characterizes social media as a maturing marketing channel. From B2BMarketing.net, here''s an infographic that shows the state of B2B social media marketing in 2013. View Original Article
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Depth Of This Goodwill Social media, online activity, and the mobile. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. essential to market to and through your advocates, and not simply generate one-off testimonials, because: › social opens up a new world of advocacy opportunities. Advocate Marketing Creates B2B Customer. Read this report.
INFOGRAPHIC: Anatomy of Content Marketing
JUNE 14, 2013
Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article
INFOGRAPHIC: The Evolution of Modern Marketing Automation
MARCH 15, 2013
From Marketo, here's an infographic about how advances in radio, television, the internet, social media, and the arrival of marketing automation technology has paved the way for modern marketing as we know it today. The introduction of marketing automation technology has provided a way for marketers to spread their word across an ever-increasing variety of channels. View Original Article
Content Marketing Checklist
JUNE 28, 2012
Keep the "selling" portion of your site separate from the primary content. "Go to Social Media.Once You've Got Something to Talk About" Don't skip the other steps. Give your social media audience something worthwhile to talk about. Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign.
Webinar: How to Increase Content Marketing Production by 300%
JUNE 25, 2013
And it provides the the much needed fuel for effective social media marketing Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results. well-crafted content strategy and implementation can perhaps be more valuable to your business than any other marketing tactic.
Staffing and Launching Your Content Marketing Program
in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.
Content Marketing Lessons
MAY 30, 2013
Coordinate content activity with social media content creation. The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. There is no silver bullet." Every content marketing plan is different and unique, because the mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate. You can play offense or defense." Or, you can choose to ride the waves of others and pick your sweet spot. Content marketing is the great equalizer."
INFOGRAPHIC: Social Marketing Automation
OCTOBER 26, 2012
From Awareness Networks, here's an infographic introduction to social marketing automation. Marketing automation includes the business processes and supporting technology that segment and target prospects, define and create campaigns, schedule and track campaigns, and feed the data back into the system. View Original Article
VIDEO: Social Media 2013
NOVEMBER 27, 2012
From author Erik Qualman, here's a video that looks at major trends in social media going into the next year. Most impressive marketing fact: The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad. Watch on YouTube
Study: How Much of Your Content Marketing Is Effective?
excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.
INFOGRAPHIC: Customer Relationships and Social Media
MARCH 6, 2013
From MarketingProfs and 360connext, here's an infographic about maintaining customer relationships with social media. Although 90% of retailers are active on Twitter, only 29% use it to engage with shoppers. Customers often break up with brands that ignore them. View Original Article
INFOGRAPHIC: Social Networking Statistics for 2012
JANUARY 23, 2013
From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article
SLIDESHOW: Understanding Social Media's Visual Revolution
MARCH 28, 2013
Brands are becoming more visual as storytelling becomes more and more part of marketing. MarketingProfs has a presentation offering insights into the power of visual content marketing for brands. Five Considerations for Brands Telling Their Visual Story. Brands have an unprecedented opportunity. Brands have an imperative to engage. The best content, visual and otherwise, is content worth sharing. Be a Content Brand not a brand with content. Show how your product lives in the world. View Original Article
INFOGRAPHIC: Social Media Marketing Trends for 2013
DECEMBER 3, 2012
From Twin Engine, here's an infographic with thirteen trends in social media marketing that should manifest in the next year. Social Media Marketing gains impact as key marketing tactic. Social influence moves beyond ‘like’ to incentive driven recommendations. Discounts and giveaways will incentivize social sharing of branding content. Social media impacts business infrastructures – siloed communication systems are challenged. Social channels integrate and align. Social Reputation Management drives ‘Do Good’ campaign strategies. Trends.
B2B Marketing Trends for 2016
social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.
INFOGRAPHIC: Consumer Trends for 2013
DECEMBER 17, 2012
Brands demand that their customers also contribute to sustainability and socially-responsibility. From TrendWatching.com, here's an infographic of ten consumer trends that will effect marketing in the next year. Consumers will participate in the funding and (pre-)launch of new products and brands. Emerging brands from all over will cater to emerging middle classes from all over. Consumers will look to their mobile devices to maximize absolutely every moment. Products that give back. Digital technologies are the new medicines. Resurgence in domestic manufacturing. View Original Article
INFOGRAPHIC: Content Marketing in a Social, Mobile World
FEBRUARY 6, 2013
From Brightcove, here's an infographic on how to effectively use content marketing in an increasingly mobile and socially networked world. Marketers use content marketing to drive awareness, generate leads, and convert sales. View Original Article
Why Implementing a Good Content Strategy is Good for Business
AUGUST 13, 2012
Perhaps social media sites work best for you, or maybe it is industry sites. Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. content strategy does several things to ensure that you are positioning your company and yourself for success. First, it establishes your commitment to providing your users with fresh content. More shares results in higher traffic and more people hearing your message.
INFOGRAPHIC: Social Video
MAY 7, 2012
AdAge defines "social video" as the use of video as the central organizing element for social interaction and storytelling online. Today, social video accounts for 51% of all Internet traffic. From ViralTracker, here's an infographic that shows why marketers should embrace the social video trend by moving away from the push model with video that is engaging, likeable and sharable. View Original Article
Evangelizing a Content Marketing Program
50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.
INFOGRAPHIC: Global Social Media Insights - 2012
FEBRUARY 22, 2013
From Burson-Marsteller on JeffBullas.com, here's an infographic of findings from a 2012 study on how companies have adapted to social media. Top 5 Findings. People are talking about the Fortune Global 100 a lot. Video content creation is on the rise. Engagement is becoming second nature to companies. Multiple accounts on these platforms allow companies to target audiences by geography, topic or service. Companies are adapting rapidly to new platforms. View Original Article